1851

Last year, <a href="https://ownasobol.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-experienced-multi-unit-franchisees-are-turning-to-sobols-healthier-food-franchise-for-growth-2705652" target="_blank" rel="nofollow" target="_blank">SoBol</a> burst into the franchising world, opening 13 franchise locations and signing contracts for nearly 50 more in just their first twelve months of franchising. That impressive debut caught the attention of a number of seasoned franchise investors, including Scott Rosenberg, a multi-brand owner who built his career with East Coast franchise stalwarts Nathan&rsquo;s Famous Hot Dogs and Ralph&rsquo;s Italian Ice.

<a href="https://sobol.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-experienced-multi-unit-franchisees-are-turning-to-sobols-healthier-food-franchise-for-growth-2705652" target="_blank" rel="nofollow" target="_blank">SoBol</a> has enjoyed a persistent buzz surrounding its brand in both the franchise world and among consumers, and Rosenberg was curious to see what that buzz was about.

&ldquo;<a href="https://1851franchise.com/sobol/sobol-continues-rapid-growth-streak-in-q1-2706666" target="_blank">I knew the brand was doing wel</a>l, so I decided to check out a store,&rdquo; Rosenberg said. &ldquo;I saw right away that the product was great and they had created a very specific and appealing atmosphere. Right away I wanted to get involved.&rdquo;

Rosenberg knew from experience there was more to a successful franchise than a good product and strong branding, so he reached out to SoBol&rsquo;s development team to learn more about the business&rsquo;s operations. The more he researched SoBol, the more confident Rosenberg became in the franchise&rsquo;s potential for long-term growth.

&ldquo;The most important thing I found was that SoBol has great franchise support,&rdquo; Rosenberg said. &ldquo;That&rsquo;s one of, if not the most important thing. You purchase a franchise for the support, so it&rsquo;s got to be a top priority for the franchisor, and for SoBol, it clearly is.&rdquo;

Rosenberg signed a multi-unit contract with SoBol, and as he embarked on the franchise&rsquo;s training program, he learned that the franchisee support that sold him on the brand is not just a savvy business strategy, it is the result of a genuine passion for the brand maintained by the entire corporate team.

&ldquo;The training was fantastic, and it immediately becomes clear how much they care,&rdquo; Rosenberg said. &ldquo;The passion you see from everyone in corporate was really exciting, and it&rsquo;s still exciting.&rdquo;

Jason Mazzarone, SoBol&rsquo;s president, founder and CEO, said that while the brand is glad to tap into Rosenberg&rsquo;s extensive experience as a franchise owner, it&rsquo;s his attitude as an entrepreneur that makes him a strong SoBol franchisee.

&ldquo;Scott truly understands the franchise process, and that&rsquo;s always a big plus, but his his commitment to following the system is what makes him a great fit and successful franchisee,&rdquo; Mazzarone said. &ldquo;He shares our passion and he&rsquo;s just as excited to grow SoBol as we are. In his short time with us, he&rsquo;s already built a really strong team that fits perfectly with our culture and brand.&rdquo;

Rosenberg, who currently owns two SoBol locations, is already eager to expand into new markets.

&ldquo;One of the best parts of this partnership is that SoBol is as adamant about their growth as I am about mine,&rdquo; Rosenberg said. &ldquo;I never want to become complacent, and they don&rsquo;t either. I got involved with SoBol because I saw a big opportunity for large-scale growth, and they are excited to make that happen.&rdquo;

According to Mazzarone, that kind of aggressive growth strategy is one of the primary traits he looks for in new owners.

&ldquo;We are growing fast, and we want to be partnered with owners who believe in what we&rsquo;re doing and want to grow with us. Scott showed us that attitude right away, and we are excited to build out our existing markets and move into new ones with Scott and more owners like him.&rdquo;

Why Experienced Multi-Unit Franchisees are Turning to Sobol's Healthier Food Franchise for Growth

1851 Franchise

Ralph's Italian Ice and Nathan's Hot Dogs franchisee, Scott Rosenberg, opened two SoBol franchises. Learn why health-franchise SoBol was the right fit for him.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

why-experienced-multi-unit-franchisees-are-turning-to-sobols-healthier-food-franchise-for-growth

Home Halo

Home Halo’s 160-Step Launch Process: Setting Franchisees Up for Success

home-halo-franchise-launch-process

VA Reimbursement: A Unique Opportunity for Home Halo Franchisees

va-reimbursement-a-unique-opportunity-for-home-halo-franchisees

Home Halo’s "Frank" Method: Coaching Franchisees to Greatness

home-halos-frank-method-coaching-franchisees-to-greatness

home-halo-dan-deak-personal-journey-headshot

Dan Deak's Personal Journey: From Caring Son to Home Halo CEO

dan-deaks-personal-journey-from-caring-son-to-home-halo-ceo

10 Reasons Why You Should Invest in a Home Halo Franchise

10-reasons-why-you-should-invest-in-a-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Dave’s Hot Chicken Sold to Roark Capital in $1 Billion Deal to Fuel Global Expansion

daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers - 1851 Franchise

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers

ai-unemployment-impact-white-collar-job-loss

How To Sell Just One Franchise: What You’ll Learn at FranCamp NJ 2025

how-to-sell-just-one-franchise-what-youll-learn-at-francamp-nj-2025

House Passes Tax Relief Package With Key Benefits for Small Businesses and Franchises

house-passes-small-business-tax-relief-bill-2025

Sola Salons Franchisee Grows Salon Freedom Into a Multi-State Powerhouse 

sola-salons-franchisee-grows-salon-freedom-into-a-multi-state-powerhouse

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville 

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville, Illinois

dan-yangas-brings-family-flooring-legacy-full-circle-with-footprints-floors-franchise-in-naperville-illinois

1851 Franchisee Spotlight graphic with photo of Steve & Mia Kim & Paris Baguette logo

After Falling in Love with Paris Baguette, This North Carolina Couple Decided To Open One of Their Own

paris-baguette-franchise-charlotte-nc

Franchisee spotlight graphic with photo of Sean Phelan & Caring Transitions logo

From Tech to Transitions: Why This Caring Transitions Franchisee Left the Corporate World To Help Families Navigate Life’s Hardest Moves

Why Experienced Multi-Unit Franchisees are Turning to Sobol's Healthier Food Franchise for Growth

MORE STORIES LIKE THIS