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FSR Magazine: Buffalo Wings & Rings Improves Customer Loyalty Through Gamification
Buffalo Wings & Rings introduced a fantasy football package to entice customers
The Pokemon Go craze shed light onto the impact that America's obsession with games can have on the franchise business. Restaurant brands throughout the industry have been looking for ways to "gamify" their marketing to attract more customers, including rapidly growing elevated sports restaurant Buffalo Wings & Rings.
According to a recent article in FSR, restaurants are finding that gamification can help build stronger brand loyalty and provides rich customer data to better tailor future campaigns. Buffalo Wings & Rings jumped on the fantasy football wave as a way to attract those playing.
“We did try to do something ourselves,” Diane Matheson, Director of Marketing for Buffalo Wings & Rings, told FSR. “But at the end of our day, are we game development experts? That’s just not our forte. Our forte is great environment, great experience, great food. There’s no sense in us trying to reinvent fantasy football, but we can help enhance the experience.”
The Buffalo Wings & Rings fantasy football package includes draft sheets, boards, Wi-Fi, and a $25 gift certificate reward for league winners - but also includes "punishment cards" for fantasy football faux pas such as choosing a kicker in the first round, which could mean taking down some of Buffalo Wings & Rings' hottest wings.
The Pokemon Go craze shed light onto the impact that America's obsession with games can have on the franchise business. Restaurant brands throughout the industry have been looking for ways to "gamify" their marketing to attract more customers, including rapidly growing elevated sports restaurant Buffalo Wings & Rings.
According to a recent article in FSR, restaurants are finding that gamification can help build stronger brand loyalty and provides rich customer data to better tailor future campaigns. Buffalo Wings & Rings jumped on the fantasy football wave as a way to attract those playing.
“We did try to do something ourselves,” Diane Matheson, Director of Marketing for Buffalo Wings & Rings, told FSR. “But at the end of our day, are we game development experts? That’s just not our forte. Our forte is great environment, great experience, great food. There’s no sense in us trying to reinvent fantasy football, but we can help enhance the experience.”
The Buffalo Wings & Rings fantasy football package includes draft sheets, boards, Wi-Fi, and a $25 gift certificate reward for league winners - but also includes "punishment cards" for fantasy football faux pas such as choosing a kicker in the first round, which could mean taking down some of Buffalo Wings & Rings' hottest wings.
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About the Author
Brian Jaeger
FollowBrian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications. He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.
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