Wings and Rings

For many, saucy chicken wings paired with delicious appetizers and a cold brew is the perfect recipe for the ultimate Super Bowl viewing experience. For that reason, Cincinnati-based elevated sports restaurant franchise <a href="https://ownabuffalo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wings-rings-expects-sales-to-soar-during-super-bowl-2705419" target="_blank" rel="nofollow">Buffalo Wings &amp; Rings</a> is expecting their annual spike in sales as we head towards Super Bowl Sunday. With the addition online ordering this year and an engaging in-restaurant marketing campaign, the day of the big game is set to be one of the biggest night of the year for <a href="https://buffalowingsandrings.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wings-rings-expects-sales-to-soar-during-super-bowl-2705419" target="_blank" rel="nofollow">Buffalo Wings &amp; Rings</a> locations.“The playoffs are naturally a busy and profitable time for our stores because the food fare is perfect for sports fans to enjoy while watching good football,” said Buffalo Wings &amp; Rings Marketing Manager Linsey Case. “The time allows us to focus on our club level experience by offering several promotions and perks to our guests.”Each guest that places an online order of more than 40 wings receives an inflated tote bag to keep their wings warms on the way home. According to Case, this gesture reaffirms the VIP experience Buffalo Wings &amp; Rings promises its customers, offering high quality food complemented by excellent service.“On Super Bowl Sunday and the days leading up to it, we encourage our franchise owners to focus on our brand promise,” said Case. “We want our guests to feel like visiting their local Buffalo Wings &amp; Rings on Super Bowl Sunday offers them the best seat in the house for food and the big game.”To help beef up in-store sales and provide guests with a memorable Super Bowl experience, many Buffalo Wings &amp; Rings franchisees and corporate-owned location operators provide campaigns and specials tailored to their local market. For instance, Crestview Hills Buffalo Wings &amp; Rings General Manager William Stone founded “The Buffabowl” last year as a fun way to add another dimension to the Super Bowl viewing experience.Stone noticed that while carry-out orders skyrocketed on Super Bowl Sunday, less people were dining in at the restaurant because they were taking wings out to enjoy in their homes while cheering on the game with family and friends in their own living rooms.“We needed something to elevate the in-store experience on Super Bowl Sunday to get guests into our restaurant and let them enjoy a party in our dining room similar to one they’d throw at home,” said Stone. “The Buffabowl was born in 2017, and we essentially created the ultimate game day celebration by making sure no guest left empty handed, whether it be t-shirts, keychains or lanyards we gave out, as well as keeping them busy with rounds of bingo, raffles, and other activities to amp up the festivity of the game.”Stone said other activities included a DJ performance at halftime, a football toss competition and more. The Buffabowl was a success at the Crestview Hills restaurant, and the location saw a 20 percent increase of in-store sales from Super Bowl L to Super Bowl LI.All corporate-owned Buffalo Wings &amp; Rings locations have adopted The Buffabowl celebration for 2018 and this year will incorporate fundraising into the event by collecting donations for the brand’s charitable organization, the Buffalove Foundation.“We invite all of our franchise locations to participate in The Buffabowl and hope to get more units involved each year,” said Stone. “Our goal is to continue to grow the tradition to add to the brand’s in-store success on Super Bowl Sunday and provide guests with an annual plan to watch the big game at their local Buffalo Wings &amp; Rings.”

Buffalo Wings & Rings Expects Sales to Soar During Super Bowl

1851 Franchise

Elevated Sports Restaurant Brand Prepares for Heavy Online Ordering and In-Store Sales During the Biggest Football Game of the Year

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Wings and Rings Launches Operating Partner Program to Reward Top Performers and Build Future Franchise Owners

Wings and Rings Serves Up Game Day Deals for the 2026 NCAA Tournament

Wings and Rings Brings Back Sam Adams Beer Cheese for Big Game Flavor and a Free Wings Giveaway

