Voodoo Brewing Co.

Beer remains a lucrative industry in the U.S. — worth&nbsp;<a href="https://www.brewersassociation.org/statistics-and-data/national-beer-stats/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fastest-growing-brewpub-franchise-on-the-planet-voodoo-brewing-co-awards-23-franchises-in-2023-2723763#:~:text=Retail%20dollar%20sales%20of%20craft,and%20restaurants%20from%20packaged%20sales." target="_blank" rel="nofollow">$115 billion</a>, to be exact — and continues to be something the average consumer will almost always buy. Voodoo Brewing Co. is leveraging that, taking the beer culture to business ownership, with eyes to have 30 pubs open by the end of the year.Voodoo Brewing Co. has quickly become an internationally acclaimed craft brew brand and fastest growing brewery franchise in the industry. Since launching franchising in 2012, Voodoo Brewing Co. has experienced explosive growth, awarding almost 80 agreements, with 17 thriving locations open and 25 brewpubs projected to open by the end of 2023.“We've been referred to as the anti-franchise franchise,” said Voodoo Franchise Group Chairman <a href="https://www.linkedin.com/in/brent-dowling-/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fastest-growing-brewpub-franchise-on-the-planet-voodoo-brewing-co-awards-23-franchises-in-2023-2723763" target="_blank" rel="nofollow">Brent Dowling</a>. “There are so many people in the general public who think poorly of the franchise model. There seems to be a common expectation of a handcuffed relationship between the franchisor and the franchisee. We want to be more than that. We truly partner with the local franchise owners.”<h3>Two Brothers with a Dream and $76: The Voodoo Brewing Co. Story</h3>In 2012, Voodoo Brewing CO. CEO Matteo Rachocki had established himself in the New York restaurant space, and his brother, Curt, was brewing craft beer privately. The brothers had previously discussed owning a brewpub of their own, and when Curt saw their local Voodoo Brewing Co. on the brink of closure, he knew it was time for them to go all in.&nbsp;“We were from a very small, blue-collared community. We saw this incredible opportunity to save this local business, which was Voodoo, and took it over in 2012. Six months after we took over, we launched our first taproom, and from that point forward, we were launching taprooms for the next two years like rapid fire. We’ve been hyper-focused on every aspect of the Voodoo experience.”The team worked tirelessly to build out Voodoo Brewing Co.’s initial facilities, and on the morning of the first taproom's opening, Matteo withdrew the last $76 from the business account to make change for the register, knowing that the concept would just&nbsp;have to work. And it did.With a line wrapped around the block on opening day, the first taproom took off, and the team began to open additional locations. One after the other, each taproom was a screaming success, and the clear next step was to package the beer and distribute it to independent local restaurant and bar owners.As the team took on this next phase of growth, it invested in a production facility that would allow it to easily scale production and distribution at the drop of a hat to support local owners, which remains a key differentiator for the franchise today.“Working with my brother, we kept strong ties to our community. I knew if we could stick to our guns, and what we believe is inherently important, with consistency, quality, and a huge community focus, I knew we could build a solid brand, but we had no idea Voodoo would take off as quickly as it has,” Rachocki said.<h3>Franchising Empowered Voodoo Brewing Co. to Rapidly Expand Its Iconic Name Across the U.S.</h3>The singularity of the Voodoo concept lent itself to expansion, and the team executed their first few franchise agreements with little to no marketing. It was then that they decided to get in touch with a franchise supplier that could potentially accelerate the growth.“That gave us a proof of concept, and we thought, 'Okay, we should really reach out and figure out a little bit more about this development side of franchising,’” explained Rachocki. “After doing some research,&nbsp;<a href="http://1851franchise.com/raintree/info">Raintree</a> seemed like a great fit for us… The spark turned into a blaze. We felt very comfortable working with the team there.”While the partnership initially began as a franchisor and franchise supplier relationship, the&nbsp;<a href="https://www.raintreegrowth.