There’s no doubt that Buffalo Wings & Rings is capitalizing on its strong business momentum. The brand, which boasts 70 units globally, has been entering new markets at impressive rates. And now, Buffalo Wings & Rings is officially developing its leading club-level restaurant franchise in two new territories: Liberty Township, Ohio and Wichita, Kansas.
“Our strategic approach to growth enables us to develop in communities that will fully support the Buffalo Wings & Rings brand, and Liberty Township and Wichita are both perfect fits,” said Philip Schram, chief development officer for Buffalo Wings & Rings. “Everything we do at Buffalo Wings & Rings is top quality, from our food and customer service to our site selection process and network of franchisees.”
Originally, Buffalo Wings & Rings planned to open restaurants in Liberty Township under corporate ownership because it’s close to the brand’s headquarters in Cincinnati. But when they were approached by franchisees who were already operating in the area, it made sense for them to acquire the development rights instead. That’s because the brand is first and foremost a franchise company with a commitment to best serve its team of passionate local business owners.
Buffalo Wings & Rings’ development agreement in Wichita, on the other hand, is entirely franchisee driven. Local business owners inked a deal to develop three locations in the area.
“Multi-unit operators have played a major role in Buffalo Wings & Rings’ success. They share our commitment to the brand, and continue to drive our expansion efforts forward,” said Schram. “When their passion is matched with the right community and real estate, they’re able to bring in the revenue that ultimately allows them to grow.”
Buffalo Wings & Rings’ expansion efforts aren’t random—they’re strategic. The brand typically grows its business out concentrically from one central location, enabling it to narrow in on a region that houses its core customers. Buffalo Wings & Rings then creates a network of franchisees and guests who ultimately drive the brand’s strong development momentum forward.
It’s evident that this strategic growth initiative works—Buffalo Wings & Rings’ year-to-date system sales are up 11.4 percent. And in the second quarter of the year alone, the brand successfully opened two new franchise units and signed five deals that will ultimately open up 10 locations for business.
“Buffalo Wings & Rings is off to an incredible start in the first half of 2016, and these new development agreements in Liberty Township and Wichita show that trend isn’t slowing down any time soon. We’re excited to increase our brand awareness and move into new markets across the county in the months and years to come,” Schram said.
Wings and Rings
SPONSORED
Multi-unit operators are successfully bringing the leading club-level sports restaurant franchise to new communities.
There’s no doubt that Buffalo Wings & Rings is capitalizing on its strong business momentum. The brand, which boasts 70 units globally, has been entering new markets at impressive rates. And now, Buffalo Wings & Rings is officially developing its leading club-level restaurant franchise in two new territories: Liberty Township, Ohio and Wichita, Kansas.
“Our strategic approach to growth enables us to develop in communities that will fully support the Buffalo Wings & Rings brand, and Liberty Township and Wichita are both perfect fits,” said Philip Schram, chief development officer for Buffalo Wings & Rings. “Everything we do at Buffalo Wings & Rings is top quality, from our food and customer service to our site selection process and network of franchisees.”
Originally, Buffalo Wings & Rings planned to open restaurants in Liberty Township under corporate ownership because it’s close to the brand’s headquarters in Cincinnati. But when they were approached by franchisees who were already operating in the area, it made sense for them to acquire the development rights instead. That’s because the brand is first and foremost a franchise company with a commitment to best serve its team of passionate local business owners.
Buffalo Wings & Rings’ development agreement in Wichita, on the other hand, is entirely franchisee driven. Local business owners inked a deal to develop three locations in the area.
“Multi-unit operators have played a major role in Buffalo Wings & Rings’ success. They share our commitment to the brand, and continue to drive our expansion efforts forward,” said Schram. “When their passion is matched with the right community and real estate, they’re able to bring in the revenue that ultimately allows them to grow.”
Buffalo Wings & Rings’ expansion efforts aren’t random—they’re strategic. The brand typically grows its business out concentrically from one central location, enabling it to narrow in on a region that houses its core customers. Buffalo Wings & Rings then creates a network of franchisees and guests who ultimately drive the brand’s strong development momentum forward.
It’s evident that this strategic growth initiative works—Buffalo Wings & Rings’ year-to-date system sales are up 11.4 percent. And in the second quarter of the year alone, the brand successfully opened two new franchise units and signed five deals that will ultimately open up 10 locations for business.
“Buffalo Wings & Rings is off to an incredible start in the first half of 2016, and these new development agreements in Liberty Township and Wichita show that trend isn’t slowing down any time soon. We’re excited to increase our brand awareness and move into new markets across the county in the months and years to come,” Schram said.
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
No related articles found
