The incentive targets new investors and extends to existing Wienerschnitzel franchisees
Wienerschnitzel is making sure the new year cuts the mustard. According to National Restaurant News, the hot dog brand announced today that the first 20 investors of 2019 will be offered a big discount on the franchise fee as well as reduced royalties.
For these first investors only, the brand is offering a one-time franchise fee of $5,000, down 84 percent from the regular fee of $32,000. In addition, investors qualify for a 1 percent royalty fee, down from 5 percent, for the first three years of business if they begin construction within 18 months, according to the article.
Ted Milburn, Wienerschnitzel’s director of franchise development, said in a press release that the program focuses on the growth potential of end-cap with drive-thru restaurant design, which typically costs half as much to develop than a traditional, free-standing building.
The 325-unit Wienerschnitzel is 100 percent franchised, has 20 units already in development for 2019, and expects to double that number with the incentive program, according to the article.
Read the full National Restaurant News article here.