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fastest-growing-brewpub-franchise-on-the-planet-voodoo-brewing-co-awards-23-franchises-in-2023-2723763" target="_blank" rel="nofollow">Raintree</a> and Voodoo Brewing Co. teams connected at a suboptimal time for food service businesses. Shortly after the two companies began working together to drive franchise development, the COVID-19 pandemic hit, and the Voodoo Brewing Co. team became concerned that they might have to shutter franchise development efforts entirely.<a href="https://www.linkedin.com/in/brent-dowling-/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fastest-growing-brewpub-franchise-on-the-planet-voodoo-brewing-co-awards-23-franchises-in-2023-2723763" target="_blank" rel="nofollow">Brent Dowling</a>, CEO of Raintree and Chairman of Voodoo Franchise Group, saw too much potential in the brand to let that happen. Beer is an in-demand&nbsp;<a href="https://www.brewersassociation.org/statistics-and-data/national-beer-stats/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fastest-growing-brewpub-franchise-on-the-planet-voodoo-brewing-co-awards-23-franchises-in-2023-2723763#:~:text=Retail%20dollar%20sales%20of%20craft,and%20restaurants%20from%20packaged%20sales." target="_blank" rel="nofollow">$115 billion</a> industry in the U.S., and he was confident in the demand that would exist for a European-style beer hall once pandemic restrictions were lifted and the general public was seeking connection again.&nbsp;"I was once advised to bet on the jockey and not the horse,” said Dowling. “That's proven to be so true. We've worked with other concepts at Raintree that had some really strong, unique, powerful elements. If you look purely at the business model, you expect it to be so successful for franchisees. Over time, we’ve realized that's not always the case. The success of the brand is often more driven by the people driving it.”In this case, the "jockey” made all the difference. The passion and strategy of the Voodoo Brewing Co. leadership team made the company so much more than just any old brewpub. So, despite all of the uncertainty of the pandemic and the challenges that were hitting food and beverage concepts especially hard at the time, Dowling chose to invest.“I actually remember sitting down and having that conversation with my wife,” said Dowling. “Hey, I know that this is a crazy time and that we're supposed to be playing it safe, but here’s what I want to do: I want to go all in on this thing called Voodoo.’”After Raintree went all in on Voodoo Brewing Co., the franchise system exploded. With 17 open brewpubs and another 60-plus in development, Voodoo Brewing Co. has not only survived the pandemic but managed to launch exponential growth on the heels of it.“During COVID, so many people saw what it was like to work from home, and have more flexibility– they got a taste of what life could be like. That was the old way, and Voodoo represents that shift in culture. You'll never see someone in a shirt and tie; you'll see them in a tank top, flip-flops, and a beer in hand at noon. And that's Voodoo. It's so refreshing for people who want a simple business, with a product that they know is strong, in a way that brings their community together centered around fun," Dowling said.<h3>With Award-Winning Liquid-Gold on Tap and a Community-Driven Model, Voodoo Brewing Co. Offers a Refreshing Franchise Experience</h3>“Most people love beer. Americans drink half of all beer consumed across the world. People are always going to buy beer– it’s a good, safe segment to be in. But then, coupled with it, Voodoo is just fun. You get to bring not just any beer, but a world-renowned, award-winning beer to your community,” Dowling said.Voodoo Brewing Co. offers better beer, and local owners are able to be heroes in the community when they expand distribution to their areas, but it doesn’t stop there. They get to have fun and put their own personal twist on the business, another differentiator that only elevates the consumer experience and drives demand for ownership even further.With the support of the Voodoo Franchise Group team, franchise partners design the pub itself, a community-specific logo, and local menu customizations for even more individualization and a sense of ownership.“Every Voodoo that you go into, you’ll know you’re in a Voodoo, but franchisee-driven changes and community-based representations allow our owners and their guests to feel like the brewpub is really theirs,” explained Dowling. “We even go as far as to design a new Voodoo logo for every franchise owner.”Menu customizations follow a similar process. While Voodoo Brewing Co. has a skeleton menu that most brewpubs offer, owners are able to customize additional offerings to ensure the local community has access to food options that feel like the community they live in.