USA Ninja Challenge

<a href="https://www.usaninjachallenge.com/franchising/ninja-franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=usa-ninja-challenge-adds-coo-role-as-franchise-expansion-accelerates-2732006" target="_blank" rel="nofollow">USA Ninja Challenge</a> added a chief operating officer to its team as it stays on track to open at least 20 locations in 2026.&nbsp;<a href="https://www.linkedin.com/in/somersetbuchanan/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=usa-ninja-challenge-adds-coo-role-as-franchise-expansion-accelerates-2732006" target="_blank" rel="nofollow">Somerset Buchanan</a> brings more than a decade of franchise experience to the system as it prepares for growth.&nbsp; With just over 40 locations currently operating, adding another two dozen units represents roughly 50% growth in a single year.In her role, Buchanan will build what is needed to support new and existing franchisees while protecting the experience that keeps families coming back.“Our big-picture growth is to ultimately get to 500 locations, and so I will be a key contributor to the foundation of what we need to have as an infrastructure to support that,” Buchanan said.&nbsp;<h2>How Buchanan’s Experience Led Her to USA Ninja Challenge</h2>Buchanan has been in franchising since 2012, when she began her career with Dunkin’ Brands, where she led the U.S. field learning team and worked closely with new franchisees as they entered the system.She joined Threshold Brands in 2020 and later advanced to vice president of HR and learning, overseeing human resources and leading learning and development initiatives for all affiliated brands.“I was very involved in setting franchises up for success,” she said.&nbsp;Through that experience, Buchanan was referred to&nbsp;<a href="https://1851franchise.com/usa-ninja-challenge/info">USA Ninja Challenge</a>. In August 2025, she joined the youth fitness franchise as COO, bringing experience in supporting and scaling franchise systems.Her background in building operational infrastructure, along with her leadership of cross-functional teams, positioned her to strengthen internal collaboration and communication.&nbsp;“I have been loving my job here,” she said. “What's not to love about what we do? We support young children and young adults in growing their confidence, whether it's just through the sport itself or just overcoming their own internal obstacles.”<h2>Why Now Was the Time to Add a COO</h2>As USA Ninja Challenge continues to grow around the country, 2025 was the right time for Buchanan to join the franchise. It also made sense in her own life.&nbsp;“Looking at just the state of the world right now, there's a lot happening,” she said. “Everything around us is moving fast. I'm a mother of three. So for me, it's very top of mind. Are my kids being set up for success?”The brand’s mission to positively influence youth stood out to Buchanan. She valued that the program is inclusive and not limited to elite athletes. Children do not have to be top performers in traditional team sports to participate and benefit.&nbsp;2025 was also the moment for USA Ninja Challenge to add a COO role to its corporate office as it prepares to add another two dozen units in a single year. Buchanan will help build the operational infrastructure, systems and cross-functional alignment necessary to support that next phase of expansion.“I want to look at how we are truly supporting our existing franchises beyond the launch so that we're really looking at their profitability, driving their annual business planning,” she said.&nbsp;One of the initiatives she is focusing on is the lead instructor curriculum. This includes making it more robust and implementing the right learning management system to create a centralized hub of learning not only for franchisees but for their entire staff. With the brand moving quickly, the goal is to ensure resources remain fresh and competitive within the industry.&nbsp;<h2>Areas of Focus</h2>In addition to curriculum enhancements, Buchanan is overseeing the development of a centralized franchise portal designed to simplify access to tools, updates and communication.“One of the systems that we're working on right now is a franchise portal so that it makes it easier for a franchisee to find all their items in one spot,” she said. “We also want to make sure there's a clear communication channel in there as well.”Operationally, Buchanan defines success in one word: retention.First, retention of franchisees. That means not only renewals, but supporting owners through growth challenges and ensuring they have the tools and accountability structures needed to build profitable businesses.“If I fast-forward the clock two years, I want to be able to see some of those that might be going through some challenges right now and they're retained, successful and profitable,” she said.&nbsp;Second, retention at the home office. As the corporate team grows, Buchanan wants to maintain the institutional knowledge of early team members while supporting new hires as the brand scales.And third, retention of the ninjas themselves.&nbsp;“This is probably the most important when it comes to the business,” she said. “We want them to come into the gym maybe at age 5 or 6 as a junior ninja, and they're here until 17.”<h2>Guiding the Brand as It Scales</h2>Coming from backgrounds in coffee, donuts and home services, Buchanan has been intentional about immersing herself in the world of ninja and obstacle racing.“My responsibility is to get my arms wrapped around the sport,” she said. “What is it really going to mean nationally and internationally for this sport and are we consistently pushing the envelope to be number one when it comes to the experience in our locations?”USA Ninja Challenge’s youth-only model gives the brand a clear lane in the ninja gym space. It also helps create a longer-term connection with students, some of whom grow up in the program and later come back as coaches.“How do we keep that specialty special?” Buchanan said. “How are we truly creating that information flow, that training flow to the coaches and the lead instructors who are the pulse of those businesses so they continue to deliver the service that will make us stand out beyond any of our competitors?”With rapid expansion ahead and a focus on operational excellence, Buchanan sees her role as helping ensure that as USA Ninja Challenge scales, it never loses sight of that purpose.“We have a very exciting brand. That's why we're growing so rapidly,” she said. “And I'm just so proud to be a part of this community.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/usa-ninja-challenge">https://1851franchise.com/usa-ninja-challenge</a>.&nbsp;

