Buffalo Wings & Rings is bringing a whole new meaning to the act of chipping in with its newest limited time offer promotion, “Chip In for the Cause.”

The restaurant franchise will donate $1 to breast cancer awareness and research for every order placed for its new pink tortilla chips and signature pink cocktail, the Blushing Buffalo, beginning September 26 through November 13.

“We’ve done it at the unit level for a number of years,” CEO Nader Masadeh says. “And it’s different promotions at different locations. This year, since this is a critical issue for our chain, we decided to do a more global approach with all of the units doing one promotion.”

R&D Chef Elliot Jablonsky says Masadeh promotes a culture that believes in giving back. And now that the corporate tools are in place, it was simply about executing a widespread plan—the first for Buffalo Wings & Rings of this scope.

“Nader is a very charitable guy and he breeds the importance of charity work,” Jablonsky says. “Charity work, charity donation, charity everything. As many layers as we can do for others, Nader is about doing more. He not only encourages and stresses it, but he actually almost requires it.”

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