1851

The couple have a long history as business owners in South Florida. So when a friend approached them about opening a franchise, they were happy to lend their expertise. The process of researching different brands and concepts piqued their interest, and suddenly, the husband-and-wife team felt the urge to dive into a new venture themselves.“We knew we wanted to look into opportunities in wellness,” said Danny. “A strong financial track record was definitely a plus, and when we saw what was happening in the self-care space — all the momentum and all the potential — we knew we wanted to be a part of that.”That’s when they found&nbsp;<a href="https://thenowmassage.com/own-a-boutique/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-this-entrepreneurial-couple-chose-to-bring-the-now-massage-to-south-florida-2718515" target="_blank" rel="nofollow">The NOW Massage</a>, a Los Angeles-based massage franchise founded on the principle that self-care is a necessity, not a luxury.&nbsp;According to Rose, when she and Danny introduced the concept to their family and friends and saw their excitement, they knew they had found the right opportunity. The more they learned about The NOW’s mission to revolutionize the wellness industry by offering high-quality, customizable massage services, the more excited they got.“The design-driven aesthetic really drew us in,” said Rose. “The NOW provides an experience that is completely new to the massage space and to guests in our market. We never in a million years thought we would become franchise owners, but we are so glad we invested in a truly innovative brand where we identify with the core values.”The NOW’s core values which the Figueroas so clearly identified are anchored in an inclusive culture that encourages franchise owners to live in “The NOW,” care for those who care for others and to bring a positive energy that enhances the overall NOW experience. In addition, everything The NOW does is centered around offering a space for its guests to escape the daily pressures of life and recharge their spirit through the healing benefits of massage therapy.“Developing a connection to the local community has been critical to The NOW Massage’s success since day one,” said&nbsp;<a href="https://www.linkedin.com/in/gara-post-45bb836/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-this-entrepreneurial-couple-chose-to-bring-the-now-massage-to-south-florida-2718515" target="_blank" rel="nofollow">Gara Post</a>, Co-Founder and Chief Creative Officer. “We are looking for franchise owners who are passionate about people and wellness, who see the value in massage and self-care and who have a desire to make a positive impact in their community. Danny and Rose are ideal franchise partners and we’re excited for them to open more NOW boutiques in South Florida.”Since opening their first boutique in September, the Figueroas have received even more validation that bringing The NOW to Ft. Lauderdale was the right decision.“We have been overwhelmed by the response from guests,” said Danny. “It’s been very satisfying to see how they react to the boutique and how many times they thank us for bringing The NOW to Ft. Lauderdale. We truly feel like we are giving back to the local community.”The NOW’s goal is to open more than 30 boutiques in 2022, targeting 175 in operation by the end of 2025. The Figueroas plan to open five more locations themselves in the Ft. Lauderdale–Miami area, hoping to have each fully operational within the next three years.“This is more than just a business,” said Rose. “We personally enjoy what we do and we are proud to be franchise owners of The NOW Massage. There is no better place to live and run a business than South Florida, and we are excited to grow The NOW’s presence as we continue to expand.”The cost to open a The NOW Massage franchise ranges from $414,850 - $767,600, including a $60,000 franchise fee. For more information on franchising with The NOW Massage, visit&nbsp;<a href="https://thenowmassage.com/own-a-boutique/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-this-entrepreneurial-couple-chose-to-bring-the-now-massage-to-south-florida-2718515" target="_blank" rel="nofollow">thenowmassage.com/own-a-boutique</a>.

Why This Entrepreneurial Couple Chose to Bring The NOW Massage to South Florida

1851 Franchise

After opening their first location in Ft. Lauderdale to rave reviews, Danny and Rose Figueroa are poised to open five more NOW Massage boutiques in South Florida to meet growing demand.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

why-this-entrepreneurial-couple-chose-to-bring-the-now-massage-to-south-florida

Caring Transitions

From Saving Lives to Easing Transitions: Why EMT Veteran Paul Yang Chose Caring Transitions

from-saving-lives-to-easing-transitions-why-emt-veteran-paul-yang-chose-caring-transitions

Comfort Keepers

Comfort Keepers® Achieves Major Milestones in Q1 2025 as Fully Franchised Model Accelerates Growth

comfort-keepers-achieves-major-milestones-in-q1-2025-as-fully-franchised-model-accelerates-growth

Sola Salons

Sola Salons Targets Boston for Strategic Franchise Growth

sola-salons-targets-boston-for-strategic-franchise-growth

Beansquad

BeanSquad Kicks Off 2025 with Strong Q1 Momentum and Aggressive Growth Goals

beansquad-kicks-off-2025-with-strong-q1-momentum-and-aggressive-growth-goals

Sylvan Learning

Jacksonville Daily Record: Sylvan Learning Expands in St. Johns County

jacksonville-daily-record-sylvan-learning-expands-in-st-johns-county

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

Franchise Face-Lifts: Why Major Restaurant Brands Are Betting Big on Remodels

franchise-face-lifts-why-major-restaurant-brands-are-betting-big-on-remodels

How New Tariffs Are Causing Price Hikes and Surcharges for U.S. Businesses and Franchises - 1851

Tariffs Prompt Price Hikes, Surcharges as Businesses (and Franchises) Brace for Rising Costs 

tariffs-prompt-price-hikes-surcharges

Pizza Hut - EYM Group - Chapter 11 Bankruptcy - 77 Pizza Hut Locations Sold - 1851 Franchise

77 Pizza Hut Locations Sold After Franchisee Bankruptcy Filing

pizza-hut-franchisee-bankruptcy-eym-group

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Franchise Success Stories: Inspiring Tales from the Front Lines

franchise-success-stories

Newlyweds Open Paris Baguette Franchise to Serve Up Fresh Baked Goods in Upper Dublin, Pennsylvania

Newlyweds Open Paris Baguette Franchise to Serve Up Fresh Baked Goods and Community Spirit in Upper Dublin, Pennsylvania

newlyweds-open-paris-baguette-franchise-to-serve-up-fresh-baked-goods-and-community-spirit-in-upper-dublin-pennsylvania

Most Profitable Restaurant Franchises To Own in 2025 - 1851 Franchise

The Most Profitable Restaurant Franchises to Own in 2025

most-profitable-restaurant-franchises-to-own

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Image of building outline hovering over person's hand

How To Choose the Right Franchise: A Step-by-Step Guide to Success

how-to-choose-the-right-franchise-step-by-step

Why This Entrepreneurial Couple Chose to Bring The NOW Massage to South Florida

MORE STORIES LIKE THIS