1851

At just 28 years old, Mohammed Momin is already a successful multi-unit franchise owner with&nbsp;Edible®, an innovative e-commerce hub uniquely supported by locally owned brick-and-mortar locations across the globe. Momin, along with his cousin, owns three Edible franchises in Alpharetta, Duluth, and McDonough, Georgia.&nbsp;“When I graduated from college, I was in the job market, but then my cousin bought an Edible store in Alpharetta in November 2018,” said Momin. “Shortly after in January, we bought another franchise in Dallas, Georgia. We operated the two stores for around a year or so before we found the McDonough store for sale, which is a higher-volume store. We sold [the] Dallas [location] but we ended up buying another store in Duluth.”Franchising is a family affair for Momin. Growing up in a lineage of Dairy Queen franchisees, he understood the benefits of this business model from an early age. Before opening an Edible, Momin earned a degree in physics and helped manage his family’s Dairy Queen franchise. This experience set him up well for owning multiple Edible locations.<h3>Why Edible Is Great For Multi-Unit Owners</h3>Momin decided to invest in Edible three times over because of its streamlined business model and excellent support system.“Edible offers a turnkey approach that avoids many of the headaches of starting a business from scratch,” Momin said. The brand’s strong online ordering system, especially during peak seasons, was a big draw for him.He also appreciated how easy it was to start with Edible. “In other franchises, you get bogged down with vendor paperwork, but Edible has one portal for everything and a team dedicated to your success,” Momin said.&nbsp;This level of organization and support made Edible an attractive choice for him and his cousin.<h3>Strategic Growth and Community Support</h3>Momin has been strategic about growing his business. He recently introduced shipping options at the McDonough store, allowing next-day delivery via FedEx to most of Georgia and neighboring counties in Florida, Alabama and Tennessee. This new service has opened up new markets and brought more customers to his stores.“We realized that our busiest times are in the first few quarters of the year. By focusing our efforts during these peak periods, we can maximize our resources and provide exceptional service,” Momin said. This approach has helped his franchises thrive.Edible’s continuous innovation also excites Momin. The brand’s expansion into products like floral arrangements and baked goods offers new growth opportunities.“Every season, Edible introduces new items, and we aim to grow in categories beyond fruit arrangements,” he said. This diversification has helped Momin’s stores attract a broader range of customers and stay competitive.One of the most rewarding aspects of Momin’s franchising journey is the involvement of his family. During peak seasons, his cousins and siblings come together to support the business.&nbsp;“Having family support during busy times makes a huge difference,” Momin said. “It’s comforting to know we have a strong support system that helps us handle high volumes effectively.”<h3>Advice for Aspiring Franchise Owners</h3>For those thinking about multi-unit franchising, or franchising in general, Momin has some advice: “Thoroughly read the Franchise Disclosure Document and don’t hesitate to ask questions.”&nbsp;He also emphasizes the importance of following the franchisor’s guidance and using its proven marketing strategies. “Edible provides a formula for success; you just need to follow it,” he said.Momin’s strategic approach and commitment to his family and community have been key to his success with Edible. His focus on expanding services and introducing new products offered by the franchise continues to drive growth and enhance customer experiences.For more information on franchising with Edible®, visit:&nbsp;<a href="https://franchise.edible.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-this-edible-franchisee-chose-to-become-a-multi-unit-owner-2726923" target="_blank" rel="nofollow">https://franchise.edible.com</a>.&nbsp;About Edible®Founded in 1999, Edible® has revolutionized the gifting industry, uniquely leveraging the synergistic power of an innovative e-commerce hub and locally owned brick-and-mortar locations across the globe. Edible's platform seamlessly blends the convenience of online shopping with a vast retail footprint that services over 80% of U.S. households within an hour. Expanding beyond its iconic fruit arrangements, Edible has a range of offerings, including delectable dessert boards, cookies, brownies, cakes, farm-fresh flowers and more – perfect for every celebratory occasion and any treat-yourself moment. For more information, visit&nbsp;<a href="http://edible.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-this-edible-franchisee-chose-to-become-a-multi-unit-owner-2726923" target="_blank" rel="nofollow">edible.com</a>.

Why This Edible® Franchisee Chose to Become a Multi-Unit Owner

Mohammed Momin's Success Story as a Multi-Unit Edible® Franchisee

1851 Franchise

Mohammed Momin owns three Edible locations in Georgia, closely following the franchise’s streamlined business model and utilizing its top-notch support. 

why-this-edible-franchisee-chose-to-become-a-multi-unit-owner

Griswold

Griswold Enters Second Half of 2025 With Strong Growth, New Partnerships and Continued Commitment to Quality Care

griswold-enters-second-half-of-2025-with-strong-growth-new-partnerships-and-continued-commitment-to-quality-care

Workout Anytime

Workout Anytime Accelerates Growth in 2025: New Leadership, NIL Initiatives and Franchise Expansion Signal Strong Midyear Momentum

workout-anytime-accelerates-growth-in-2025-new-leadership-nil-initiatives-and-franchise-expansion-signal-strong-midyear-momentum

CapitalSpring

CapitalSpring’s Richard Fitzgerald Reflects on Two Decades of Franchise-Focused Private Equity 

CapitalSpring’s Richard Fitzgerald Reflects on Two Decades of Franchise-Focused Private Equity on Karma School of Business

capitalspring-franchise-private-equity-podcast

Pigtails & Crewcuts

graphic image of wade brannon from pigtails and crewcuts on a podcast called emerging franchise

Emerging Franchise Brands Podcast: How Wade Brannon Scaled Pigtails & Crewcuts Into a National Brand

emerging-franchise-brands-podcast-how-wade-brannon-scaled-pigtails-crewcuts-into-a-national-brand

Pigtails & Crewcuts Sees Positive Midyear Momentum, Builds Toward Strong Finish in 2025

pigtails-crewcuts-sees-positive-midyear-momentum-builds-toward-strong-finish-in-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Subway - John Fitzpatrick Named CEO - Breaking News - 1851 Franchise

Subway Names Jonathan Fitzpatrick as New CEO, Effective July 28

jonathan-fitzpatrick-subway-ceo-leadership-change

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

Mega Franchisee Sizzling Platter Acquired by Bain Capital

mega-franchisee-sizzling-platter-acquired-by-bain-capital

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Blending Tech, Hospitality and Health Care: How Three Women From Different Worlds Came Together to Build a Paris Baguette Franchise

paris-baguette-franchise-flower-mound-texas

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Sola Salons Franchisee Grows Salon Freedom Into a Multi-State Powerhouse 

sola-salons-franchisee-grows-salon-freedom-into-a-multi-state-powerhouse

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Why This Edible® Franchisee Chose to Become a Multi-Unit Owner

MORE STORIES LIKE THIS