1851

For many a <a href="https://franchise.wbu.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wild-birds-unlimited-franchisees-participate-in-community-initiatives-and-get-major-business-boost-2709260" target="_blank" rel="nofollow" target="_blank">Wild Birds Unlimited</a> franchisee, it&rsquo;s not just about what you do in your stores. It&rsquo;s also about reaching out to your community and bringing the joy of bird feeding to a larger audience.

Just ask franchisees Laura Fleming and Jeff Glattly.

Fleming owns one <a href="https://1851franchise.com/wildbirdsunlimited/info/index.html" target="_blank">Wild Birds Unlimited</a> franchise location in Medford, Oregon, while Glattly owns another in Pearland, Texas. Fleming and Glattly are both involved in out-of-store initiatives that increase their profiles within the communities they serve and also help boost business.

A new beginning 

Fleming purchased an existing Wild Birds Unlimited franchise in August of 2014 and reopened it a year later.

The city of Medford is located within Oregon&rsquo;s Rogue Valley, and it&rsquo;s prime real estate for a Wild Birds Unlimited franchise. The Klamath Bird Observatory, for one, is located in the nearby city of Ashland.

&ldquo;The Rogue Valley itself is a spread-out, large valley,&rdquo; Fleming said. &ldquo;We have a lot of bird activity because on the Pacific Flyway, we get a lot of migrating birds in the spring and the fall, so there is a relatively large birding community here. We also have a fairly active Audubon Society. I&rsquo;m on the board of the Rogue Valley chapter of the National Audubon Society and I also have a program with them, so when any&nbsp;Rogue Valley&nbsp;Audubon member comes into my store, I give a donation of five percent of&nbsp;their&nbsp;sales to the&nbsp;Rogue Valley&nbsp;Audubon Society. That&rsquo;s kind of helped to spur a little bit more growth.&rdquo;

That said, Fleming&rsquo;s primary customer base still consists of regular backyard bird feeders.&nbsp;

&ldquo;A lot of real, true birders don&rsquo;t often feed birds,&rdquo; Fleming said. &ldquo;They are two different populations. Those who do feed birds will patronize my store and buy feed from us.&rdquo;

Fleming is frequently asked to give talks in her community, at libraries, garden clubs, senior living homes and even before meetings of the Daughters of the American Revolution.

&ldquo;I&rsquo;ll give a short talk on something bird-related,&rdquo; she said. &ldquo;Sometimes it&rsquo;ll be about attracting hummingbirds to your yard or garden, or about nesting season. I&rsquo;ve made up a bunch of different PowerPoints depending on the time of year and what&rsquo;s relevant to the area. I&rsquo;ll do at least one talk a month, as much as I can. I&rsquo;m scheduled through May right now.&rdquo;

Also, two of Fleming&rsquo;s employees, one a current teacher and the other a former teacher, have participated in kids&rsquo; programs at libraries and summer camps, primarily for elementary school students.

&ldquo;The more you get your name out there, the more you get yourself exposed and the more you get your store exposed,&rdquo; Fleming said. &ldquo;If you set yourself up as an expert and a very knowledgeable person about birds, people come in with questions. You are getting yourself known in the community so that people are more apt to use your store as a community resource.&rdquo;

There are also in-store initiatives that take place on a regular basis at Fleming&rsquo;s franchise, such as monthly bird walks and educational talks. Fleming&rsquo;s Wild Birds Unlimited franchise also offers the <a href="https://medford.wbu.com/monthly-talks-educational-bird-wild-chickadee-chat?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wild-birds-unlimited-franchisees-participate-in-community-initiatives-and-get-major-business-boost-2709260" target="_blank" rel="nofollow" target="_blank">Chickadee Chat</a>, a bi-monthly, hour-long talk hosted by one of her employees that started in 2018. Birders can socialize with their fellow birders, drink coffee and listen to a lecture.

&ldquo;She goes in depth each month, twice a month, about a bird, what it eats, what it sounds like and any kind of funny anecdotes she can tell about it,&rdquo; Fleming said of her employee. &ldquo;We&rsquo;ve gotten a good response from that.&rdquo;

Fleming also goes to events where she sells products such as binoculars and gardening items, including birding festivals, master gardener fairs and spring fairs.

