Voodoo Brewing Co.

<a href="https://www.instagram.com/ohmamabeer?utm_source=1851franchise.com&utm_medium=article&utm_campaign=oh-mama-beer-brings-rock-n-roll-energy-to-voodoo-brewery-pubs-nationwide-2729882" target="_blank" rel="nofollow">Oh Mama Beer</a> isn’t your typical beer release. It’s a loud, proud collaboration between&nbsp;<a href="https://voodoofranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=oh-mama-beer-brings-rock-n-roll-energy-to-voodoo-brewery-pubs-nationwide-2729882" target="_blank" rel="nofollow">Voodoo Brewing Co.</a> and rock icons Styx.“The idea started when Styx reached out to our&nbsp;<a href="https://1851franchise.com/voodoobrewingco">Voodoo</a> team with a unique ask,” Chief Marketing Officer&nbsp;<a href="https://www.linkedin.com/in/thomas-guzick-jr-595016293?utm_source=1851franchise.com&utm_medium=article&utm_campaign=oh-mama-beer-brings-rock-n-roll-energy-to-voodoo-brewery-pubs-nationwide-2729882" target="_blank" rel="nofollow">Tom Guzick</a> said. “They wanted us to create a beer for them that captured the spirit of the band and the grit of Pittsburgh.” From there, the teams joined forces to craft both the lager and the design.&nbsp;The label, designed by Voodoo’s own&nbsp;<a href="https://www.linkedin.com/in/tom-ness-0101b2b5/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=oh-mama-beer-brings-rock-n-roll-energy-to-voodoo-brewery-pubs-nationwide-2729882" target="_blank" rel="nofollow">Tom Ness</a>, draws on classic Styx imagery combined with Voodoo’s signature look. The design jumps off the shelf, and the beer itself has quickly become a fan favorite wherever it’s served.“I pulled inspiration from some past band merchandise that had what you expected — skulls, guns, and rock and roll,” Ness said. “So I took some of that vibe and meshed it with the visual aesthetic I created for Voodoo's designs and threw a dash of Pittsburgh in there, too.”&nbsp;Whenever Styx comes to town, Voodoo pubs nearby get in on the action, throwing events and running beer specials. In Virginia Beach, pub owner&nbsp;<a href="https://www.linkedin.com/in/d-alex-bergren-112192117/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=oh-mama-beer-brings-rock-n-roll-energy-to-voodoo-brewery-pubs-nationwide-2729882" target="_blank" rel="nofollow">Alex Bergren</a> gave away eight tickets to the Styx show, creating buzz in the community and giving loyal customers a memorable night. Down in Roswell, Georgia, owner&nbsp;<a href="https://www.linkedin.com/in/byenner/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=oh-mama-beer-brings-rock-n-roll-energy-to-voodoo-brewery-pubs-nationwide-2729882" target="_blank" rel="nofollow">Betsy Rouse</a> took things up a notch with concert-night beer specials and a signed guitar giveaway. The winner, John Wilcher, has been a die-hard fan since before the Roswell pub even opened.&nbsp;“John isn’t just a winner; he’s part of the soul of our pub. He’s been a Voodoo fan long before our doors even opened in Roswell, and he and his wife Diana have been unwavering in their support since day one,” Rouse said. “Their love for the brand, our team and the community is something really special. We couldn’t be more excited that John won the guitar — and in true Voodoo spirit, he’s letting us keep it displayed proudly in the bar for everyone to enjoy!”&nbsp;Teaming up gave both Styx and Voodoo the chance to meet new audiences. Fans of the band discovered a new go-to brewery, and Voodoo regulars got a taste of rock history with their pints.“Collaboration is all about a mixing of ideas and groups to create something new and different and hopefully expose people to different experiences,” Ness said. “I am sure there are tons of Styx fans who drank our beer and said ‘Who the hell is Voodoo and where even is Meadville?’ But that resulted in new connections for us as well as the band.”&nbsp;With the tour still going strong, and upcoming events in cities like Pittsburgh, Cincinnati and Cleveland, there’s more Oh Mama Beer to go around. The energy behind the beer, from the label to the lager itself, captures what happens when music and craft brewing collide in all the right ways.“When I was creating the visual for the beer, I wanted something big, loud and badass,” Ness said. “I wanted that label and the beer to stand out when you saw it. Music is all about loud energy and I wanted to try to depict that. The label draws you in, but the beer keeps you coming back.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/voodoobrewingco.">https://1851franchise.com/voodoobrewingco.</a>&nbsp;

Oh Mama Beer Brings Rock ‘n’ Roll Energy to Voodoo Brewery Pubs Nationwide

Oh Mama Beer: Voodoo Brewing Co. and Styx Launch Rock-Inspired Beer

1851 Franchise

Oh Mama Beer isn’t your typical beer release. It’s a loud, proud collaboration between Voodoo Brewing Co. and rock icons Styx.

