Wings and Rings

Even before the&nbsp;McRib was introduced in 1981, Limited Time Offers have been a way operators boost traffic.

The purpose of an LTO is to offer something unique and give consumers something to talk about.&nbsp;

&ldquo;Simple is not a word I would use,&rdquo; said <a href="http://ownabuffalo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-times-buffalo-wings-rings-shares-tips-for-crafting-effective-ltos-7333" target="_blank" rel="nofollow" target="_blank">Buffalo Wings &amp; Rings</a> executive chef Elliot&nbsp;Jablonsky.&nbsp;The franchise brand&nbsp;features, obviously, chicken wings and onion rings as well as sandwiches, burgers, soups and wraps.&nbsp;

To create an ideal LTO, you must start the process by doing your research.

When Jablonsky comes across a good possibility from the &ldquo;mountain of samples&rdquo; in his office, he brings it to the <a href="http://buffalowingsandrings.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-times-buffalo-wings-rings-shares-tips-for-crafting-effective-ltos-7333" target="_blank" rel="nofollow" target="_blank">Buffalo Wings &amp; Rings</a> marketing team to see if it fits with the brand.

&ldquo;It has to pass three criteria for us: Is it profitable, is it brand appropriate and is it where we want to be on the trend curve,&rdquo; said Jablonsky, who is still fighting for wasabi.

Once it has been confirmed, it&rsquo;s a matter of testing the recipe.&nbsp;

&quot;For winning recipes, like the spring launch of three LTOs dubbed the Santa Fe Scuffle, the Royal Ruckus and Zing of the Ring, it was a mix of trendy ingredients and inspiration from Jablonsky&rsquo;s fine-dining past.&quot; 
 
&ldquo;The term I was raised with is crossover. If you give them something familiar they will tend to want to try them,&rdquo; said Jablonsky. &ldquo;Be approachable in the title, and be interesting in the details, that&rsquo;s what we&rsquo;re trying to do.&rdquo;

<a href="http://www.franchisetimes.com/November-December-2016/Crossover-is-watchword-when-planning-LTOs/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-times-buffalo-wings-rings-shares-tips-for-crafting-effective-ltos-7333" target="_blank" rel="nofollow" target="_blank">Click here to read the original article.</a>

Franchise Times: Buffalo Wings & Rings Shares Tips For Crafting Effective LTOs

1851 Franchise

Being approachable in the title and interesting in the details is the key to popular LTOs. 


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