USA Ninja Challenge Adds COO Role as Franchise Expansion Accelerates

Somerset Buchanan Named COO at USA Ninja Challenge

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With more openings planned, Somerset Buchanan is focused on building the systems, support and communication needed to help franchisees grow.

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USA Ninja Challenge Appoints Thomas Dievart as Chief Marketing Officer

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The Season 3&nbsp;<a href="https://www.usaninjachallenge.com/franchising/ninja-franchising">USA Ninja Challenge</a> National Championships brought together athletes from across the country for one of the most exciting competitions in the program’s history.The event showcased the determination and skill of young athletes who spent months preparing for the national stage. Breakthrough performances, comeback moments and impressive obstacle runs highlighted the level of competition throughout the championship.Families packed the stands to support their athletes, while teammates encouraged one another before and after each run. The event reflected the strong community that has grown around&nbsp;<a href="https://1851franchise.com/usa-ninja-challenge">USA Ninja Challenge</a>, where competitors push themselves while also celebrating each other’s success.Nationals marked a major milestone for many of the athletes. Some of the competitors featured began their journey in beginner classes before advancing through the program and earning the opportunity to compete at the championship level.While the event crowned new champions, the biggest takeaway from the weekend was the perseverance and confidence displayed by every athlete who stepped onto the course.With the 2026 championship now complete, the USA Ninja Challenge community is already looking ahead to Nationals 2027.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/usa-ninja-challenge.">https://1851franchise.com/usa-ninja-challenge.</a>&nbsp;

Season 3 Nationals brought athletes from across the country together for a weekend of competition, encouragement and big moments on the course.