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As&nbsp;<a href="https://www.voodoobrewery.com/about">Voodoo Franchise Group</a> accelerates its national expansion, the brewpub franchise is giving its owners new tools to deepen relationships with guests who already know the brand and its beer best.&nbsp;<a href="https://1851franchise.com/voodoobrewingco/info">Voodoo</a> recently launched a new loyalty program designed to drive repeat visits and local engagement across its network of franchised restaurants. The program uses Toast to power in-store rewards and Popmenu to support loyalty in terms of online pickup and delivery (along with built-in text and email marketing capabilities). The new initiative fills a long-standing gap in terms of how the brand connects with its most engaged customers.“I think it’s a direct line to giving back to people who are loyal to our brand” said&nbsp;<a href="https://www.linkedin.com/in/erik-ivey-ph-d-371a0618/">Erik Ivey</a>, chief operating officer. “We haven’t done this in the past. But it’s probably the most important thing we can do right now to really engage the guests we know are loyal members.”<h2>Empowering Franchisees to Market Locally</h2>Voodoo’s franchise model has always leaned into flexibility and local ownership. Each location follows core brand standards but features menus, events and programming shaped by its community, empowering owners looking to build deeper connections at the local level. Until now, however, franchisees lacked a simple way to communicate those local experiences directly to the guests who visit most.But the new loyalty program changes that. It gives Voodoo Franchise Group operators a direct line to their customers, equipping them with the ability to promote everything from new menu items to live music and other weekly events.“We like to call ourselves an ‘anti-franchise’ company because we give freedom to franchise owners,” Ivey said. “We have a core menu, plus local flair menus created by chefs in each community. So, every Voodoo franchise is unique to its market because we’re a unique brand.”<h2>Turning Loyalty Data Into Smarter Decisions</h2>While the new loyalty program operates across both Toast and Popmenu, ease of use has led Voodoo more heavily toward the latter as local franchisees get comfortable with the new marketing efforts (particularly those without dedicated marketing teams).Beyond communication though, the loyalty program is also beginning to generate data that franchise owners can use to make better, smarter marketing decisions. Tracking loyalty member growth and engagement now for several months, Voodoo plans to share the insights gleaned systemwide.“If you’re going to spend money on marketing, would you rather market directly to people already engaged with your business — or send it to the general population with a return rate of less than 1%?” Ivey said. “I’d rather have a higher return by going directly to loyalty members.”<h2>A Franchisee-Driven Approach to Innovation</h2>Early feedback from franchise owners has been positive (especially as they experience clearer engagement and are able to exert more control over how each local community is reached). At a broader level, the loyalty program reflects Voodoo’s franchisee-first approach to innovation. After spending the past year visiting every location and gathering feedback directly from local operators, Voodoo corporate identified guest engagement as a priority.“This didn’t come from a magical idea,” Ivey said. “Franchise owners were asking, ‘How do we better engage our communities? How do we get more people through our doors?’ That led us here.”&nbsp;<h2>The Value of Loyalty</h2>Looking ahead, Ivey said the real value of the loyalty program lies in its ability to turn strong in-store experiences into sustained growth across the greater Voodoo franchise system.“If you bring loyalty members back and they have a great experience, they’ll transfer that experience to people who aren’t members yet,” Ivey said. “That creates upward momentum and more loyalty members over time.”For Voodoo and its franchise owners, that momentum is built not through cookie-cutter marketing, but by giving local operators the tools to keep their communities elevated, engaged and coming back.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/voodoobrewingco">https://1851franchise.com/voodoobrewingco</a>.ABOUT VOODOO BREWING CO.More than just a brewery, Voodoo Brewing Co. is a community of passionate beer lovers dedicated to pushing the boundaries of craft beer. Alongside world-renowned “liquid gold,” provided directly from the brewery, local owners offer killer food, craft cocktails and hard seltzer in their community-focused brewpubs. Each location has a customized logo, locally inspired menu and consistent local events, allowing Voodoo Brewing Co. franchise partners to become truly immersed in their communities. With over 20 locations across multiple states, Voodoo Brewing Co. has already captured the hearts of beer enthusiasts nationwide and has proven itself as the fastest-growing brewpub franchise in the world. Now, it is on track to quickly grow roots across the nation. For more information, visit&nbsp;<a href="https://voodoofranchising.com/">https://voodoofranchising.com/</a>.

