Wings and Rings

We live in a generation that's hungry for all things fresh and new, from their entertainment to their technology, but also literally hungry for a variety of new food choices The limited time offer has always been a staple of the restaurant scene, but now more than ever it's important to stand out from the pack. As Restaurant Hospitality recently reported, these days LTO's can allow brands to test new ideas, increase brand awareness, and build buzz - and many times these LTO's will land as staples of the regular menu. &#8220;We use LTOs as a way to experiment with new menu items without making a full commitment,&#8221; Diane Matheson, director of marketing at <a href="http://ownabuffalo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-hospitality-buffalo-wings-rings-shares-recipe-for-success-when-creating-memorable-ltos-3980" target="_blank" rel="nofollow" target="_blank">Buffalo Wings &amp; Rings</a>, told Restaurant Hospitality. &#8220;If an item is successful, it may replace a slower moving item on the menu. For example, our popular Potato Pile-On replaced the Potato Skins.&#8221; When creating an LTO and taking it to market, Matheson added that creating awareness is important. &#8220;We use a variety of digital tools to spread the word,&#8221; Matheson told Restaurant Hospitality. &#8220;Sharing crave-worthy photography and offers via social to in-store POS to traditional forms of media that reach our consumers when they&#8217;re hungry.&#8221; To read the original article, <a href="http://restaurant-hospitality.com/marketing/6-secrets-successful-ltos?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-hospitality-buffalo-wings-rings-shares-recipe-for-success-when-creating-memorable-ltos-3980" target="_blank" rel="nofollow" target="_blank">click here.</a>

1851 Franchise

Experimentation is key when it comes to creating an LTO that people will crave. 

This brand page has been paid for by WINGS AND RINGS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Restaurant Hospitality: Buffalo Wings & Rings Shares Recipe for Success When Creating Memorable LTOs

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Six Months After Undercover Boss Aired, Buffalo Wings & Rings Continues to See Positive Impact

Wings & Rings Waives Initial Franchise Fee of $40,000 and Eliminates Royalties for the First Six Months

Wings and Rings Extends Franchise Development Incentive Through 2022

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Wings and Rings Announces Exciting Holiday Promotions for November and December

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Wings and Rings Climbs to No. 265 on Franchise Times Top 400 List

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Columbus Telegram: Sports restaurant looking to add Columbus franchise location

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Wings and Rings Fall Menu - 1851 Franchise

Wings and Rings Launches Two New Fall Inspired Sauce Flavors, Alongside Chorizo Loaded Fries and Nachos, and a Fall Cocktail

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Wings and Rings Celebrates 40 Years of Wings and Growth: Thriving Q3 Highlights Customer Engagement, Menu Innovations, and Exciting Future Plans

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Franchise Incentive: Wings and Rings Launches Franchise Expansion Plan

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Buffalo Wings & Rings Takes Marketing Beyond Its Four Walls to Promote its Pickup and Delivery Options

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Restaurant Hospitality: Buffalo Wings & Rings Shares Recipe for Success When Creating Memorable LTOs

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