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Buffalo Wings & Rings launched its refreshed menu, furthering the company’s chef-inspired commitment to quality, at all of the brand's U.S. locations on April 16.

FSR Magazine reported that the new menu was developed through the application of consumer data and analytics paired with significant research. The menu was thoroughly tested within the restaurant before finalization and features a new design, vibrant food photography, more customer-friendly navigation and a focus on the brand’s fresh, quality ingredients. 

“All of our decisions are made with the guest in mind and our latest menu is an example of that focus,” said Diane Matheson, Vice President of Marketing for Buffalo Wings & Rings.

Read the article here.

Buffalo Wings & Rings launched its refreshed menu, furthering the company’s chef-inspired commitment to quality, at all of the brand's U.S. locations on April 16.

FSR Magazine reported that the new menu was developed through the application of consumer data and analytics paired with significant research. The menu was thoroughly tested within the restaurant before finalization and features a new design, vibrant food photography, more customer-friendly navigation and a focus on the brand’s fresh, quality ingredients. 

“All of our decisions are made with the guest in mind and our latest menu is an example of that focus,” said Diane Matheson, Vice President of Marketing for Buffalo Wings & Rings.

Read the article here.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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