Wings and Rings

<a href="http://ownabuffalo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-buffalo-wings-rings-is-owning-ohio-and-beyond-1747" target="_blank" rel="nofollow" target="_blank">Buffalo Wings &amp; Rings</a> was born and bred in Cincinnati, so it only makes sense for Cincy to be the fast-growing brand&#8217;s launch pad for future expansion. &#8220;The Cincinnati area is our No. 1 priority,&#8221; said Philip Schram, chief development officer at Buffalo Wings &amp; Rings. &#8220;We want to make sure the brand grows in a concentrated manner, and Cincinnati acts as a tri-state area for Ohio, Kentucky and Indiana.&#8221; This allows Buffalo Wings &amp; Rings to build strong brand recognition not just in Ohio, but in cities like Indianapolis, Lexington, Louisville and more. This is important to Schram and his team, as they know brand awareness breeds consumer interest. The more locations there are in a specific area, the more customers will view Buffalo Wings &amp; Rings as an established option that&#8217;s easy to reach both where they live and when they&#8217;re traveling. Additionally, having multiple units in a specific area makes for more streamlined marketing, helping advertising dollars stretch further while also targeting a more complete swath of the buying public. While Cincinnati is a priority, Buffalo Wings &amp; Rings&#8217; focus on concentrated growth is part of its national strategy, as well. &#8220;Our strategy for growth is to increase density wherever we are located,&#8221; Schram said. &#8220;If we are in states where we don&#8217;t have a presence, we ask the franchisee to do a multi-unit deal. We wouldn&#8217;t do a single unit in an area where we aren&#8217;t able to create a concentration of restaurants. It creates a challenge for franchisees who have to overcome a lack of brand awareness.&#8221; In this way, the brand&#8217;s strategy is designed to position franchisees for the greatest success in their territory. Of course, sticking to a strategy sometimes means passing up opportunities if they don&#8217;t represent long-term profitability for franchisees and the brand. &#8220;The difference between a great brand and an average one is the ability to say no,&#8221; Schram said. &#8220;Every location we open, we want to make sure we&#8217;re doing everything we can to set it up for success now and in the future.&#8221; The brand is putting this strategy into action beyond Ohio&#8217;s borders, also concentrating on Texas, Nebraska and both North and South Dakota. Add in locations in Florida and Chicago, and it&#8217;s clear Buffalo Wings &amp; Rings&#8217; domination of The Buckeye State is just the beginning.

1851 Franchise

The sports restaurant franchise is focused on concentrated growth.

This brand page has been paid for by WINGS AND RINGS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

How Buffalo Wings & Rings is Owning Ohio and Beyond

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Wings and Rings Announces Exciting Holiday Promotions for November and December

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Wings and Rings Climbs to No. 265 on Franchise Times Top 400 List

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Columbus Telegram: Sports restaurant looking to add Columbus franchise location

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Wings and Rings Fall Menu - 1851 Franchise

Wings and Rings Launches Two New Fall Inspired Sauce Flavors, Alongside Chorizo Loaded Fries and Nachos, and a Fall Cocktail

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Wings and Rings Celebrates 40 Years of Wings and Growth: Thriving Q3 Highlights Customer Engagement, Menu Innovations, and Exciting Future Plans

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Franchise Incentive: Wings and Rings Launches Franchise Expansion Plan

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Buffalo Wings & Rings Takes Marketing Beyond Its Four Walls to Promote its Pickup and Delivery Options

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How Buffalo Wings & Rings is Owning Ohio and Beyond

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