Wings and Rings
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FSR.com: Buffalo Wings & Rings Donates to Breast Cancer Awareness and Research
The restaurant franchise is donating to breast cancer awareness and research with its limited time offer promotion, “Chip In for the Cause.”
Buffalo Wings & Rings is bringing a whole new meaning to the act of chipping in with its newest limited time offer promotion, “Chip In for the Cause.”
The restaurant franchise will donate $1 to breast cancer awareness and research for every order placed for its new pink tortilla chips and signature pink cocktail, the Blushing Buffalo, beginning September 26 through November 13.
“We’ve done it at the unit level for a number of years,” CEO Nader Masadeh says. “And it’s different promotions at different locations. This year, since this is a critical issue for our chain, we decided to do a more global approach with all of the units doing one promotion.”
R&D Chef Elliot Jablonsky says Masadeh promotes a culture that believes in giving back. And now that the corporate tools are in place, it was simply about executing a widespread plan—the first for Buffalo Wings & Rings of this scope.
“Nader is a very charitable guy and he breeds the importance of charity work,” Jablonsky says. “Charity work, charity donation, charity everything. As many layers as we can do for others, Nader is about doing more. He not only encourages and stresses it, but he actually almost requires it.”
Click here to see the full article.
Buffalo Wings & Rings is bringing a whole new meaning to the act of chipping in with its newest limited time offer promotion, “Chip In for the Cause.”
The restaurant franchise will donate $1 to breast cancer awareness and research for every order placed for its new pink tortilla chips and signature pink cocktail, the Blushing Buffalo, beginning September 26 through November 13.
“We’ve done it at the unit level for a number of years,” CEO Nader Masadeh says. “And it’s different promotions at different locations. This year, since this is a critical issue for our chain, we decided to do a more global approach with all of the units doing one promotion.”
R&D Chef Elliot Jablonsky says Masadeh promotes a culture that believes in giving back. And now that the corporate tools are in place, it was simply about executing a widespread plan—the first for Buffalo Wings & Rings of this scope.
“Nader is a very charitable guy and he breeds the importance of charity work,” Jablonsky says. “Charity work, charity donation, charity everything. As many layers as we can do for others, Nader is about doing more. He not only encourages and stresses it, but he actually almost requires it.”
Click here to see the full article.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
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