Colorado’s Front Range has the combination of families, disposable income and an active population that USA Ninja Challenge believes can support its next wave of franchise growth. The youth fitness franchise is targeting the corridor stretching from Fort Collins through the Denver area and south to Colorado Springs, where it sees significant potential to introduce more children to the sport.
“There’s a huge awareness of Ninja here in Colorado,” said Dale Grant, president of USA Ninja Challenge. “There are a lot of adults and some kids involved in Ninja here. There’s the Colorado Ninja League, which is an adult competitive league. So, it’s going to be an easy educational process. You say Ninja here and people know what you’re talking about.”
USA Ninja Challenge currently has one Colorado location in Grand Junction, on the state’s Western Slope.
The existing awareness could give prospective franchise owners an advantage when introducing USA Ninja Challenge to a new community. Rather than having to explain the sport from the ground up, owners would be entering a market where many families are already familiar with Ninja-style competition and obstacle-based fitness.
“This area has a lot of physically active people who like to spend time outdoors,” Grant said. “Climbing gyms are very popular here. That helps continue the sport of climbing, which is related to Ninja quite closely, year-round. It gets people in that mode of continuing to be active and taking their sport indoors during the winter.”
While Colorado already has an established adult Ninja community, Grant sees more room to build the youth side of the market. That creates an opening for USA Ninja Challenge, which focuses on giving children an athletic outlet built around obstacles, movement and progressive skill development.
USA Ninja Challenge is evaluating opportunities throughout the Front Range, but the western suburbs of Denver stand out. Communities including Arvada, Lakewood and Westminster have strong populations of children, attractive neighborhoods and the household income levels the brand looks for when evaluating potential markets. Continued residential and commercial development also makes the region appealing from a franchise development perspective.
Smaller communities near major population centers could also be attractive. Towns with populations of roughly 30,000 to 40,000 may be able to draw families from surrounding communities when they are within an easy drive of a larger city.
“The general overall family population growth of the Front Range right now is going to be great for new families coming to the area looking for kid activities,” Grant said. “It’s very vibrant.”
Beyond demographics, USA Ninja Challenge has completed preliminary research into the availability of potential sites throughout the Front Range. The brand typically looks for flex space or Class B retail rather than more expensive Class A retail locations. Older shopping centers and flex or light-industrial-style commercial properties can provide the square footage and layout needed for a Ninja gym without requiring franchisees to pay premium retail rents.
“There's a lot of that around here,” Grant said. “When I drive down the road from where I am, there are buildings going up that have commercial space just waiting to be rented. It’s encouraging.”
USA Ninja Challenge also sees Colorado as relatively accessible from a business standpoint, with few major barriers to entry identified during its preliminary market research. That combination of real estate availability, family demographics and disposable income gives the brand confidence that franchisees could find suitable locations and a customer base with the spending power to support class enrollment, camps and birthday parties.
Given the region’s culture, Grant expects prospective Colorado franchisees to include people who are already active themselves or have an interest in sports and youth athletics. They do not necessarily need a background in Ninja. An understanding of the value of physical activity and an interest in working with children and families can provide a strong connection to the business. Colorado’s outdoor culture could make that franchisee profile particularly easy to find.
“I grew up here and was a climber, and back then, we didn’t have the indoor climbing facilities that are available today,” Grant said. “Now, people can continue climbing year-round, and climbing is closely related to Ninja. There’s already a culture here of staying active and bringing those activities indoors during the winter. I think the franchisees we attract will likely be sports-oriented and physically active themselves because those are the types of people who are naturally drawn to Ninja.”
USA Ninja Challenge also believes the timing of its Colorado push is important because Ninja has continued to develop beyond its beginnings as a television-inspired activity. Ninja has gained greater recognition as a competitive sport. Obstacle racing will make its Olympic debut as part of the modern pentathlon at the 2028 Summer Games in Los Angeles, giving the discipline a new level of visibility.
“We’ve established ourselves as one of the fastest-growing youth sports franchises in the country,” Grant said. “We’ve proven that Ninja is not just a fad and that it’s a real thing. Competitive Ninja is still in the early stages of its growth, and franchisees have the opportunity to get in on the ground floor. With the sport gaining Olympic recognition, more young athletes have the opportunity to pursue it at increasingly higher levels.”
Families moving into Colorado’s growing Front Range communities will continue looking for activities for their children. USA Ninja Challenge wants to position franchisees to meet that demand with a concept that fits naturally into the region’s emphasis on fitness and active lifestyles.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/usa-ninja-challenge.
