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Which Wich Superior Sandwiches, a restaurant franchise with a customizable approach to ordering, is planning to expand in Utica, New York. The brand is looking to have a location by 2017.

According to the Which Wich Director of Franchise Development, Connie Alires, the brand has been working to expand throughout upstate New York after the proven success of its first location at Buffalo Niagara International Airport. The brand focuses not only on creating quality sandwiches but also on the quality of their service, participating in charitable community events year round, like the Flag Your Bag program and Project PB&J.

“We really look at the people aspect of it,” Alires said. “We really believe that the sandwich can be a vehicle to making the world a better place.”

The potential expansion into Utica is just one more symbol of the Which Wich’s accomplishments. The brand has expanded rapidly since opening in 2003, growing to more than 300 locations across the country. This achievement is largely credited to quality ingredients offered at competitive prices.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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