USA Ninja Challenge, the leading kids’ Ninja franchise, is continuing its expansion in metro Atlanta after awarding a new franchise to Melissa Bridgers. An experienced youth enrichment entrepreneur, Bridgers plans to bring the brand's obstacle-course-based fitness programs to families across the region while building on the success of her existing Snapology franchise.
"I currently own another franchise in the kids space that focuses on STEM and summer camps. I wanted something that would complement the franchise I already have," Bridgers said. "I'm really interested in watching kids grow, and being able to see both the physical and mental side of that growth is kind of magical. It's really cool watching kids discover they can do things they never thought they could do."
Her experience with Snapology has also shown Bridgers how difficult it can be for working parents to find full-day summer programming. She sees an opportunity for the two franchises to coordinate complementary camp activities, giving children time for both hands-on learning and physical activity.
The future facility will serve children from toddler age through 18, with programming tailored to a wide range of skill levels. Younger children will participate in introductory classes, while older students can progress through increasingly advanced obstacle-based training focused on coordination, balance, climbing and upper-body strength.
"We'll serve children as young as 2 or 3 years old with mommy-and-me-type classes all the way through age 18 for our more advanced ninjas," Bridgers said. "We'll offer traditional Ninja classes with parkour-style activities, upper-body strength exercises, balance obstacles, wall climbing and plenty of monkey-bar-type activities. There will be lots of opportunities to build strength while having fun."
Not every child is interested in team sports, and Bridgers believes Ninja gives them another way to stay active while working toward personal goals. "It teaches kids individual accountability for their own development," she said. "In traditional team sports, if you have a bad day, the team can still win. In an individual sport like this, if you don't succeed, you have to work harder so you can develop and reach the goals you're working toward."
Students also have opportunities to track their progress over time as they participate in regional and national competitions and advance through the program.
For Bridgers, adding USA Ninja Challenge was a natural extension of the work she already does through Snapology. She sees the two concepts working together to create more comprehensive programming for local families, particularly through summer camps that combine educational activities with physical fitness.
"I think having those two together is going to be valuable for parents," Bridgers said. "The kids aren't just sitting there all day, and they're not just running around all day either. There's a little bit of both."
She believes demand for youth enrichment and fitness programs has continued to grow as families place greater emphasis on helping children stay active, develop social skills and spend time away from screens.
"I really think it's grown since the COVID lockdowns," Bridgers said. "That period made people realize how important it is for kids to get out, develop social skills and interact with other children. It also highlighted the importance of physical activity. Parents have realized kids need opportunities to get out their energy, grow mentally and develop physically."
Although her immediate focus is launching her first USA Ninja Challenge location, Bridgers already has ambitious plans for the future. Her long-term goal is to operate three gyms throughout the metro Atlanta region while continuing to invest in businesses centered on children's development.
As USA Ninja Challenge continues expanding nationally, Bridgers believes successful franchisees need more than operational discipline. They also need a genuine passion for helping children grow.
"If you don't have a passion for watching children grow and develop, you're probably not going to succeed," Bridgers said. "That's really my 'why.' I want to watch these kids grow and become the best they can be."
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/usa-ninja-challenge.
USA Ninja Challenge
SPONSORED
Drawing on her background in youth enrichment, franchisee Melissa Bridgers plans to create a place where children can challenge themselves, stay active and celebrate personal progress.
USA Ninja Challenge, the leading kids’ Ninja franchise, is continuing its expansion in metro Atlanta after awarding a new franchise to Melissa Bridgers. An experienced youth enrichment entrepreneur, Bridgers plans to bring the brand's obstacle-course-based fitness programs to families across the region while building on the success of her existing Snapology franchise.
"I currently own another franchise in the kids space that focuses on STEM and summer camps. I wanted something that would complement the franchise I already have," Bridgers said. "I'm really interested in watching kids grow, and being able to see both the physical and mental side of that growth is kind of magical. It's really cool watching kids discover they can do things they never thought they could do."
Her experience with Snapology has also shown Bridgers how difficult it can be for working parents to find full-day summer programming. She sees an opportunity for the two franchises to coordinate complementary camp activities, giving children time for both hands-on learning and physical activity.
The future facility will serve children from toddler age through 18, with programming tailored to a wide range of skill levels. Younger children will participate in introductory classes, while older students can progress through increasingly advanced obstacle-based training focused on coordination, balance, climbing and upper-body strength.
"We'll serve children as young as 2 or 3 years old with mommy-and-me-type classes all the way through age 18 for our more advanced ninjas," Bridgers said. "We'll offer traditional Ninja classes with parkour-style activities, upper-body strength exercises, balance obstacles, wall climbing and plenty of monkey-bar-type activities. There will be lots of opportunities to build strength while having fun."
Not every child is interested in team sports, and Bridgers believes Ninja gives them another way to stay active while working toward personal goals. "It teaches kids individual accountability for their own development," she said. "In traditional team sports, if you have a bad day, the team can still win. In an individual sport like this, if you don't succeed, you have to work harder so you can develop and reach the goals you're working toward."
Students also have opportunities to track their progress over time as they participate in regional and national competitions and advance through the program.
For Bridgers, adding USA Ninja Challenge was a natural extension of the work she already does through Snapology. She sees the two concepts working together to create more comprehensive programming for local families, particularly through summer camps that combine educational activities with physical fitness.
"I think having those two together is going to be valuable for parents," Bridgers said. "The kids aren't just sitting there all day, and they're not just running around all day either. There's a little bit of both."
She believes demand for youth enrichment and fitness programs has continued to grow as families place greater emphasis on helping children stay active, develop social skills and spend time away from screens.
"I really think it's grown since the COVID lockdowns," Bridgers said. "That period made people realize how important it is for kids to get out, develop social skills and interact with other children. It also highlighted the importance of physical activity. Parents have realized kids need opportunities to get out their energy, grow mentally and develop physically."
Although her immediate focus is launching her first USA Ninja Challenge location, Bridgers already has ambitious plans for the future. Her long-term goal is to operate three gyms throughout the metro Atlanta region while continuing to invest in businesses centered on children's development.
As USA Ninja Challenge continues expanding nationally, Bridgers believes successful franchisees need more than operational discipline. They also need a genuine passion for helping children grow.
"If you don't have a passion for watching children grow and develop, you're probably not going to succeed," Bridgers said. "That's really my 'why.' I want to watch these kids grow and become the best they can be."
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/usa-ninja-challenge.
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
No related articles found
