According to the National Restaurant Association, more than 48 million Americans ordered takeout or delivery food from a restaurant while watching the championship game last year. This fact has created a feeding frenzy in the restaurant world, spurring companies to find fresh, innovative ways to capture as much of the market as possible in 2015.

1.25 billion wings are expected to be consumed on Super Bowl Sunday, according to a National Chicken Council report released Friday, with most people buying wings from restaurants and bars. Buffalo Wings & Rings experienced an uptick in their carryout requests last year and have implemented a strategic game plan this year to exponentially increase it. “We are providing carryout guests everything they need for football’s biggest Sunday,” said Nader Masadeh, CEO of Buffalo Wings & Rings. “Each carryout order placed on February 1^st will receive a football party pack.” The football party pack includes a reusable bag, squares board, trivia game and an exclusive deal for a customer’s next visit. “Demand for wings remains very high with consumers because they’re customizable,” said Darren Tristano, executive vice president at Chicago-based research firm Technomic Inc.  “There’s a health halo around it, because it’s chicken. There are a lot of flavor profiles, and it’s a fun finger food.” Buffalo Wings & Rings has always been committed to giving customers the absolute finest wings. Over the years, the brand has pioneered and perfected the art of homemade sauces, customizable heat profiles and fresh wings. With 60 units across the globe, Buffalo Wings & Rings celebrates this success and works to further evolve to meet the needs of families and wing connoisseurs everywhere.