USA Ninja Challenge Nationals Showcase the Best of the Season

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CONCORD, N.H.&nbsp;—&nbsp;<a href="https://www.usaninjachallenge.com/franchising/ninja-franchising">USA Ninja Challenge</a> has named&nbsp;<a href="https://www.linkedin.com/in/tomdievart/">Thomas Dievart</a> as its new chief marketing officer, bringing nearly two decades of global marketing leadership to the youth fitness franchise as it accelerates growth nationwide.Dievart joins the brand after holding senior marketing roles across sports, fitness and sporting goods, including global brands such as Wilson Tennis, Ironman Triathlon and Technogym. His background spans international brand strategy, digital marketing and growth-focused leadership within high-performance sports environments.“I love the fact that first and foremost it’s a sports company giving kids the ability to challenge themselves, to grow and to gain confidence,” Dievart said. “I think there’s a lot of room for growth for the company.”In his new role, Dievart will focus on strengthening marketing foundations across the system, supporting new openings and ensuring franchise owners are equipped with consistent, high-quality tools as the brand scales.“Putting all the foundations in place so that they are successful, that’s first and foremost,” he said.<a href="https://1851franchise.com/usa-ninja-challenge/info">USA Ninja Challenge</a> has seen strong momentum, with year-over-year growth exceeding 60% and continued expansion across key U.S. markets. Dievart says a major priority will be aligning franchise owners on digital marketing while amplifying the brand’s&nbsp;2028 USA Pentathlon Multisport Partnership.“We are going to heavily focus on the Pentathlon partnership as well,” he said. “We’re working on a rebranding and a new website.”Support for existing franchise owners will include structured, month-to-month marketing packages designed to drive local engagement and consistency across markets.“We are developing a calendar of content and month-to-month packages that we would deliver to them, including blogs, articles, photos, campaigns, and advertising both for print and digital,” Dievart said.As the only ninja-focused youth fitness franchise with a&nbsp;USA Pentathlon Multisport Partnership, USA Ninja Challenge plans to lean into storytelling tied to the road to the 2028 Los Angeles Games, while continuing to build confidence and community among young athletes.“We’re the only ninja franchise with a partnership with the&nbsp;Pentathlon,” Dievart said. “We are going to build a storytelling campaign about the road to 2028 narratives.”Looking ahead, Dievart said the brand’s direction remains centered on growth, values and long-term impact.“The mission is to empower kids to grow stronger and braver through fun and challenging obstacle training that builds skills for life,” he said. “And the vision is to create a world where every child feels capable, unstoppable and empowered to overcome any obstacle in the gym or in life.”ABOUT USA NINJA CHALLENGE:USA Ninja Challenge is the leading kids’ Ninja franchise, offering an exciting obstacle-based fitness experience for children across the United States. Since its founding over a decade ago, USA Ninja Challenge has grown into a trusted brand nearing 40 gyms, with more in development. The franchise combines fun and fitness by teaching kids agility, balance and problem-solving through a series of structured obstacle courses. Partnered with the USA Pentathlon Multisport Olympic Team, USA Ninja Challenge is raising awareness for Ninja's Olympic debut in 2028. With low initial investment, high margins and rapid ROI, USA Ninja Challenge offers franchisees the opportunity to build profitable businesses while making a lasting impact on children's physical fitness and confidence. For more information on USA Ninja Challenge or to learn about franchise opportunities, visit&nbsp;<a href="http://www.usaninjachallenge.com">www.usaninjachallenge.com</a>.

The veteran global sports and fitness marketer joins the youth fitness franchise as the brand continues to scale nationwide amid rapid, systemwide growth.