&ldquo;It&rsquo;s just another way of getting exposure,&rdquo; she said. &ldquo;We have a Rogue Valley Earth Day coming up in April, so we&rsquo;ll have a booth there. Even if we don&rsquo;t sell a lot, we can show people and talk about birds.&rdquo;

The efforts have paid off. Today, Fleming has customers who still remember the original Wild Birds Unlimited store and are thrilled to see it again.

&ldquo;About a year or so ago, one of my good customers came in and we were just talking and she said, &lsquo;I&rsquo;m just so happy. Thank you for bringing life back into the store,&rsquo;&rdquo; Fleming said. &ldquo;It was just a really nice feeling, that they&rsquo;re starting to get involved again in the store and in the in-store programs.&rdquo;

Fleming&rsquo;s advice to prospective <a href="https://1851franchise.com/wildbirdsunlimited/wild-birds-unlimited-is-serious-about-providing-top-notch-franchisee-support--2708608#category" target="_blank">Wild Birds Unlimited franchisees</a> is to get involved as much as they can in their communities.

&ldquo;The brand is great,&rdquo; she said. &ldquo;<a href="https://1851franchise.com/wildbirdsunlimited/wild-birds-unlimited-included-in-entrepreneur-franchise-500-rankings-2708872" target="_blank">It&rsquo;s got a good reputation and we&rsquo;re known to be experts in the field</a>. I&rsquo;d just say go out, do as much as you can, get your name out there and have fun.&rdquo;

Strategic outreach

Glattly opened his Wild Birds Unlimited store in April of 2017. He&rsquo;s been very strategic in his out-of-store initiatives ever since he started, particularly because his store was brand new in the area and he wanted to make sure he was setting it up for success.

&ldquo;I&rsquo;ve participated in probably 21 to 24 programs, offsite and on-site,&rdquo; Glattly said. &ldquo;One of the initiatives I had was to provide education but also to build the brand, which was essential for a new store in the area.&rdquo;

Pearland, Glattly said, is a designated bird sanctuary as well as a pathway for migratory birds.

&ldquo;We do get a diverse population of birds that come through Pearland,&rdquo; Glattly said. &ldquo;It&rsquo;s a growing community. It has neighboring towns that are very receptive to the shop. We have both the individuals that are older and the younger population that are getting involved in the joy of backyard bird feeding.&rdquo;

He makes sure to give presentations at a variety of locations.

&ldquo;I do target nature centers for presentations,&rdquo; Glattly said. &ldquo;I also target groups such as master gardeners and garden clubs. Senior centers are also a good area. The community can come and gather for events or talks during the week. I&rsquo;ve also had communities that contact me for presentations.&rdquo;

Glattly purposefully has his Wild Birds Unlimited store laid out so that space is conducive to giving presentations.

&ldquo;I can move furniture around that will enable me to seat about 20 to 25 people in the back stockroom and put up a projector and a screen to facilitate a presentation,&rdquo; Glattly said. &ldquo;It is imperative that you use your store so that you get out and venture into the community. That&rsquo;s how I built the brand even before I opened. When I opened the shop, I had between 180 to 200 contacts in my database. The audiences are very receptive and some of the audiences are quite large. This last one I did for a master gardener group had 65 people in attendance and the topic was bluebirds, so that was received very well.&rdquo;

When Glattly is out and about promoting the Wild Birds Unlimited brand and his store, he also creates a call-to-action to get customers into his store.

&ldquo;I offer them coupons or a discount, so that brings them to the shop,&rdquo; Glattly said. &ldquo;It&rsquo;s a multi-faceted approach.&rdquo;

Glattly said that all of these actions have &ldquo;absolutely&rdquo; increased traffic to his store.

&ldquo;You have to have a call-to-action,&rdquo; Glattly said. &ldquo;If you don&rsquo;t have a call-to-action to bring them in, it&rsquo;s going to be difficult. One way is to offer a discount coupon.&rdquo;

Glattly advises Wild Birds Unlimited franchisees to take steps to generate interest in their stores.

