Voodoo Brewing Co.

<a href="http://voodoofranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=voodoo-brewing-co-caps-2024-with-healthy-growth-and-plans-for-2025-2728749" target="_blank" rel="nofollow">Voodoo Brewing Co.</a>, the 20-unit brewpub franchise, maintained steady expansion throughout 2024, averaging over one opening per month to end the year with 15 new pubs. The company strategically focused on strengthening operations at existing locations while carefully managing new growth to maintain a healthy system that can support steady growth in the coming years.“A big focus of ours last year was to slow down a little bit on growth and put more effort into the pubs that are currently open or in active development and opening soon,” said&nbsp;<a href="https://www.linkedin.com/in/matt-hass-32666333a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=voodoo-brewing-co-caps-2024-with-healthy-growth-and-plans-for-2025-2728749" target="_blank" rel="nofollow">Matt Hass</a>, director of marketing at Voodoo Franchise Group. “Florida is proving to be one of our biggest markets. We cemented our footprint there, which is really cool because we have a lot more Florida locations coming."Beyond Florida,&nbsp;<a href="https://1851franchise.com/voodoobrewingco/info">Voodoo Brewing Co.</a> entered several first-time markets, including Virginia, Georgia and Meridian, Idaho, while also deepening its presence in existing territories like Texas, Ohio and South Carolina. The brand also continued to strengthen its position in core markets, including Pennsylvania, Ohio and the Carolinas.<h2>Product Innovation and Menu Development</h2>In the realm of product development, 2024 marked a significant milestone with the enhanced distribution of the prestigious Barrel Room Collection (BRC) to franchise locations.&nbsp;“We’ve been aging these beers for 24 to 44 months and some as long as 50 months,” said<a href="https://www.linkedin.com/in/thomas-guzick-jr-595016293/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=voodoo-brewing-co-caps-2024-with-healthy-growth-and-plans-for-2025-2728749" target="_blank" rel="nofollow">&nbsp;Tom Guzick</a>, chief marketing officer of Voodoo Brewing Company &amp; Digital Field Marketing &amp; Brand Standards Manager of Voodoo Franchise Group. “It’s spending a lot of time in different bourbon barrels, and limited access to those barrels makes it difficult to distribute the BRC in bulk. It’s such a regimented process, but opening up access to the BRC for franchisees has been really exciting.”The food service segment saw remarkable growth throughout 2024, with many locations reporting food sales outpacing beverage sales.&nbsp;"When we started this whole thing about six years ago, the liquid was what everybody was ordering," Hass said. "But, slowly but surely, the food is starting to catch up to the beer in terms of overall sales percentage. And, in a lot of cases, we sell more food in our tap rooms than we do beer."To keep up with the varied and growing demand from guests, Voodoo Brewing Co. will continue to evolve its menus through 2025, creating an even more unique and localized experience at each brewpub.<h2>Franchise Model Success</h2>Voodoo's unique approach to franchising continued to set it apart in the industry throughout 2024.&nbsp;"We have a saying that we plaster almost everywhere: 'Craft beer without community is just beer,'" Hass said. “This philosophy is reflected in how each location operates.”&nbsp;"We may be a national brand, but the pubs are locally owned by people who live in and love their communities,” Guzick said. “Our franchise owners are deeply connected to their neighborhoods, creating a true hometown experience in every location."Each location has its own identity while maintaining brand consistency. Each location gets its own icon, and owners have the opportunity to customize 25% of the food menu and bring in local guest taps. Still, with the franchise model, owners continue to receive guidance from the corporate team, ensuring they’re set up for success.Looking Forward to 2025As Voodoo Brewing Co. moves into 2025, several exciting initiatives are on the horizon. The beer program will expand with new core offerings, including what Guzick describes as "a whole new series of beers called Crick Crushers,” which are all different styles, low ABV and easy to drink.&nbsp;Keeping in line with the measured growth it displayed last year, Voodoo Brewing Co. has set a growth target of 15 to 20 new brewpub openings this year.“Given the current team we have, we plan to maintain a reasonable growth trajectory this year, too,” Hass said. “This will allow us to continue directing the majority of our energy to our existing pubs, prioritizing quality over quantity and nurturing the support and connection that makes craft beer more than just beer.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/voodoobrewingco">https://1851franchise.com/voodoobrewingco</a>.&nbsp;&nbsp;

photo of five Voodoo Brewing Co. team members in brewery

Voodoo Brewing Co. Expands With 15 New Brewpubs in 2024, Plans More Growth in 2025

1851 Franchise

The brewpub franchise focused on sustainable expansion, operational excellence and community-driven success to maintain a healthy system leading into 2025.

This brand page has been paid for by VOODOO BREWING CO.. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Voodoo Brewing Co. Caps 2024 With Healthy Growth and Plans for 2025

voodoo-brewing-co-caps-2024-with-healthy-growth-and-plans-for-2025

FRANCHISE INFORMATION

Own a Voodoo Brewing Co.

Executive Q&A

Growth & Expansion

Franchisee Highlight

Learn

Visit Website

VOODOO BREWING CO.

Facebook

Instagram

YouTube

SOCIAL MEDIA

Fastest Growing Brewpub Franchise on the Planet: Voodoo Brewing Co. Awards 23 Franchises in 2023

Voodoo Brewing Co. Brings the Fun with Award Winning Liquid-Gold Beer and a Menu Custom Tailored to Each Community Brewpub

Voodoo Brewing Co. Pours Magic into a New Market, Opens in Delafield, Wisconsin

VOODOO BREWING CO. MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT VOODOO BREWING CO.

CONTACT VOODOO BREWING CO.

facebook

instagram

twitter

youtube

First Name

Last Name

Email

Phone

State

Questions or Comments

Voodoo Brewing Co. Welcomes Spring With Bold New Cocktails and a Margarita Flight

Voodoo Brewing Co. Welcomes Spring With Bold New Cocktails and a Margarita Flight Fit for Cinco de Mayo

voodoo-brewing-spring-cocktails-margarita-flight-2025

Photo of Voodoo Brewing Co. main dishes on wood table

Voodoo Brewing Co. Shifts Focus to Food Innovation in 2025

voodoo-brewing-co-shifts-focus-to-food-innovation-in-2025

voodoo-brewing-co-pours-magic-into-a-new-market-opens-in-delafield-wisconsin

Why I Bought: How Alex and Chrissy Bergren Turned Their Passion for Craft Beer Into a Thriving Voodoo Brewing Co. in Virginia Beach

why-i-bought-how-alex-and-chrissy-bergren-turned-their-passion-for-craft-beer-into-a-thriving-voodoo-brewing-co-in-virginia-beach

Why the Voodoo Brewing Co. Franchise Model Enhances Local Connection Despite Brewing Off-Site

why-the-voodoo-brewing-co-franchise-model-enhances-local-connection-despite-brewing-off-site

Voodoo Brewing Co. Caps 2024 With Healthy Growth and Plans for 2025

MORE STORIES LIKE THIS