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WGNO: Meet the Mad Scientist at Smoothie King in the Lab Mixing up the Menu
Reporter Wild Bill Wood takes a tour of the Smoothie King food lab.
Have you ever wondered who’s behind the curtain mixing and matching fruits and flavors to bring you the tastiest Smoothie King concoctions? Davis Jaeger, product development manager and food scientist at Smoothie King, clears the smoke and mirrors to give viewers a glimpse into the Smoothie King laboratory in an interview with WGNO’s Wild Bill Wood.
Mad about all things smoothies, Jaeger is involved with every step of the smoothie-making process, from crafting flavor profiles to scoping out new ingredients to observing focus groups. Working in a lab situated in the back of a Smoothie King store, Jaeger is constantly immersed in the “Smoothies With A Purpose” purveyor’s forward-thinking, health-conscious atmosphere.
Wild Bill Wood accompanies Jaeger as he concocts various tasty fruit and vegetable blends while and explains the many facets of his fascinating line of work. Tasked with planning the smoothie franchise’s menu a year in advance, Jaeger always has his eyes set on the future and his heart in the kitchen at Smoothie King.
Click here to watch the full video.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
