Wings and Rings
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Buffalo Wings & Rings Franchise Celebrated for Unique Business Model
Restaurant chain continues to see success by embracing the best of both worlds.
Full Service Restaurant magazine recently called attention to one factor that separates Buffalo Wings & Rings from the competition: The brand's strategy of combining full-service dining with fast-casual convenience.
"It doesn't surprise me to see the shift [toward fast-casual]," Nader Masadeh, CEO of Buffalo Wings & Rings, told FSR. "For the casual-dining restaurants, it's pretty natural that you want to look at success, see what's going right for them, and try to copy what works."
As FSR detailed in its report, Buffalo Wings & Rings not only offers a family-friendly dining experience, but the speed and prices associated with quick-service kitchens.
"The space has been redesigned to appeal to [families]," Masadeh continued. "That typical wings audience [of males in their 20s], once they graduate from that sports bar scene and they're married and have kids, they still want that experience - but they want it with their family."
And by providing customers with a higher-end restaurant atmosphere while also ensuring food is served quickly and at a reasonable price, it's likely the brand will continue to thrive.
Click here to read more from the article.
Full Service Restaurant magazine recently called attention to one factor that separates Buffalo Wings & Rings from the competition: The brand's strategy of combining full-service dining with fast-casual convenience.
"It doesn't surprise me to see the shift [toward fast-casual]," Nader Masadeh, CEO of Buffalo Wings & Rings, told FSR. "For the casual-dining restaurants, it's pretty natural that you want to look at success, see what's going right for them, and try to copy what works."
As FSR detailed in its report, Buffalo Wings & Rings not only offers a family-friendly dining experience, but the speed and prices associated with quick-service kitchens.
"The space has been redesigned to appeal to [families]," Masadeh continued. "That typical wings audience [of males in their 20s], once they graduate from that sports bar scene and they're married and have kids, they still want that experience - but they want it with their family."
And by providing customers with a higher-end restaurant atmosphere while also ensuring food is served quickly and at a reasonable price, it's likely the brand will continue to thrive.
Click here to read more from the article.
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