Wings and Rings

Does the old saying &#8220;go big or go home&#8221; apply to franchises? Opening a single unit is a big endeavor in itself, and sprouting up location after location may seem like a giant leap into the great unknown. But when it comes to <a href="http://ownabuffalo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-multiple-units-make-sense-for-franchisees-2115" target="_blank" rel="nofollow">Buffalo Wings &amp; Rings</a>, opening multiple units makes more sense and more money for franchisees. The sports restaurant chain is undoubtedly going big. Recently announcing major expansion plans, BW&amp;R is prepping for a full-fledged wing takeover. According to Nader Masadeh, Buffalo Wings &amp; Rings president and CEO, more and more single-unit franchisees are realizing the benefits of opening multiple units, and they&#8217;re hungry for success. &#8220;It becomes easier [to run a restaurant] as you grow,&#8221; Masadeh said. &#8220;You have the flexibility of interchanging employees. You can leverage some services you might be localizing, like payroll and accounting. You&#8217;re running a company at that point, not just a restaurant.&#8221; Michael Weyer, who waited about two years to open his second BW&amp;R location, has seen many benefits from running multiple units. &#8220;There are many advantages to operating multiple locations,&#8221; he said. &#8220;The primary advantage is now you have another store to compare results against. Having the ability to compare sales, labor costs, COGS and expenses is priceless.&#8221; With resources like a site selection database and a customized training model for multi-unit franchisees, many BW&amp;R operators are looking to acquire multiple links of the chain. According to Buffalo Wings &amp; Rings Chief Development Officer Philip Schram, the level of success that a single-unit BW&amp;R franchisee can enjoy is equal to that of multiple units of a smaller footprint franchise. &#8220;In general, casual dining provides a higher return than smaller units like sandwich shops or similar places,&#8221; Schram said. &#8220;Also, casual dining establishments are typically three or four times the size of a burger restaurant.&#8221; Running multiple units is a time- and cost-effective choice for both the franchise and franchisee, as well. A seasoned franchisee has already established a rapport with the franchise&#8217;s modus operandi and has cultivated a network of local resources. According to Masadeh, once a franchisee has fine-tuned the day-to-day operations of the initial unit, he or she can apply that structure throughout the chain. &#8220;If you have the right control in place, you become more of a leader as opposed to a manager. You lead the management staff and disseminate your vision,&#8221; he said. &#8220;Funding also becomes easier when you have an established business with proven success.&#8221; Arming franchisees with a toolbox for success, Buffalo Wings &amp; Rings has made franchise expansion more feasible&#8212;and lucrative&#8212;than ever.

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For franchises like Buffalo Wings & Rings, bigger is, indeed, better.

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Why Multiple Units Make Sense for Franchisees

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Wings and Rings Announces Exciting Holiday Promotions for November and December

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Wings and Rings Climbs to No. 265 on Franchise Times Top 400 List

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Wings and Rings Fall Menu - 1851 Franchise

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Wings and Rings Celebrates 40 Years of Wings and Growth: Thriving Q3 Highlights Customer Engagement, Menu Innovations, and Exciting Future Plans

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Franchise Incentive: Wings and Rings Launches Franchise Expansion Plan

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Why Multiple Units Make Sense for Franchisees

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