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CINCINNATI&nbsp;—&nbsp;<a href="https://ownwingsandrings.com/">Wings and Rings</a>, the 85-unit, club-level sports restaurant and bar franchise, has launched its Operating Partner Program (OPP), a strategic initiative designed to reward top-performing general managers with a share of the bottom line while creating a clear pathway toward future franchise ownership.Built to mirror the benefits of ownership without requiring significant upfront capital, the program gives high-performing operators a “sweat equity equivalent,” allowing them to participate directly in the financial success of their restaurants while continuing to grow within the system.“It’s really an opportunity for our best managers to earn a share of the bottom line,” said&nbsp;<a href="https://www.linkedin.com/in/bob-bafundo-44908a3/">Bob Bafundo</a>, Chief Operating Officer. “In many ways, it mimics the franchisee ownership model. The better the restaurant performs, the more they benefit. It creates true alignment.”The Operating Partner Program is grounded in one of Wings and Rings’ core values: “stand together as family.”With many general managers having more than a decade of tenure, the program reflects a long-standing commitment to recognizing and investing in the people who have helped build the business.“This is essentially a way to reward our best operators with a bigger, better opportunity,” Bafundo said. “It’s about recognizing the people who have been driving this brand forward for years and giving them a chance to grow with us in a more meaningful way.”Beyond individual rewards, the program is designed to strengthen the system as a whole by retaining top talent and creating stability at the general manager level, a key driver of restaurant performance.“Research in this industry consistently shows that stability at the general manager level leads to stability among hourly employees,” Bafundo said. “And that stability ultimately drives guest satisfaction, sales and profitability.”Participants are expected to operate with an owner’s mindset, taking accountability for performance, building strong teams and serving as the face of the brand in their local communities. The program also acts as a stepping stone toward future franchise ownership, giving operators the experience and financial upside to grow within the system.To qualify, candidates must demonstrate at least two years of strong performance as a general manager, consistent operational excellence, a desire to grow with the brand and the ability to make an upfront investment, which varies by restaurant.The Operating Partner Program is currently rolling out internally, with many candidates expected to meet eligibility requirements by the end of the year.As Wings and Rings continues to expand, the OPP reinforces the brand’s commitment to developing talent from within, strengthening its culture and aligning incentives across the system.“This is about investing in our people for the long term,” Bafundo said. “When our operators win, our teams win, and ultimately, our guests do too.”ABOUT WINGS AND RINGSEstablished in 1984 in Cincinnati, Ohio, Wings and Rings is THE club-level sports restaurant and bar with Craveworthy Wings and Rings, My Place Service and a Club-Level Ambiance, all to encourage social connections. Whether it’s enjoying a bit of banter, catching up over the game, finding new craft beer favorites, or celebrating a big win, Wings and Rings is the place where everyone can kick back, enjoy life, and champion everyday moments. With 85 units across the globe, Wings and Rings is changing the sports restaurant category, making elevated food and beverage experiences accessible to all fans. For more information, please visit&nbsp;<a href="http://www.wingsandrings.com">www.WingsandRings.com</a> and&nbsp;<a href="http://www.ownwingsandrings.com">www.OwnWingsandRings.com</a>.

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The Cincinnati-based sports restaurant franchise created the program to give strong operators a larger share in store performance and a path to more ownership-style responsibility.

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CINCINNATI, Ohio —&nbsp;<a href="https://www.wingsandrings.com/">Wings and Rings</a>, the 85-unit, club-level sports restaurant and bar franchise, is turning up the heat for college basketball fans during the 2026 NCAA tournament with a limited-time game day deal made for sharing. Kicking off with the first round on March 19 and running throughout the championship on April 6, guests can&nbsp;<a href="https://www.wingsandrings.com/baskets">score a free basket</a> of Saratoga chips, fries or wedges with the purchase of 20 wings on NCAA tournament game days with code BASKETS.The tournament deals don’t stop there. Wings and Rings loyalty members will receive a new freebie loaded into their accounts during every round of the tournament, giving fans even more reasons to stay in the game. Guests can download the&nbsp;<a href="https://www.wingsandrings.com/baskets">Wings and Rings app</a> to start earning rewards and unlock exclusive offers.Throughout the tournament, guests can enjoy Wings and Rings’ signature wings paired with bold sauces and flavors, making it easy to build a shareable spread for friends and family. Plus, the&nbsp;<a href="https://www.wingsandrings.com/deals">Daily Value</a> lineup keeps the deals rolling all week long:&nbsp;<ul><li>Monday &amp; Friday: Kids Eat Free. Start the week with homework after school and end it cheering on the game.</li><li>Tuesday: 40% off wings (traditional or boneless), juicy and packed with bold flavor.</li><li>Wednesday: $8.49 three-piece tender baskets. Hand-breaded, generous servings at unbeatable value.</li><li>Weekday Lunch (11 a.m.–2 p.m.): Generous portions of wings, sandwiches, burgers, and salads that won’t break the bank.</li><li>Happy Hour (Mon–Fri, 3–6 p.m.): Afternoon deals on drinks and bites, ideal for unwinding with friends before tip-off.</li></ul>During the tournament, guests can indulge in Wings and Rings’ Crafted Classics limited-time menu, featuring the return of Sam Adams Beer Cheese across comfort-forward dishes made for game watching. Favorites include Sam’s Beer Cheese Loaded Fries or Chips, the Beer Cheese Chicken Sandwich, and Beer Cheese Jumbo Tenders, perfect for sharing.With wall-to-wall games, shareable eats, and can’t-miss tournament deals, Wings and Rings is the ultimate spot for fans to gather and celebrate every championship moment.To find a Wings and Rings near you, visit&nbsp;<a href="https://www.wingsandrings.com">https://www.wingsandrings.com</a>.&nbsp;ABOUT WINGS AND RINGS&nbsp;Established in 1984 in Cincinnati, Ohio, Wings and Rings is THE club-level sports restaurant and bar with Craveworthy Wings and Rings, My Place Service and a Club-Level Ambiance, all to encourage social connections. Whether it’s enjoying a bit of banter, catching up over the game, finding new craft beer favorites or celebrating a big win, Wings and Rings is the place where everyone can kick back, enjoy life and champion everyday moments. With 85 units across the globe, Wings and Rings is changing the sports restaurant category, making elevated food and beverage experiences accessible to all fans. For more information, please visit&nbsp;<a href="http://www.wingsandrings.com">www.WingsandRings.com</a> and&nbsp;<a href="http://www.ownwingsandrings.com">www.OwnWingsandRings.com</a>.&nbsp;

Score big with a free basket of fries, chips, or wedges when you grab 20 wings on NCAA tournament game days, giving your crew extra fuel for every buzzer-beater.

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Wings and Rings Launches All-New Daily Value Lineup Packed with Big Flavors and Big Savings

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Buffalo Wings & Rings Expects Sales to Soar During Super Bowl

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