“My favorite part of this whole process is that there are so many demographics we're working with,” explained&nbsp;<a href="https://www.linkedin.com/in/sean-kirzyc-42419a124/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fastest-growing-brewpub-franchise-on-the-planet-voodoo-brewing-co-awards-23-franchises-in-2023-2723763" target="_blank" rel="nofollow">Sean Kirzyc</a>, chief culinary officer at Voodoo Brewing Co. “Each market that Voodoo enters has its own culture and food classics. My approach is always to pick a food classic and ask, ‘How do we make it a Voodoo food?’ Maybe elevate it, maybe just add our flair to it.”Owners also develop networks and uplift fellow small business owners through local sourcing for food and beverage items or ingredients when appropriate, including partnerships with local distilleries, breweries, wineries, bakeries, and butchers. It’s crucial that local owners understand the role they play and what they will be bringing to the community by developing this hub.Voodoo Brewing Co. owners are encouraged to personalize their brewpubs to better cater to the community, but this individualization is in no way indicative of isolation within the system. In fact, connection and partnership are two themes that drive the franchise model.“Voodoo isn't pretentious; it's welcoming. We are anti-franchise, and pro-fun – complete with a rockstar team who champions our community-driven culture. Our passion is to see local Voodoo Brewing Co. brew pubs as their local hangout. Our franchisees embody this culture.&nbsp;That’s what Voodoo is more than anything — it’s fun,” said Matteo Rachocki, CEO of Voodoo Brewing Co.<h3>As Voodoo Brewing Co. Continues to Grow, Now Is the Time to Get In</h3>Voodoo Brewing Co. has taken off and is showing no signs of slowing down.&nbsp;“We have already sold out the Dallas, Texas market and have established ourselves in other major markets, including Pittsburgh, Pennsylvania; Las Vegas and Reno, Nevada; and Knoxville, Tennessee,” explained Rachocki. “But we’re looking to bring Voodoo Beer to communities across the U.S. At this point, we’re only going to award 50 more franchises. Supply is limited relative to demand, and we fully expect to continue along this explosive growth trajectory.”With limited availability, the Voodoo Franchise Group team is open to working with franchise partners anywhere that there is a demand for a Voodoo's Beer Franchise. However, the same “jockeys” that made Dowling so confident in the concept have proven just how important a passionate team is in addition to a great business model, and the franchisor is looking for a similar fire in its new franchise partners.“We’re in a position to say no, more than we need to say yes. We are picky. At the end of the day, we need good, quality franchisees who are ready to support each other. This is not a competition; everyone is in this together– Voodoo will rise as a brand when we are together. I would much rather find a franchisee that’s the right person, has the right attitude, and fits the culture, but has absolutely no restaurant or service experience. We can teach that. We can give them the tools they need to be successful as a franchisee,” said Rachocki.The Voodoo Franchise Group leadership team isn’t looking for buttoned-up entrepreneurs who are only interested in expanding their portfolios. With an eclectic mix of current owners, ranging from law enforcement to investment bankers, Dowling highlights a single common thread: All Voodoo Brewing Co. owners are community-minded.“Our most successful owners have big financial goals, but that is not their only focus,” said Dowling. “Profit-centric decision making is key, but they also make decisions with the fact that their brewpub is a crucial community hub in mind.”By bringing their passion and dedication to the table, each Voodoo Brewing Co. owner contributes a unique perspective that further solidifies the no-fuss, laid-back brewpub model that communities love.“We’re trying to provide a new breed of franchise,” said Dowling, “and it’s cool to see how many people resonate with what our team is building.”To find out more information on costs to buy this franchise, please visit the <a href="https://voodoofranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fastest-growing-brewpub-franchise-on-the-planet-voodoo-brewing-co-awards-23-franchises-in-2023-2723763" target="_blank" rel="nofollow">Voodoo Franchising Website</a>:<figure class="media"><div data-oembed-url="https://voodoofranchising.com/"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fvoodoofranchising.com%2F" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>