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As youth fitness continues to evolve, families are increasingly seeking programs that combine physical activity, confidence building and long-term development.&nbsp;<a href="https://www.usaninjachallenge.com/franchising/ninja-franchising">USA Ninja Challenge</a> has positioned itself at the intersection of those priorities, offering franchise owners a scalable business model supported by disciplined growth, operational depth and a mission-driven approach.Below are the top 10 reasons entrepreneurs are choosing to invest in a&nbsp;<a href="https://1851franchise.com/usa-ninja-challenge">USA Ninja Challenge&nbsp;</a>franchise.<h2>1. A Full-Service Franchise Model From Day One</h2>USA Ninja Challenge operates as a full-service franchise, supporting owners throughout the entire lifecycle of ownership. From early education through long-term operations, the system is designed to reduce friction and provide clarity at every stage.“We’re with franchisees from call one to year 10,” said&nbsp;<a href="https://www.linkedin.com/in/joshuafaber/">Joshua Faber</a>, franchise development director. “You’re taken care of through the entire process.”The goal is to give owners guidance without limiting how they run their day-to-day operations.<h2>2. More Than a Franchise, a Business With a Soul</h2>At its core, USA Ninja Challenge is built around impact. The brand prioritizes confidence building, emotional growth and long-term development for kids while creating businesses that become community anchors.“We don’t want to just be another business,” Faber said. “We want to be a business with a soul.”That mindset keeps owners focused on building gyms that stay rooted in their communities rather than chasing quick wins.<h2>3. Accessible Investment With Efficient Use of Capital</h2>USA Ninja Challenge offers a more accessible total investment than many youth fitness competitors, paired with a smaller, efficient facility footprint. This allows franchisees to reach cash-flow positivity faster and with fewer members.“Most competitors are spending $1.5 to $2 million to open a gym,” Faber said. “Opening under half a million dollars is fantastic.”By avoiding oversized spaces and excessive build-outs, the model prioritizes smart capital deployment over scale for scale’s sake.<h2>4. A Proven, Year-Round Revenue Model</h2><a href="https://1851franchise.com/usa-ninja-challenge/usa-ninja-challenge-from-start-to-finish-a-business-model-that-works-2729686">The USA Ninja Challenge business model is not seasonal</a>. Gyms operate year-round with consistent programming, allowing owners to generate steady demand regardless of weather or school schedules.“During the school year you have our regular classes,” said Faber. “During the summer, we have summer camps. And so we're able to cater to the always-changing lives of our families.”&nbsp;<h2>5. Strong Market Momentum and Olympic Tailwinds</h2>Ninja training continues to gain momentum across the U.S. and globally, supported by growing youth leagues and&nbsp;<a href="https://1851franchise.com/usa-ninja-challenge/usa-ninja-challenge-ends-2024-on-a-high-note-with-record-growth-and-exciting-developments-2728380">its inclusion in the 2028 Los Angeles Olympics</a> as part of the modern pentathlon.“Ninja as a sport has been growing for years, and the Olympics are only going to accelerate that,” Faber said.USA Ninja Challenge has scaled alongside that growth, expanding from a single location to 47 gyms nationwide.<h2>6. Industry-Leading Safety Standards</h2>Safety plays a central role in how USA Ninja Challenge operates, from program structure to athlete progression through training.“When you’re building a gym for kids, safety has to be absolutely everything,” Faber said.That focus has helped the brand maintain strong insurance rates and a safety record that differentiates it within the youth fitness category.<h2>7. Experienced Leadership and a Proven Curriculum</h2>The brand was founded by leaders with deep backgrounds in gymnastics, youth development and business, which informed how the curriculum was built over time.“This didn’t start as just a good idea and passion,” Faber said. “It was built with experience on both the gymnastics side and the business side.”The result is a program designed to engage kids while supporting sustainable franchise operations.<h2>8. Long-Term Customer Retention and Lifetime Value</h2>Rather than short-term memberships, USA Ninja Challenge is built around long-term relationships. Many athletes stay in the program for years, progressing through age groups and skill levels.“We have kids who start with us and end up becoming coaches in the same gym,” Faber said.That continuity strengthens retention, culture and staffing while increasing lifetime customer value.<h2>9. Protected Territories and Disciplined Growth</h2>USA Ninja Challenge takes a measured approach to expansion, offering protected territories based on population mapping rather than oversaturating markets.“Our goal isn’t to sprint and stack gyms on top of each other,” Faber said.That approach gives nearby locations room to work together without competing against each other.<h2>10. Scalable Model With Multi-Unit Ownership Potential</h2>The accessible investment and smaller facility footprint make&nbsp;<a href="https://1851franchise.com/usa-ninja-challenge/why-usa-ninja-challenge-provides-a-great-multi-unit-franchise-opportunity-2728455">USA Ninja Challenge well-suited for multi-unit ownership</a>. Franchisees can expand methodically while securing future territories.“You can open multiple gyms with us before you could open one with some competitors,” Faber said.Corporate systems and support structures are built to scale alongside owners as they grow their footprint.<h2>What It All Adds Up To for Prospective Franchisees</h2>Taken together, these factors show why&nbsp;<a href="https://1851franchise.com/usa-ninja-challenge/usa-ninja-challenge-ends-2025-with-20-units-awarded-expanded-leadership-team-and-a-strong-foundation-for-a-landmark-2026-2731003">USA Ninja Challenge continues to attract franchise interest</a>. The model combines an accessible entry point with year-round demand, strong operational support and a clear focus on safety and retention. For owners who want to build a youth-focused business with staying power, the brand offers a practical path forward.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/usa-ninja-challenge">https://1851franchise.com/usa-ninja-challenge</a>.

The youth fitness franchise combines accessible investment, year-round demand and disciplined growth to support long-term ownership.