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Voodoo Brewing October Drink Pink cocktail

Drink Pink: How Voodoo Brewing Co. Pours Purpose Into Profits This October

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Flavor That Falls Into Place: Voodoo Brewing’s Bold New Seasonal Menu

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MEADVILLE, Pa.&nbsp;—&nbsp;<a href="https://www.voodoobrewery.com/">Voodoo Brewing Co.</a> is wrapping up a momentous year marked by substantial expansion, operational improvements and deeper engagement. The craft beer brand ended 2025 with 27 locations nationwide, up from 21 at the start of the year. Reflecting on the growth, Chief Operating Officer&nbsp;<a href="https://www.linkedin.com/in/erik-ivey-ph-d-371a0618/">Erik Ivey</a> said the company approached 2025 with a clear plan to strengthen both relationships and operational foundations.&nbsp;&nbsp;“We came up with a game plan at the beginning of the year to embed ourselves in building relationships, first and foremost with our franchise owners, listening to them, understanding what was going well, what wasn’t and what we needed to do differently,” Ivey said. “We also wanted to listen to our communities and understand how we could improve for them. By the end of 2025, we’d built relationships, redesigned our model, opened quite a few locations, rewarded loyalty and moved in the right direction.”In 2025,&nbsp;<a href="https://1851franchise.com/voodoobrewingco/info">Voodoo</a> launched a loyalty program designed to deepen guest engagement while supporting franchisees in marketing directly to their communities.“It allows us to tell our story to loyalty members, provide offers and engage guests more meaningfully,” Ivey said. “It also attracts more loyalty members.”This year, the company supported franchise owners with training and marketing tools through Popmenu, a platform that streamlines communication with loyalty members and provides actionable data and insights.Voodoo also focused on optimizing its economic model. Underperforming locations were evaluated and supported, resulting in a substantial increase in average unit volume. New openings across smaller communities — including Sneads Ferry, North Carolina; Delafield, Wisconsin; Toledo, Ohio; and Lexington, South Carolina — exceeded expectations, attracting elevated local engagement from the start.Looking ahead to 2026, Voodoo plans to further expand its focus on hospitality and support for Voodoo franchisees. The company will further elevate the guest experience both in-house and through community engagement while providing franchise owners with more tools, resources and continuous support.&nbsp;“We’re emphasizing hospitality in three areas: back-of-house execution, front-of-house guest experience and community engagement outside the four walls,” Ivey said. “We’re focused on making it easier for Voodoo franchisees and guests alike.”&nbsp;By listening to franchise owners and engaging directly at the local level, Voodoo has positioned itself for continued growth (while maintaining the uniquely elevated, community-oriented identity that differentiates the brand in the competitive craft beer and restaurant industry).As 2026 approaches, Voodoo Franchise Group is prepared to continue its expansion trajectory. The new year will also see a focus on innovation and operational excellence. Voodoo will build on last year’s momentum with a focus on improving the guest experience and community connection driven by great beer at each local establishment.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/voodoobrewingco">https://1851franchise.com/voodoobrewingco</a>.ABOUT VOODOO BREWING CO.More than just a brewery, Voodoo Brewing Co. is a community of passionate beer lovers dedicated to pushing the boundaries of craft beer. Alongside world-renowned “liquid gold,” provided directly from the brewery, local owners offer killer food, craft cocktails and hard seltzer in their community-focused brewpubs. Each location has a customized logo, locally inspired menu and consistent local events, allowing Voodoo Brewing Co. franchise partners to become truly immersed in their communities. With over 20 locations across multiple states, Voodoo Brewing Co. has already captured the hearts of beer enthusiasts nationwide and has proven itself as the fastest-growing brewpub franchise in the world. Now, it is on track to quickly grow roots across the nation. For more information, visit&nbsp;<a href="https://voodoofranchising.com/">https://voodoofranchising.com/</a>.

Voodoo Brewing Co. Grows Its Footprint by Nearly 30% in 2025, Setting the Stage for an Elevated 2026

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Oh Mama Beer Brings Rock ‘n’ Roll Energy to Voodoo Brewery Pubs Nationwide

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