USA Ninja Challenge
SPONSORED
Strong family demographics, an active lifestyle culture and existing awareness of Ninja sports make the corridor from Fort Collins to Colorado Springs a promising market for USA Ninja Challenge.
Colorado’s Front Range has the combination of families, disposable income and an active population that USA Ninja Challenge believes can support its next wave of franchise growth. The youth fitness franchise is targeting the corridor stretching from Fort Collins through the Denver area and south to Colorado Springs, where it sees significant potential to introduce more children to the sport.
“There’s a huge awareness of Ninja here in Colorado,” said Dale Grant, president of USA Ninja Challenge. “There are a lot of adults and some kids involved in Ninja here. There’s the Colorado Ninja League, which is an adult competitive league. So, it’s going to be an easy educational process. You say Ninja here and people know what you’re talking about.”
USA Ninja Challenge currently has one Colorado location in Grand Junction, on the state’s Western Slope.
The existing awareness could give prospective franchise owners an advantage when introducing USA Ninja Challenge to a new community. Rather than having to explain the sport from the ground up, owners would be entering a market where many families are already familiar with Ninja-style competition and obstacle-based fitness.
“This area has a lot of physically active people who like to spend time outdoors,” Grant said. “Climbing gyms are very popular here. That helps continue the sport of climbing, which is related to Ninja quite closely, year-round. It gets people in that mode of continuing to be active and taking their sport indoors during the winter.”
While Colorado already has an established adult Ninja community, Grant sees more room to build the youth side of the market. That creates an opening for USA Ninja Challenge, which focuses on giving children an athletic outlet built around obstacles, movement and progressive skill development.
USA Ninja Challenge is evaluating opportunities throughout the Front Range, but the western suburbs of Denver stand out. Communities including Arvada, Lakewood and Westminster have strong populations of children, attractive neighborhoods and the household income levels the brand looks for when evaluating potential markets. Continued residential and commercial development also makes the region appealing from a franchise development perspective.
Smaller communities near major population centers could also be attractive. Towns with populations of roughly 30,000 to 40,000 may be able to draw families from surrounding communities when they are within an easy drive of a larger city.
“The general overall family population growth of the Front Range right now is going to be great for new families coming to the area looking for kid activities,” Grant said. “It’s very vibrant.”
Beyond demographics, USA Ninja Challenge has completed preliminary research into the availability of potential sites throughout the Front Range. The brand typically looks for flex space or Class B retail rather than more expensive Class A retail locations. Older shopping centers and flex or light-industrial-style commercial properties can provide the square footage and layout needed for a Ninja gym without requiring franchisees to pay premium retail rents.
“There's a lot of that around here,” Grant said. “When I drive down the road from where I am, there are buildings going up that have commercial space just waiting to be rented. It’s encouraging.”
USA Ninja Challenge also sees Colorado as relatively accessible from a business standpoint, with few major barriers to entry identified during its preliminary market research. That combination of real estate availability, family demographics and disposable income gives the brand confidence that franchisees could find suitable locations and a customer base with the spending power to support class enrollment, camps and birthday parties.
Given the region’s culture, Grant expects prospective Colorado franchisees to include people who are already active themselves or have an interest in sports and youth athletics. They do not necessarily need a background in Ninja. An understanding of the value of physical activity and an interest in working with children and families can provide a strong connection to the business. Colorado’s outdoor culture could make that franchisee profile particularly easy to find.
“I grew up here and was a climber, and back then, we didn’t have the indoor climbing facilities that are available today,” Grant said. “Now, people can continue climbing year-round, and climbing is closely related to Ninja. There’s already a culture here of staying active and bringing those activities indoors during the winter. I think the franchisees we attract will likely be sports-oriented and physically active themselves because those are the types of people who are naturally drawn to Ninja.”
USA Ninja Challenge also believes the timing of its Colorado push is important because Ninja has continued to develop beyond its beginnings as a television-inspired activity. Ninja has gained greater recognition as a competitive sport. Obstacle racing will make its Olympic debut as part of the modern pentathlon at the 2028 Summer Games in Los Angeles, giving the discipline a new level of visibility.
“We’ve established ourselves as one of the fastest-growing youth sports franchises in the country,” Grant said. “We’ve proven that Ninja is not just a fad and that it’s a real thing. Competitive Ninja is still in the early stages of its growth, and franchisees have the opportunity to get in on the ground floor. With the sport gaining Olympic recognition, more young athletes have the opportunity to pursue it at increasingly higher levels.”
Families moving into Colorado’s growing Front Range communities will continue looking for activities for their children. USA Ninja Challenge wants to position franchisees to meet that demand with a concept that fits naturally into the region’s emphasis on fitness and active lifestyles.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/usa-ninja-challenge.
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