Wings and Rings

The Pokemon Go craze shed light onto the impact that America&#39;s obsession with games can have on the franchise business. Restaurant brands throughout the industry have been looking for ways to &quot;gamify&quot; their marketing to attract more customers, including rapidly growing elevated sports restaurant <a href="http://ownabuffalo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fsr-magazine-buffalo-wings-rings-improves-customer-loyalty-through-gamification-7889" target="_blank" rel="nofollow">Buffalo Wings &amp; Rings</a>.

According to a recent article in FSR, restaurants are finding that gamification can help build stronger brand loyalty and provides rich customer data to better tailor future campaigns. <a href="http://buffalowingsandrings.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fsr-magazine-buffalo-wings-rings-improves-customer-loyalty-through-gamification-7889" target="_blank" rel="nofollow">Buffalo Wings &amp; Rings</a> jumped on the fantasy football wave as a way to attract those playing.

&ldquo;We did try to do something ourselves,&rdquo; Diane Matheson, Director of Marketing for Buffalo Wings &amp; Rings, told FSR. &ldquo;But at the end of our day, are we game development experts? That&rsquo;s just not our forte. Our forte is great environment, great experience, great food. There&rsquo;s no sense in us trying to reinvent fantasy football, but we can help enhance the experience.&rdquo;&nbsp;

The Buffalo Wings &amp; Rings fantasy football package includes draft sheets, boards, Wi-Fi, and a $25 gift certificate reward for league winners - but also includes &quot;punishment cards&quot; for fantasy football faux pas such as choosing a kicker in the first round, which could mean taking down some of Buffalo Wings &amp; Rings&#39; hottest wings.

<a href="https://www.fsrmagazine.com/restaurant-experience/restaurants-improve-loyalty-through-gamification?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fsr-magazine-buffalo-wings-rings-improves-customer-loyalty-through-gamification-7889" target="_blank" rel="nofollow">Click here to read the original article.</a>

FSR Magazine: Buffalo Wings & Rings Improves Customer Loyalty Through Gamification

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Buffalo Wings & Rings introduced a fantasy football package to entice customers

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FSR Magazine: Buffalo Wings & Rings Improves Customer Loyalty Through Gamification

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