Fastest Growing Brewpub Franchise on the Planet: Voodoo Brewing Co. Awards 23 Franchises in 2023

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Voodoo Brewing Co. is on track to saturate the U.S. market by 2025. As the system quickly fills out, it only plans to award 50 more franchises.

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<a href="https://www.voodoobrewery.com/">Voodoo Brewing Co.</a> may be known for its craft beer, but the brand is just as focused on what’s coming out of the kitchen.Over time,&nbsp;<a href="https://1851franchise.com/voodoobrewingco/info">Voodoo</a> has intentionally shaped its concept around in-house food preparation and a dining experience that feels welcoming and community-driven. While beer remains an important part of the brand, the restaurant side of the business now plays a central role in how guests experience Voodoo.“In the early days of the craft beer boom, it was very beer-centric,” said&nbsp;<a href="https://www.linkedin.com/in/andrew-volanski-bb19b8a4/">Andrew Volanski</a>, director of franchise operations and liquor. “As we evolved and consumer trends changed, we really adapted and pivoted. The beer is still very important to us and it always will be, but when we started franchising, it became more about the restaurants and the food and creating a whole new experience centered around that.”<h2>A Commitment to Making Everything In-House</h2>One of the biggest differentiators across Voodoo locations is the amount of food prepared from scratch each day.“Everything from beer cheese down to salad dressings and mustard and anything that can be made within the kitchen, we make,” Volanski said. “Nothing is coming frozen out of a bag. We’re hand-cutting the French fries and putting them through a double fry process to make sure they’re the best quality we could possibly get.”Voodoo has team members in its kitchens well before the restaurant opens each day, preparing ingredients and getting everything ready for service. Consumers are paying closer attention to where food comes from, making transparency more important than ever. Guests can see what goes into their food, and nearly everything is made in-house on a daily basis.<h2>Using Natural Ingredients and Avoiding Shortcuts</h2>Voodoo’s ingredient philosophy centers on simplicity and transparency. The brand uses beef tallow in its fryers and avoids high-fructose corn syrup whenever possible. Artificial ingredients and heavy processing aren’t part of the plan.“Using basic, whole ingredients that are natural is better for us as humans,” Volanski said. “When you’re eating good food, you’re going to feel better about it. It becomes a lot easier when you can have an ingredient list that is two lines instead of a novel with a bunch of words that we can’t pronounce.”Those choices connect back to Voodoo’s broader mission. The brand has always aimed to be a place of community, and being part of a community means caring for it. That care extends to being thoughtful about what guests are putting into their bodies and serving food that supports the well-being of the people they serve.<h2>A Core Menu With Room for Local Creativity</h2>While guests will find a consistent core menu at every Voodoo location, franchisees are also encouraged to incorporate a local touch based on regional tastes and chef-driven ideas.“We’re a company based out of Western Pennsylvania, and we’re not naive enough to think we know what people in South Carolina love or what people in Idaho really care about,” Volanski said. “They carry the core menu, but they also have the freedom to showcase what is important to them and their community.”That flexibility allows chefs to express creativity and highlight what they are most passionate about.“At the end of the day, chefs really are artists,” Volanski said. “We want to empower everyone from top to bottom to be able to showcase their art and their craft.”<h2>Familiar Comfort Food With a Twist</h2>Voodoo’s menus are built around approachable comfort food with unexpected touches. “I would call it bar food with a little twist,” Volanski said.&nbsp;Menus feature classic options such as burgers and wings, while also offering familiar favorites that are elevated with creative, unexpected touches. One example is the Voodoo Dill Pickle Pizza, which has become the brand’s top-selling pizza systemwide.“When we introduced it, people were skeptical,” Volanski said. “Why would you put pickles on a pizza? And now it’s our number one selling pizza across the board.”Voodoo also encourages collaboration among its chefs nationwide, creating space for idea-sharing and inspiration. “We take those ideas and turn them into potential chainwide dishes,” Volanski said.&nbsp;In 2026, guests can expect to see more limited-time offerings inspired by chefs within the system.<h2>Food as a Way to Bring People Together</h2>Community remains at the heart of the Voodoo experience, and food plays a major role in that connection.“Where do people gather? It’s around food,” Volanski said. “It becomes a focal point of bringing everyone together around one table.”Many locations feature long, community-style tables where guests can eat, drink, and connect with others.“No matter who you are, where you come from, or who you love, you are a part of the community and this is a place for you,” Volanski said.<h2>More Than a Brewery</h2>While beer remains part of Voodoo’s identity, the brand has become something much broader.“Voodoo Brewing Co. is the name, but it’s way more than beer,” he said. “It’s a restaurant. We have full menus for every palate.”That restaurant-first mindset, combined with scratch-made food and thoughtful ingredients, is shaping how the brand connects with guests and communities across the country. To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/voodoobrewingco">https://1851franchise.com/voodoobrewingco</a>.&nbsp;

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As the franchise continues to grow, Voodoo Brewing Co. is leaning into a restaurant-first experience built on in-house preparation, natural ingredients, and menus designed to bring people together.

