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With nine total restaurants&mdash;six of which are <a href="https://www.myfuzzys.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-the-social-order-dining-collective-added-fuzzys-taco-shop-to-its-portfolio-2710506" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Fuzzy&rsquo;s Taco Shops</a>&mdash;and over 500 employees, <a href="https://www.thesocialorder.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-the-social-order-dining-collective-added-fuzzys-taco-shop-to-its-portfolio-2710506" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">The Social Order Dining Collective</a> was founded with a mission to define the social guest experience all over Oklahoma.&nbsp;

&ldquo;If you follow all the rules, you miss all the fun,&rdquo; says The Social Order&rsquo;s website. &ldquo;We aim to create social environments for our guests, who like us, choose to make each outing a night to remember.&rdquo;

So, how did it all start?

Co-founders Manny Leclercq and Brian Bogert met while attending Southern Methodist University in Dallas, Texas. The pair had a few things clearly in common: They were both in their early 20s, had fewer fears than life experiences (read: not many), and both really wanted to open their own restaurant one day.

As they started to believe they just might be able to pull it off, &ldquo;one day&rdquo; came sooner than later. After all, Bogert was in finance and had a knack for entertaining, while Leclercq had focused his keen attention to detail on a career in advertising. It was a partnership made in heaven.

In 2002, the pals moved to Norman, Oklahoma&mdash;Bogert&rsquo;s home state&mdash;to open their first concept as The Social Order: <a href="https://www.texadelphia.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-the-social-order-dining-collective-added-fuzzys-taco-shop-to-its-portfolio-2710506" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Texadelphia</a>, an Austin-based fast casual joint specializing in cheesesteaks. &ldquo;We did well enough to not completely fail, and had a great opportunity to learn,&rdquo; said Leclercq. A few years later, they began the process of opening a second Texadelphia in Bricktown, the entertainment district of Oklahoma City.

During that time, the entrepreneurs met a new pal who had just signed on as a franchisee with a brand called Fuzzy&rsquo;s Taco Shop. They learned that the franchise was looking for more operators in Oklahoma. Jackpot.

&ldquo;As we were opening our second Texadelphia restaurant, we decided we also wanted to be a partner with Fuzzy&rsquo;s while it was growing&mdash;so we signed on to open Fuzzy&rsquo;s 20th unit,&rdquo; said Leclercq.

In 2010, The Social Order opened their first Fuzzy&rsquo;s Taco Shop in Norman, Oklahoma. &ldquo;Norman is a college town surrounding the University of Oklahoma, so we put a lot of emphasis on developing a patio and full-service bar that college kids would go for,&rdquo; said Leclercq. &ldquo;But then, we had more practice under our belts when it came to buildout and development. We found success, so we decided to continue opening more stores.&rdquo;

The collective opened two more Fuzzy&rsquo;s Taco Shop locations in 2012, including a Bricktown restaurant near Texadelphia. That store is consistently one of Fuzzy&rsquo;s top-performing locations in the nation in terms of sales&mdash;not too shabby.&nbsp;

Six months later, The Social Order opened a location in Stillwater, the home of Oklahoma State University, applying the college-town techniques they&rsquo;d learned to another college-town crowd, though with Fuzzy&rsquo;s big frozen margaritas, they couldn&rsquo;t really go wrong. A Fuzzy&rsquo;s in Edmond followed a couple of years later, then a second Oklahoma City location, then one in Moore. In total, the Social Order currently owns six Fuzzy&rsquo;s Taco Shops.

&ldquo;People in Oklahoma have really responded to Fuzzy&rsquo;s approachability, the fast casual nature, the high value for affordable prices and the fact that we offer alcohol,&rdquo; said Leclercq. &ldquo;People can get in and out in 30 minutes because we can crank out good food despite the volume. People will see a line out the door and still get in it.&rdquo;

Of course, The Social Order is not planning on slowing their roll anytime soon. In 2017, the group opened its second original concept, <a href="https://www.thesocialorder.com/restaurant/the-jones-assembly?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-the-social-order-dining-collective-added-fuzzys-taco-shop-to-its-portfolio-2710506" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">The Jones Assembly</a>, a scratch kitchen and 1,600-capacity live music haven, in an old Model T factory in Oklahoma City. The team also has another original concept, Spark, that&rsquo;s currently in development.&nbsp;

And more Fuzzy&rsquo;s Taco Shops are certainly on the horizon for the group. The Social Order is currently targeting Midwest City, just a few miles from downtown Oklahoma City, for its next Fuzzy&rsquo;s venture. The store will be a new build located near the Tinker Air Force Base and is targeting a fall grand opening.

&ldquo;Manny and the team in Oklahoma have an unparalleled focus on providing their guests the best experience possible when visiting their restaurants,&rdquo; said Andie Smirl, Fuzzy&rsquo;s Franchise Sales Manager. &ldquo;Their enthusiasm and confidence with our brand is contagious throughout our franchise system.&rdquo;

The Social Order&rsquo;s Fuzzy&rsquo;s Taco Shop <a href="https://www.thesocialorder.com/restaurant/fuzzys-taco-shop?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-the-social-order-dining-collective-added-fuzzys-taco-shop-to-its-portfolio-2710506" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">website</a> states: &ldquo;We Get Jalape&ntilde;o Business.&rdquo; Considering the team&rsquo;s nonstop growth, no one could argue with that.

For more information about joining the Fuzzy&rsquo;s Taco Shop family as a franchisee, visit <a href="https://www.fuzzystacoshop.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-the-social-order-dining-collective-added-fuzzys-taco-shop-to-its-portfolio-2710506" target="_blank" rel="nofollow" target="_blank">w</a><a href="http://www.myfuzzys.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-the-social-order-dining-collective-added-fuzzys-taco-shop-to-its-portfolio-2710506" target="_blank" rel="nofollow" target="_blank">ww.myfuzzys.com.</a>

<div>&nbsp;</div>

Why The Social Order Dining Collective Added Fuzzy’s Taco Shop to Its Portfolio

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The group’s seventh Oklahoma Fuzzy’s Taco Shop is in the works to open later this year.


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