Wings and Rings

The Pokemon Go craze shed light onto the impact that America&#39;s obsession with games can have on the franchise business. Restaurant brands throughout the industry have been looking for ways to &quot;gamify&quot; their marketing to attract more customers, including rapidly growing elevated sports restaurant <a href="http://ownabuffalo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fsr-magazine-buffalo-wings-rings-improves-customer-loyalty-through-gamification-7889" target="_blank" rel="nofollow">Buffalo Wings &amp; Rings</a>.

According to a recent article in FSR, restaurants are finding that gamification can help build stronger brand loyalty and provides rich customer data to better tailor future campaigns. <a href="http://buffalowingsandrings.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fsr-magazine-buffalo-wings-rings-improves-customer-loyalty-through-gamification-7889" target="_blank" rel="nofollow">Buffalo Wings &amp; Rings</a> jumped on the fantasy football wave as a way to attract those playing.

&ldquo;We did try to do something ourselves,&rdquo; Diane Matheson, Director of Marketing for Buffalo Wings &amp; Rings, told FSR. &ldquo;But at the end of our day, are we game development experts? That&rsquo;s just not our forte. Our forte is great environment, great experience, great food. There&rsquo;s no sense in us trying to reinvent fantasy football, but we can help enhance the experience.&rdquo;&nbsp;

The Buffalo Wings &amp; Rings fantasy football package includes draft sheets, boards, Wi-Fi, and a $25 gift certificate reward for league winners - but also includes &quot;punishment cards&quot; for fantasy football faux pas such as choosing a kicker in the first round, which could mean taking down some of Buffalo Wings &amp; Rings&#39; hottest wings.

<a href="https://www.fsrmagazine.com/restaurant-experience/restaurants-improve-loyalty-through-gamification?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fsr-magazine-buffalo-wings-rings-improves-customer-loyalty-through-gamification-7889" target="_blank" rel="nofollow">Click here to read the original article.</a>

FSR Magazine: Buffalo Wings & Rings Improves Customer Loyalty Through Gamification

1851 Franchise

Buffalo Wings & Rings introduced a fantasy football package to entice customers

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Wings and Rings Launches Operating Partner Program to Reward Top Performers and Build Future Franchise Owners

Wings and Rings Serves Up Game Day Deals for the 2026 NCAA Tournament

Wings and Rings Brings Back Sam Adams Beer Cheese for Big Game Flavor and a Free Wings Giveaway

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CINCINNATI&nbsp;—&nbsp;<a href="https://ownwingsandrings.com/">Wings and Rings</a>, the 85-unit, club-level sports restaurant and bar franchise, has launched its Operating Partner Program (OPP), a strategic initiative designed to reward top-performing general managers with a share of the bottom line while creating a clear pathway toward future franchise ownership.Built to mirror the benefits of ownership without requiring significant upfront capital, the program gives high-performing operators a “sweat equity equivalent,” allowing them to participate directly in the financial success of their restaurants while continuing to grow within the system.“It’s really an opportunity for our best managers to earn a share of the bottom line,” said&nbsp;<a href="https://www.linkedin.com/in/bob-bafundo-44908a3/">Bob Bafundo</a>, Chief Operating Officer. “In many ways, it mimics the franchisee ownership model. The better the restaurant performs, the more they benefit. It creates true alignment.”The Operating Partner Program is grounded in one of Wings and Rings’ core values: “stand together as family.”With many general managers having more than a decade of tenure, the program reflects a long-standing commitment to recognizing and investing in the people who have helped build the business.“This is essentially a way to reward our best operators with a bigger, better opportunity,” Bafundo said. “It’s about recognizing the people who have been driving this brand forward for years and giving them a chance to grow with us in a more meaningful way.”Beyond individual rewards, the program is designed to strengthen the system as a whole by retaining top talent and creating stability at the general manager level, a key driver of restaurant performance.“Research in this industry consistently shows that stability at the general manager level leads to stability among hourly employees,” Bafundo said. “And that stability ultimately drives guest satisfaction, sales and profitability.”Participants are expected to operate with an owner’s mindset, taking accountability for performance, building strong teams and serving as the face of the brand in their local communities. The program also acts as a stepping stone toward future franchise ownership, giving operators the experience and financial upside to grow within the system.To qualify, candidates must demonstrate at least two years of strong performance as a general manager, consistent operational excellence, a desire to grow with the brand and the ability to make an upfront investment, which varies by restaurant.The Operating Partner Program is currently rolling out internally, with many candidates expected to meet eligibility requirements by the end of the year.As Wings and Rings continues to expand, the OPP reinforces the brand’s commitment to developing talent from within, strengthening its culture and aligning incentives across the system.“This is about investing in our people for the long term,” Bafundo said. “When our operators win, our teams win, and ultimately, our guests do too.”ABOUT WINGS AND RINGSEstablished in 1984 in Cincinnati, Ohio, Wings and Rings is THE club-level sports restaurant and bar with Craveworthy Wings and Rings, My Place Service and a Club-Level Ambiance, all to encourage social connections. Whether it’s enjoying a bit of banter, catching up over the game, finding new craft beer favorites, or celebrating a big win, Wings and Rings is the place where everyone can kick back, enjoy life, and champion everyday moments. With 85 units across the globe, Wings and Rings is changing the sports restaurant category, making elevated food and beverage experiences accessible to all fans. For more information, please visit&nbsp;<a href="http://www.wingsandrings.com">www.WingsandRings.com</a> and&nbsp;<a href="http://www.ownwingsandrings.com">www.OwnWingsandRings.com</a>.