How Voodoo Brewing Co. Builds Its Identity Around Scratch-Made Food and Quality Ingredients

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MEADVILLE, Pa.&nbsp;—&nbsp;<a href="https://www.voodoobrewery.com/">Voodoo Brewing Co.</a> is raising a glass to National Beer Day on April 7 by spotlighting new beer releases, fan-favorite brews and the elevated food and community experience that sets it apart.&nbsp;<a href="https://1851franchise.com/voodoobrewingco/info">Voodoo</a> has built its reputation on pushing the boundaries of craft beer while expanding into a full-service restaurant concept, and the brand is using the holiday to highlight both its brewing approach and its focus on quality across the guest experience.“At Voodoo, the beer is still very important to us — it always will be — but as we’ve grown, it’s become more about creating a full experience centered around food, community and quality,” said&nbsp;<a href="https://www.linkedin.com/in/andrew-volanski-bb19b8a4/">Andrew Volanski</a>, senior director of operations. “We wanted to take what is normal bar food and take it up a notch, and everything we do reflects that.”For National Beer Day, Voodoo Brewing is highlighting two key releases: Midnight Silhouette, a brand-new porter, and the return of Crick Crusher, an American wheat beer designed to be light, refreshing and highly drinkable.“We have two new beers coming out. One is a porter called Midnight Silhouette, which is a brand-new beer, and then we’re bringing back Crick Crusher, an American wheat,” said&nbsp;<a href="https://www.linkedin.com/in/jacob-h-3792a283/">Jake Hornick</a>, director of operations and quality manager at Voodoo Brewing Co. “That series is really geared toward light, drinkable, sessionable beers that you would enjoy floating down the creek.”The new brews are part of Voodoo’s well-balanced portfolio, which includes bold options as well as approachable beers that appeal to a wide range of drinkers. Whether it’s a lighter beer at 4% ABV or an 8% hazy IPA, there’s something for everyone.&nbsp;The brand’s portfolio includes standout staples like its famous green-colored Lacto-Kooler, a flavor-packed sour that helped put the brand on the map, and Good Vibes, a balanced IPA that remains a go-to for guests.Beyond brewing, Voodoo continues to differentiate itself through its food-first approach and commitment to quality ingredients. House-made sauces and dressings, hand-cut fries and the use of beef tallow instead of seed oils are a few ways that the brand emphasizes transparency and scratch-made preparation across its kitchens.“Nothing is coming frozen out of a bag,” Volanski said. “There are people in our kitchens preparing everything before we open each day, and we’re very transparent about what goes into our food.”As a growing franchise system, Voodoo Brewing blends consistency with local creativity by offering a core menu alongside location-specific “local flair” items.“We’re not naive enough to think we know what every market wants,” Volanski said. “We give our franchise owners the ability to showcase what’s important to their community and let their chefs be creative.”On National Beer Day, several individual locations are expected to introduce their own specials or pairings that reflect local flavors while celebrating the holiday.Whether guests are trying a new seasonal release, enjoying a fan-favorite brew or gathering with friends over scratch-made food, Voodoo Brewing Co. is inviting guests across the country to celebrate National Beer Day together, with great beer, scratch-made food and community at the center.ABOUT VOODOO BREWING CO.More than just a brewery, Voodoo Brewing Co. is a community of passionate beer lovers dedicated to pushing the boundaries of craft beer. Alongside world-renowned “liquid gold,” provided directly from the brewery, local owners offer killer food, craft cocktails and hard seltzer in their community-focused brewpubs. Each location has a customized logo, locally inspired menu and consistent local events, allowing Voodoo Brewing Co. franchise partners to become truly immersed in their communities. With over 20 locations across multiple states, Voodoo Brewing Co. has already captured the hearts of beer enthusiasts nationwide and has proven itself as the fastest-growing brewpub franchise in the world. Now, it is on track to quickly grow roots across the nation. For more information, visit&nbsp;<a href="https://voodoofranchising.com/.">https://voodoofranchising.com/.</a>&nbsp;

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Voodoo Brewing Co. will celebrate National Beer Day on April 7 by rolling out new seasonal beers, spotlighting fan favorites and leaning into the community experience that defines the brand.