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CONCORD, N.H.&nbsp;—&nbsp;<a href="https://www.usaninjachallenge.com/franchising/ninja-franchising">USA Ninja Challenge</a>, a leading youth fitness and recreation franchise, has been named to&nbsp;<a href="https://www.entrepreneur.com/franchise500">Entrepreneur’s 2026 Franchise 500®</a> ranking, coming in at&nbsp;<a href="https://www.entrepreneur.com/franchises/directory/usa-ninja-challenge/336016">No. 361</a> — up 61 spots from its 2025 ranking. This recognition solidifies its position as a rising destination for families and a high-demand opportunity for franchisees.The Franchise 500 is one of the world’s most competitive and comprehensive franchise rankings. It evaluates key factors surrounding costs and fees, size and growth, support, and brand strength. Then, through the evaluation of over 150 data points, the top franchise opportunities in the country are identified and ranked.“Our climb on the Franchise 500 ranking is a major milestone and further validation of the strength of the&nbsp;<a href="https://1851franchise.com/usa-ninja-challenge/info">USA Ninja Challenge</a> franchise opportunity,” said Dale Grant, president of USA Ninja Challenge. “We’re building confidence in children through skill progression, and recognition on the leading franchise ranking signals that our industry and USA Ninja Challenge’s specialized approach are both valuable to kids and families and serve as high-growth opportunities for entrepreneurs.”USA Ninja Challenge has seen steady growth, driven by growing demand for concepts that combine physical fitness with confidence-building and fun. By combining the best aspects of gym and children’s enrichment models, USA Ninja Challenge offers strong unit economics, recurring revenue and broad family appeal.“We’ve been focused on healthy, sustainable growth by ensuring our franchisees have the operational support they need to succeed,” said&nbsp;<a href="https://www.linkedin.com/in/riknight/">Richard Knight</a>, CEO. “The notable jump in our ranking reflects our commitment to franchisee partnership and our ability to maintain the quality of our brand as we scale. We’re building a long runway for success as we continue to lead the way in youth ninja training.As USA Ninja Challenge continues its national growth, it remains a top choice for entrepreneurs looking to enter the youth fitness market with a brand that offers a strong support structure and truly innovative experience.ABOUT USA NINJA CHALLENGE:USA Ninja Challenge is the leading kid’s Ninja franchise, offering an exciting obstacle-based fitness experience for children across the United States. Since its founding over a decade ago, USA Ninja Challenge has grown into a trusted brand nearing 40 gyms and more in development. The franchise combines fun and fitness by teaching kids agility, balance, and problem-solving through a series of structured obstacle courses. Partnered with the USA Pentathlon Multisport Olympic Team, USA Ninja Challenge is raising awareness for Ninja's Olympic debut in 2028. With low initial investment, high margins, and rapid ROI, USA Ninja Challenge offers franchisees the opportunity to build profitable businesses while making a lasting impact on children's physical fitness and confidence. For more information on USA Ninja Challenge or to learn about franchise opportunities, visit&nbsp;<a href="http://www.usaninjachallenge.com">www.usaninjachallenge.com</a>.&nbsp;

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The kid’s ninja gym climbed over 60 spots on the prestigious list after a year of steady expansion and growing franchise demand.

USA Ninja Challenge Ranked No. 361 on Entrepreneur’s 2026 Franchise 500®

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<a href="https://www.usaninjachallenge.com/franchising/ninja-franchising">USA Ninja Challenge</a>, the leading kids’ Ninja gym franchise, brings a fun, safe place for children to train in Santa Maria, California. Opened in December 2025 by local couple RaShawna and&nbsp;<a href="https://www.linkedin.com/in/djibril-coulibaly-b939a8a9/">Djibril Coulibaly</a>, the gym provides cargo nets, ropes and rings for exploration and plenty of safety padding for peace of mind.The location is open to kids aged 4 to 17, offering hour-long classes with a maximum student-to-teacher ratio of 8-to-1. When recruiting coaches, the pair focuses specifically on those who have a passion for working with children, Djibril told the&nbsp;<a href="https://www.santamariasun.com/news-2/a-santa-maria-obstacle-course-helps-kids-build-confidence-and-stay-active/">Santa Maria Sun</a>.With backgrounds in soccer coaching and music education, the couple finds satisfaction in seeing kids grow, both athletically and in their confidence.“It’s just a joy to see them conquer something and figure things out on their own,” RaShawna said.<a href="https://1851franchise.com/usa-ninja-challenge/info">USA Ninja Challenge</a> includes multiple categories of movements in each class, each of which can be modified to meet the current needs and abilities of each student. As the kids progress through the obstacles at each level, they move up, all the way through graduation.“This is open to absolutely everybody,” Djibril said. “What we are trained to do, and what we train our instructors to do, is to really meet the kids wherever they are and try to help them progress from there.”Read the full article&nbsp;<a href="https://www.santamariasun.com/news-2/a-santa-maria-obstacle-course-helps-kids-build-confidence-and-stay-active/">here</a>.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/usa-ninja-challenge">https://1851franchise.com/usa-ninja-challenge</a>.

