Wings and Rings
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To Continue Their Texas Sprawl, Buffalo Wings & Rings Targets Houston
Texas' most populous city has the potential to host anywhere from 30 to 40 new Buffalo Wings & Rings locations.
Everything is bigger in Texas, including Buffalo Wings & Rings’ footprint. With 11 locations currently in operation and more on the verge of opening in the coming months, it’s clear that the rapidly-growing sports restaurant franchise has found their niche in the Lone Star State. Now, the brand is gearing up for a rapid expansion throughout Houston’s sprawling metropolis.
According to Philip Schram, the chief development officer for Buffalo Wings & Rings, the city’s numbers alone make it the next logical step in brand development—Houston is home to more than six million people, and it has the potential to host anywhere from 30 to 40 new Buffalo Wings & Rings locations.
“Nearly one-third of our brand’s locations are in Texas, and that’s no accident. We’ve been in Texas since 2007, and we’ve established a lot of credibility throughout the entire state,” said Schram. “Houston’s sheer size makes it a great move for the brand, and as one of the most populous cities in the country, it’s brimming with opportunity.”
Buffalo Wings & Rings’ footprint in Houston is still in the preliminary stages, but Schram expects that the upcoming Franchise Expo South this month will help raise awareness to potential business owners about their expansion plans. Last year, the brand granted a franchise to a family in Dallas, and Schram is hoping for similar success this year. To learn more about franchising opportunities with Buffalo Wings & Rings, visit them at the Franchise Expo South in Houston from February 11 through 13.
“We’re excited to have another opportunity to make our presence known at the upcoming Expo South in Houston. People from all over Texas who are familiar with our name will be present, and we’re looking forward to expanding our growing network,” Schram said. “Whether you’re new to Buffalo Wings & Rings, or a seasoned franchisee, people will walk away feeling good about their investment. We have a distinct culture, brand consistency and a sense of unity that franchisees can get behind.”
Schram pointed out that because Houston’s culture is rooted in strong Texan family values, the brand will be an attractive option for potential restaurant owners and consumers alike.
“Our concept is one that travels very well, no matter where you go. But in particular, residents in Texas, and especially Houston, like going out and enjoying a great meal in a great restaurant that places importance on high-quality food in a respectable environment. This city embodies everything that’s great about Texan culture,” Schram said.
As Buffalo Wings & Rings begins its search to find franchisees to help carry the brand in this new market, Schram hopes to utilize the power of multi-unit owners. With large cities like Houston, Schram explained that to truly make an impact, it’s important to focus on developing highly-concentrated areas. By targeting multi-unit franchisees—those owners with a greater wingspan— it’ll be easier for the brand to create a bigger web of locations.
“Houston is a sprawling city. To be successful here, we want to make sure that all of our locations are within five to 10 miles of each other. That way, people who are constantly traveling throughout any given area will find repeat availability,” Schram said. “It’s all about utilizing visibility as a means to create a constant reminder to potential customers that your brand is here and available.”
Everything is bigger in Texas, including Buffalo Wings & Rings’ footprint. With 11 locations currently in operation and more on the verge of opening in the coming months, it’s clear that the rapidly-growing sports restaurant franchise has found their niche in the Lone Star State. Now, the brand is gearing up for a rapid expansion throughout Houston’s sprawling metropolis.
According to Philip Schram, the chief development officer for Buffalo Wings & Rings, the city’s numbers alone make it the next logical step in brand development—Houston is home to more than six million people, and it has the potential to host anywhere from 30 to 40 new Buffalo Wings & Rings locations.
“Nearly one-third of our brand’s locations are in Texas, and that’s no accident. We’ve been in Texas since 2007, and we’ve established a lot of credibility throughout the entire state,” said Schram. “Houston’s sheer size makes it a great move for the brand, and as one of the most populous cities in the country, it’s brimming with opportunity.”
Buffalo Wings & Rings’ footprint in Houston is still in the preliminary stages, but Schram expects that the upcoming Franchise Expo South this month will help raise awareness to potential business owners about their expansion plans. Last year, the brand granted a franchise to a family in Dallas, and Schram is hoping for similar success this year. To learn more about franchising opportunities with Buffalo Wings & Rings, visit them at the Franchise Expo South in Houston from February 11 through 13.
“We’re excited to have another opportunity to make our presence known at the upcoming Expo South in Houston. People from all over Texas who are familiar with our name will be present, and we’re looking forward to expanding our growing network,” Schram said. “Whether you’re new to Buffalo Wings & Rings, or a seasoned franchisee, people will walk away feeling good about their investment. We have a distinct culture, brand consistency and a sense of unity that franchisees can get behind.”
Schram pointed out that because Houston’s culture is rooted in strong Texan family values, the brand will be an attractive option for potential restaurant owners and consumers alike.
“Our concept is one that travels very well, no matter where you go. But in particular, residents in Texas, and especially Houston, like going out and enjoying a great meal in a great restaurant that places importance on high-quality food in a respectable environment. This city embodies everything that’s great about Texan culture,” Schram said.
As Buffalo Wings & Rings begins its search to find franchisees to help carry the brand in this new market, Schram hopes to utilize the power of multi-unit owners. With large cities like Houston, Schram explained that to truly make an impact, it’s important to focus on developing highly-concentrated areas. By targeting multi-unit franchisees—those owners with a greater wingspan— it’ll be easier for the brand to create a bigger web of locations.
“Houston is a sprawling city. To be successful here, we want to make sure that all of our locations are within five to 10 miles of each other. That way, people who are constantly traveling throughout any given area will find repeat availability,” Schram said. “It’s all about utilizing visibility as a means to create a constant reminder to potential customers that your brand is here and available.”
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