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As&nbsp;<a href="https://www.voodoobrewery.com/about">Voodoo Franchise Group</a> accelerates its national expansion, the brewpub franchise is giving its owners new tools to deepen relationships with guests who already know the brand and its beer best.&nbsp;<a href="https://1851franchise.com/voodoobrewingco/info">Voodoo</a> recently launched a new loyalty program designed to drive repeat visits and local engagement across its network of franchised restaurants. The program uses Toast to power in-store rewards and Popmenu to support loyalty in terms of online pickup and delivery (along with built-in text and email marketing capabilities). The new initiative fills a long-standing gap in terms of how the brand connects with its most engaged customers.“I think it’s a direct line to giving back to people who are loyal to our brand” said&nbsp;<a href="https://www.linkedin.com/in/erik-ivey-ph-d-371a0618/">Erik Ivey</a>, chief operating officer. “We haven’t done this in the past. But it’s probably the most important thing we can do right now to really engage the guests we know are loyal members.”<h2>Empowering Franchisees to Market Locally</h2>Voodoo’s franchise model has always leaned into flexibility and local ownership. Each location follows core brand standards but features menus, events and programming shaped by its community, empowering owners looking to build deeper connections at the local level. Until now, however, franchisees lacked a simple way to communicate those local experiences directly to the guests who visit most.But the new loyalty program changes that. It gives Voodoo Franchise Group operators a direct line to their customers, equipping them with the ability to promote everything from new menu items to live music and other weekly events.“We like to call ourselves an ‘anti-franchise’ company because we give freedom to franchise owners,” Ivey said. “We have a core menu, plus local flair menus created by chefs in each community. So, every Voodoo franchise is unique to its market because we’re a unique brand.”<h2>Turning Loyalty Data Into Smarter Decisions</h2>While the new loyalty program operates across both Toast and Popmenu, ease of use has led Voodoo more heavily toward the latter as local franchisees get comfortable with the new marketing efforts (particularly those without dedicated marketing teams).Beyond communication though, the loyalty program is also beginning to generate data that franchise owners can use to make better, smarter marketing decisions. Tracking loyalty member growth and engagement now for several months, Voodoo plans to share the insights gleaned systemwide.“If you’re going to spend money on marketing, would you rather market directly to people already engaged with your business — or send it to the general population with a return rate of less than 1%?” Ivey said. “I’d rather have a higher return by going directly to loyalty members.”<h2>A Franchisee-Driven Approach to Innovation</h2>Early feedback from franchise owners has been positive (especially as they experience clearer engagement and are able to exert more control over how each local community is reached). At a broader level, the loyalty program reflects Voodoo’s franchisee-first approach to innovation. After spending the past year visiting every location and gathering feedback directly from local operators, Voodoo corporate identified guest engagement as a priority.“This didn’t come from a magical idea,” Ivey said. “Franchise owners were asking, ‘How do we better engage our communities? How do we get more people through our doors?’ That led us here.”&nbsp;<h2>The Value of Loyalty</h2>Looking ahead, Ivey said the real value of the loyalty program lies in its ability to turn strong in-store experiences into sustained growth across the greater Voodoo franchise system.“If you bring loyalty members back and they have a great experience, they’ll transfer that experience to people who aren’t members yet,” Ivey said. “That creates upward momentum and more loyalty members over time.”For Voodoo and its franchise owners, that momentum is built not through cookie-cutter marketing, but by giving local operators the tools to keep their communities elevated, engaged and coming back.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/voodoobrewingco">https://1851franchise.com/voodoobrewingco</a>.ABOUT VOODOO BREWING CO.More than just a brewery, Voodoo Brewing Co. is a community of passionate beer lovers dedicated to pushing the boundaries of craft beer. Alongside world-renowned “liquid gold,” provided directly from the brewery, local owners offer killer food, craft cocktails and hard seltzer in their community-focused brewpubs. Each location has a customized logo, locally inspired menu and consistent local events, allowing Voodoo Brewing Co. franchise partners to become truly immersed in their communities. With over 20 locations across multiple states, Voodoo Brewing Co. has already captured the hearts of beer enthusiasts nationwide and has proven itself as the fastest-growing brewpub franchise in the world. Now, it is on track to quickly grow roots across the nation. For more information, visit&nbsp;<a href="https://voodoofranchising.com/">https://voodoofranchising.com/</a>.

