Casual dining has had its share of challenges over the past several years, buffeted by consumers trading down for quicker and less expensive fast-casual competitors, or splurging on polished-casual restaurants. According to a recent article in Nation’s Restaurant News, the casual-dining segment experienced only a 2.7 percent average growth in annual sales.
But one brand in particular is far exceeding the industry average—Buffalo Wings & Rings. During the first half of 2016 alone, the 70-unit brand saw its average unit sales increase 2.9 percent, with year-to-date system sales up 11.4 percent.
“By offering a chef-inspired menu and elevated sports atmosphere, Buffalo Wings & Rings’ growth potential is unlimited,” said Nader Masadeh, Buffalo Wings & Rings’ CEO. “There isn’t another sports restaurant brand that comes close to matching our store experience, food quality and service. We’ve proven that our model works, and as our successful first half of the year shows, we’re going to continue to expand at impressive rates.”
At the center of Buffalo Wings & Rings’ continued growth is the brand’s commitment to providing an unparalleled club-level experience. Traditionally, sports-themed restaurants are known for raucous crowds, loud music and quick, but often low-quality, food options. But Buffalo Wings & Rings wasn’t afraid to break the mold. Unlike most sports bars, the brand aims to provide an experience that fans of all ages can enjoy.
“What’s unique about our premise is that we marry the sports experience with a higher level product than what our competitors are offering,” said Philip Schram, the chief development officer for Buffalo Wings & Rings. “You can easily find casual dining options, but if you want to see the game, have a great experience and enjoy exception food, there are no other restaurants dedicated to providing the opportunity we provide.”
Buffalo Wings & Rings touches on all aspects of what makes an ideal sports restaurant. While most competitors strive to provide the “fan zone” feel—an atmosphere complete with unruly fans—Buffalo Wings & Rings raises the bar on how to enjoy sporting events by filling a void in the industry. The brand does this by providing a chef-inspired menu, a respectable dining environment, wall-to-wall televisions, and, most importantly, a family-friendly atmosphere that compares to a “club level” feeling. That’s Buffalo Wings & Rings’ belief and philosophy, and it’s ultimately created an unforgettable experience that people return to time and time again.
Wings and Rings As other casual-dining restaurants falter, Buffalo Wings & Rings remains at the top thanks to its unique family-friendly restaurant experience. Casual dining has had its share of challenges over the past several years, buffeted by consumers trading down for quicker and less expensive fast-casual competitors, or splurging on polished-casual restaurants. According to a recent article in Nation’s Restaurant News, the casual-dining segment experienced only a 2.7 percent average growth in annual sales. But one brand in particular is far exceeding the industry average—Buffalo Wings & Rings. During the first half of 2016 alone, the 70-unit brand saw its average unit sales increase 2.9 percent, with year-to-date system sales up 11.4 percent. “By offering a chef-inspired menu and elevated sports atmosphere, Buffalo Wings & Rings’ growth potential is unlimited,” said Nader Masadeh, Buffalo Wings & Rings’ CEO. “There isn’t another sports restaurant brand that comes close to matching our store experience, food quality and service. We’ve proven that our model works, and as our successful first half of the year shows, we’re going to continue to expand at impressive rates.” At the center of Buffalo Wings & Rings’ continued growth is the brand’s commitment to providing an unparalleled club-level experience. Traditionally, sports-themed restaurants are known for raucous crowds, loud music and quick, but often low-quality, food options. But Buffalo Wings & Rings wasn’t afraid to break the mold. Unlike most sports bars, the brand aims to provide an experience that fans of all ages can enjoy. “What’s unique about our premise is that we marry the sports experience with a higher level product than what our competitors are offering,” said Philip Schram, the chief development officer for Buffalo Wings & Rings. “You can easily find casual dining options, but if you want to see the game, have a great experience and enjoy exception food, there are no other restaurants dedicated to providing the opportunity we provide.” Buffalo Wings & Rings touches on all aspects of what makes an ideal sports restaurant. While most competitors strive to provide the “fan zone” feel—an atmosphere complete with unruly fans—Buffalo Wings & Rings raises the bar on how to enjoy sporting events by filling a void in the industry. The brand does this by providing a chef-inspired menu, a respectable dining environment, wall-to-wall televisions, and, most importantly, a family-friendly atmosphere that compares to a “club level” feeling. That’s Buffalo Wings & Rings’ belief and philosophy, and it’s ultimately created an unforgettable experience that people return to time and time again. Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy. No related articles found
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