Why These Business Partners Decided to Expand Their Portfolio with Heyday Skincare

After years of working for large enterprise software companies, Kristie Valdez and Eric Miller decided to join Amazon as a Delivery Service Partner. Together, they founded OnPoint Delivery in May 2019 and grew significantly during the pandemic from 10 employees to 170. Since day one of OnPoint being in business, they were hooked on entrepreneurship. But when the pandemic hit, they realized what truly fulfilled them was the impact they could make on others. Through OnPoint, they were helping thousands of people get the necessary items. This feeling then led to looking into other businesses that provided a service to people that made them feel whole.

Wanting to branch out with another service concept that made an impact on people’s lives, the two began researching franchise opportunities for their next entrepreneurial venture. They entertained several options before discovering Heyday, the brand that’s reinventing skincare by offering affordable, personalized facials, curated products and industry-leading expert advice.

Miller and Valdez knew right away when they came across this transformative brand that was serving a huge need in the marketplace. They knew that Heyday had not only discovered a niche but understood the value of a personalized, yet frictionless customer experience. And from an operational standpoint, Heyday reminded them of some of the largest enterprise companies they had supported throughout their careers. Miller and Valdez noted that just like Redbull, Starbucks, Airbnb, and Amazon, Heyday is not just about the service or product but more importantly the experience. And with an operational playbook for franchisees to replicate, it was clear to them that Heyday is doing all they can to set their partners up for success.

“The Heyday founders are extremely smart,” Miller said. “To me, they just get it. I come from a customer experience background where the customer is at the center of everything you do. And when we met with co-founders Adam and Michael, we realized very quickly that they not only found a niche in the market, but they had the infrastructure to support it from a people standpoint. They really get the whole idea of putting the customer at the center of everything you do.”

Miller and Valdez say the product offering was another clincher — proof that Heyday is much more than just monthly facials. The product sales, e-commerce and service enhancements create multiple revenue streams, demonstrating the potential for attractive top-line revenue, operating profit and overall scalability. This, along with the fact that memberships make up 50% of Heyday’s revenue, reassured them that they could successfully nurture and grow a Heyday franchise despite being new to the industry.

To top it off, “the whole facial experience was enlightening,” Miller said. “I hadn’t even invested in Heyday yet, but I was bought in. I was invested in the idea of getting a facial and the fact that the recommendations resonated and made sense to me. I'm still utilizing the products from Field Day.”

“It was the convenience and the experience that sold me,” Valdez said. “It only took 50 minutes, I didn't feel rushed, and it was a chance for me to decompress. Couple that with the support and the playbook Heyday provides -  it gives us the confidence that we have someone in our corner if we hit a bump in the road.”

Miller also highlighted the impressive onboarding process, the innovative mindset and the $20 million in funding from Level 5 Capital Partners — which has already made successful investments in the wellness sector — as factors solidifying the confidence he and Valdez have in their decision to join the Heyday family.

Miller and Valdez have signed on to bring five Heyday locations to Phoenix’s East Valley, just one of the 54 major metropolitan areas in which Heyday is targeting expansion. They anticipate their first location to be open in 2023.

Startup costs to open a Heyday range from $768,300 to $1,012,300. Learn more about franchise opportunities here: https://www.heydayskincare.com/pages/franchise.