&ldquo;First and foremost, they have to begin with monthly programs in their shop that will generate interest, and there you have a captive audience,&rdquo; Glattly said. &ldquo;You can do your own presentations or you can do other topics. You don&rsquo;t necessarily have to keep it about birds. You can expand.&rdquo;

ABOUT WILD BIRDS UNLIMITED 
Wild Birds Unlimited is the original and largest franchise system of backyard bird feeding and nature specialty stores with more than 300 locations throughout the United States and Canada. Wild Birds Unlimited specializes in bringing people and nature together with bird feeding and nature products, expert advice and educational events. Wild Birds Unlimited recently ranked No. 2 overall and No. 1 in the Retail category on Franchise Business Review&rsquo;s prestigious 2018 Franchisee Satisfaction Awards. Visit our website and shop online at <a href="http://www.wbu.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wild-birds-unlimited-franchisees-participate-in-community-initiatives-and-get-major-business-boost-2709260" target="_blank" rel="nofollow" target="_blank">www.wbu.com</a>. To learn how you can open your own Wild Birds Unlimited, visit <a href="http://www.wbufranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wild-birds-unlimited-franchisees-participate-in-community-initiatives-and-get-major-business-boost-2709260" target="_blank" rel="nofollow" target="_blank">www.wbufranchise.com</a>.

Wild Birds Unlimited Franchisees Participate in Community Initiatives - and Get Major Business Boost

1851 Franchise

Wild Birds Unlimited franchisees Laura Fleming and Jeff Glattly do extensive community outreach in their respective markets. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

wild-birds-unlimited-franchisees-participate-in-community-initiatives-and-get-major-business-boost

Filta Environmental Kitchen Solutions

Filta Franchisee Feature - Leo Tartaglia - 1851 Franchise

Doubling Down on Dedication: Why Leo Tartaglia Reaffirmed His Commitment to Filta After a Decade

filta-franchise-leo-tartaglia

Melting Pot

Melting Pot team holding $1.2 million check addressed to St. Jude Children's Research Hospital

Melting Pot’s Million-Dollar Mission: A 20-Year Partnership With St. Jude That’s Changing Lives

melting-pot-st-jude-partnership

Paris Baguette Canada

Paris Baguette CDO Nick Scaccio Talks Franchise Growth, Training and Innovation 

Paris Baguette CDO Nick Scaccio Talks Franchise Growth, Training and Innovation on the Late Night Restaurant Show Podcast

paris-baguette-coo-nick-scaccio-franchise-growth-innovation

Comfort Keepers

Comfort Keepers - Butch and Niki Irwin - Father's Day - 1851 Franchise

A Legacy of Love: A Father-Daughter Journey To Bring Comfort Home

comfort-keepers-monroe-butch-niki-irwin

Minuteman Press International

Minuteman Press Franchise Owner Corey Sanders at his center in Greenville, SC.

Minuteman Press Franchise Review: From Business Consulting to Printing

minuteman-press-franchise-review-from-business-consulting-to-printing

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Dave’s Hot Chicken Sold to Roark Capital in $1 Billion Deal to Fuel Global Expansion

daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers - 1851 Franchise

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers

ai-unemployment-impact-white-collar-job-loss

How To Sell Just One Franchise: What You’ll Learn at FranCamp NJ 2025

how-to-sell-just-one-franchise-what-youll-learn-at-francamp-nj-2025

House Passes Tax Relief Package With Key Benefits for Small Businesses and Franchises

house-passes-small-business-tax-relief-bill-2025

Sola Salons Franchisee Grows Salon Freedom Into a Multi-State Powerhouse 

sola-salons-franchisee-grows-salon-freedom-into-a-multi-state-powerhouse

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville 

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville, Illinois

dan-yangas-brings-family-flooring-legacy-full-circle-with-footprints-floors-franchise-in-naperville-illinois

Franchisee spotlight graphic with photo of Sean Phelan & Caring Transitions logo

From Tech to Transitions: Why This Caring Transitions Franchisee Left the Corporate World To Help Families Navigate Life’s Hardest Moves

sean-phelan-caring-transitions-franchise-austin

Franchisee spotlight graphic with photo of Raj Pingili and Paris Baguette logo

How a Family Vacation Inspired Raj Pingili to Bring Paris Baguette to Towson, Maryland

how-a-family-vacation-inspired-raj-pingili-to-bring-paris-baguette-to-towson-maryland

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

What You Need To Know About Low-Cost Franchise Opportunities

what-you-need-to-know-about-low-cost-franchise-opportunities

busy-bee-jumpers-consumer-positioning-image-kids-jumping-bounce-house

Delivering Fun With a Smile: How Busy Bee Jumpers Earns 5-Star Raves From Families Across New England

busy-bee-jumpers-party-rentals

Wild Birds Unlimited Franchisees Participate in Community Initiatives - and Get Major Business Boost

MORE STORIES LIKE THIS