Photo of child and coach participating in USA Ninja Challenge class

Local owners Djibril and RaShawna Coulibaly are empowering area youth through structured ninja training that adapts to every child's unique fitness level.

Santa Maria Sun: A Santa Maria Obstacle Course Helps Kids Build Confidence and Stay Active

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<a href="https://www.usaninjachallenge.com/franchising/ninja-franchising">USA Ninja Challenge</a> is built around a simple idea: turn kids’ fitness into a structured, coach-led experience that feels like play but trains real skills. And&nbsp;<a href="https://www.independentnews.com/news/dublin_news/dublin-father-puts-kids-first-in-new-gym-business/article_e472e6b4-55dd-41cc-8c52-c8d516deaca9.html">according to a Jan. 15, 2026, article in The Independent</a>, that model is already showing demand in&nbsp;<a href="https://ninjadublinca.com/">Dublin, California</a>.Local parent&nbsp;<a href="https://www.linkedin.com/in/takharaman/">Aman Takhar</a> opened his&nbsp;<a href="https://1851franchise.com/usa-ninja-challenge/info">USA Ninja Challenge</a> facility on Nov. 11, 2025, giving families an obstacle-based youth fitness option they previously had to travel to find. In the first several weeks, interest grew quickly enough that Takhar began opening the gym on Mondays to accommodate families on a waiting list.“It’s been incredible,” Takhar said. “I mean, we’re not even at the two-month mark, and it’s been humbling. I’ve heard again and again from parents that they’ve been looking for something like this for years.”For prospective franchisees, the concept’s appeal lies in its repeatable structure. USA Ninja Challenge is not positioned as open gym time — it runs classes designed to teach agility, balance and problem-solving through guided obstacle courses. Takhar described the training as a full-body mix that pulls from cross-training, CrossFit-style movement, track and field and the ninja sport itself, with plenty of jumping, swinging, climbing and balancing.“Our focus is not just fun,” he said. “We are here and our coaches are here to train. We constantly give the kids cues on how to do those obstacles in a safe way.”Takhar said the weekly plan is designed to keep kids reaching for the next rung. Obstacles rotate, so returning students get a new challenge, while coaches can still adjust difficulty for different skill levels. “Kids are coming out with their faces red, sweating, and a big smile,” Takhar said.For franchisees, the schedule is also built to earn beyond standard classes. Camps and birthday parties bring in families who want a place to celebrate or stay active when school is out, and they help keep traffic strong on weekends. Takhar plans to hold his younger son’s party at the gym, a practical example of how the concept can become part of a family’s routine.For Takhar, franchising reduced the leap of building from scratch. “We wanted something with a structure already in place,” he said.Read the original article&nbsp;<a href="https://www.independentnews.com/news/dublin_news/dublin-father-puts-kids-first-in-new-gym-business/article_e472e6b4-55dd-41cc-8c52-c8d516deaca9.html">here</a>.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/usa-ninja-challenge">https://1851franchise.com/usa-ninja-challenge</a>.

USA Ninja Challenge Franchise - Aman Takhar - Dublin California - 1851 Franchise

Franchisee Aman Takhar opened USA Ninja Challenge in Dublin, California, showing how a coach-led youth fitness concept built on obstacle courses can attract strong early demand.

USA Ninja Challenge Adds COO Role as Franchise Expansion Accelerates

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