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The Cincinnati-based sports restaurant franchise created the program to give strong operators a larger share in store performance and a path to more ownership-style responsibility.

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CINCINNATI, Ohio —&nbsp;<a href="https://www.wingsandrings.com/">Wings and Rings</a>, the 85-unit, club-level sports restaurant and bar franchise, is turning up the heat for college basketball fans during the 2026 NCAA tournament with a limited-time game day deal made for sharing. Kicking off with the first round on March 19 and running throughout the championship on April 6, guests can&nbsp;<a href="https://www.wingsandrings.com/baskets">score a free basket</a> of Saratoga chips, fries or wedges with the purchase of 20 wings on NCAA tournament game days with code BASKETS.The tournament deals don’t stop there. Wings and Rings loyalty members will receive a new freebie loaded into their accounts during every round of the tournament, giving fans even more reasons to stay in the game. Guests can download the&nbsp;<a href="https://www.wingsandrings.com/baskets">Wings and Rings app</a> to start earning rewards and unlock exclusive offers.Throughout the tournament, guests can enjoy Wings and Rings’ signature wings paired with bold sauces and flavors, making it easy to build a shareable spread for friends and family. Plus, the&nbsp;<a href="https://www.wingsandrings.com/deals">Daily Value</a> lineup keeps the deals rolling all week long:&nbsp;<ul><li>Monday &amp; Friday: Kids Eat Free. Start the week with homework after school and end it cheering on the game.</li><li>Tuesday: 40% off wings (traditional or boneless), juicy and packed with bold flavor.</li><li>Wednesday: $8.49 three-piece tender baskets. Hand-breaded, generous servings at unbeatable value.</li><li>Weekday Lunch (11 a.m.–2 p.m.): Generous portions of wings, sandwiches, burgers, and salads that won’t break the bank.</li><li>Happy Hour (Mon–Fri, 3–6 p.m.): Afternoon deals on drinks and bites, ideal for unwinding with friends before tip-off.</li></ul>During the tournament, guests can indulge in Wings and Rings’ Crafted Classics limited-time menu, featuring the return of Sam Adams Beer Cheese across comfort-forward dishes made for game watching. Favorites include Sam’s Beer Cheese Loaded Fries or Chips, the Beer Cheese Chicken Sandwich, and Beer Cheese Jumbo Tenders, perfect for sharing.With wall-to-wall games, shareable eats, and can’t-miss tournament deals, Wings and Rings is the ultimate spot for fans to gather and celebrate every championship moment.To find a Wings and Rings near you, visit&nbsp;<a href="https://www.wingsandrings.com">https://www.wingsandrings.com</a>.&nbsp;ABOUT WINGS AND RINGS&nbsp;Established in 1984 in Cincinnati, Ohio, Wings and Rings is THE club-level sports restaurant and bar with Craveworthy Wings and Rings, My Place Service and a Club-Level Ambiance, all to encourage social connections. Whether it’s enjoying a bit of banter, catching up over the game, finding new craft beer favorites or celebrating a big win, Wings and Rings is the place where everyone can kick back, enjoy life and champion everyday moments. With 85 units across the globe, Wings and Rings is changing the sports restaurant category, making elevated food and beverage experiences accessible to all fans. For more information, please visit&nbsp;<a href="http://www.wingsandrings.com">www.WingsandRings.com</a> and&nbsp;<a href="http://www.ownwingsandrings.com">www.OwnWingsandRings.com</a>.&nbsp;

Score big with a free basket of fries, chips, or wedges when you grab 20 wings on NCAA tournament game days, giving your crew extra fuel for every buzzer-beater.

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Wings and Rings Launches All-New Daily Value Lineup Packed with Big Flavors and Big Savings

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wings-and-rings-brings-back-sam-adams-beer-cheese-for-big-game-flavor-and-a-free-wings-giveaway

FSR Magazine: Buffalo Wings & Rings Improves Customer Loyalty Through Gamification

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