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The fast-growing craft brewery franchise rolls out a dual-platform loyalty program using Toast and Popmenu to help franchise owners increase repeat visits and strengthen local marketing.

voodoo-brewing-co-loyalty-program-launch-franchisee-support

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MEADVILLE, Pa.&nbsp;—&nbsp;<a href="https://www.voodoobrewery.com/">Voodoo Brewing Co.</a> is wrapping up a momentous year marked by substantial expansion, operational improvements and deeper engagement. The craft beer brand ended 2025 with 27 locations nationwide, up from 21 at the start of the year. Reflecting on the growth, Chief Operating Officer&nbsp;<a href="https://www.linkedin.com/in/erik-ivey-ph-d-371a0618/">Erik Ivey</a> said the company approached 2025 with a clear plan to strengthen both relationships and operational foundations.&nbsp;&nbsp;“We came up with a game plan at the beginning of the year to embed ourselves in building relationships, first and foremost with our franchise owners, listening to them, understanding what was going well, what wasn’t and what we needed to do differently,” Ivey said. “We also wanted to listen to our communities and understand how we could improve for them. By the end of 2025, we’d built relationships, redesigned our model, opened quite a few locations, rewarded loyalty and moved in the right direction.”In 2025,&nbsp;<a href="https://1851franchise.com/voodoobrewingco/info">Voodoo</a> launched a loyalty program designed to deepen guest engagement while supporting franchisees in marketing directly to their communities.“It allows us to tell our story to loyalty members, provide offers and engage guests more meaningfully,” Ivey said. “It also attracts more loyalty members.”This year, the company supported franchise owners with training and marketing tools through Popmenu, a platform that streamlines communication with loyalty members and provides actionable data and insights.Voodoo also focused on optimizing its economic model. Underperforming locations were evaluated and supported, resulting in a substantial increase in average unit volume. New openings across smaller communities — including Sneads Ferry, North Carolina; Delafield, Wisconsin; Toledo, Ohio; and Lexington, South Carolina — exceeded expectations, attracting elevated local engagement from the start.Looking ahead to 2026, Voodoo plans to further expand its focus on hospitality and support for Voodoo franchisees. The company will further elevate the guest experience both in-house and through community engagement while providing franchise owners with more tools, resources and continuous support.&nbsp;“We’re emphasizing hospitality in three areas: back-of-house execution, front-of-house guest experience and community engagement outside the four walls,” Ivey said. “We’re focused on making it easier for Voodoo franchisees and guests alike.”&nbsp;By listening to franchise owners and engaging directly at the local level, Voodoo has positioned itself for continued growth (while maintaining the uniquely elevated, community-oriented identity that differentiates the brand in the competitive craft beer and restaurant industry).As 2026 approaches, Voodoo Franchise Group is prepared to continue its expansion trajectory. The new year will also see a focus on innovation and operational excellence. Voodoo will build on last year’s momentum with a focus on improving the guest experience and community connection driven by great beer at each local establishment.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/voodoobrewingco">https://1851franchise.com/voodoobrewingco</a>.ABOUT VOODOO BREWING CO.More than just a brewery, Voodoo Brewing Co. is a community of passionate beer lovers dedicated to pushing the boundaries of craft beer. Alongside world-renowned “liquid gold,” provided directly from the brewery, local owners offer killer food, craft cocktails and hard seltzer in their community-focused brewpubs. Each location has a customized logo, locally inspired menu and consistent local events, allowing Voodoo Brewing Co. franchise partners to become truly immersed in their communities. With over 20 locations across multiple states, Voodoo Brewing Co. has already captured the hearts of beer enthusiasts nationwide and has proven itself as the fastest-growing brewpub franchise in the world. Now, it is on track to quickly grow roots across the nation. For more information, visit&nbsp;<a href="https://voodoofranchising.com/">https://voodoofranchising.com/</a>.

The craft beer franchise concludes 2025 with successful expansions, improved unit performance and a new loyalty program, positioning Voodoo for growth, innovation and increased franchisee support.

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