Wings & Rings, the Cincinnati-based, elevated sports restaurant and bar franchise with more than 85 units across the globe, is quickly becoming one of the restaurant industry’s most sought-after franchise opportunities. The brand signed new deals with both new and existing franchisees in Q2 thanks in large part to prioritizing a mission of franchisee success.
Along with the brand’s goal to change the sports restaurant category by bringing an elevated experience to guests, Wings & Rings put its franchisees first this year with a new point-of-sale system, a development incentive program that waives the initial $40,000 franchise fee and royalty fees for six months, and a new G4 restaurant design prototype featuring self-service technology.
Now, after welcoming new franchisees into its system and celebrating seasoned operators who are expanding with the brand, Wings & Rings is looking forward to continued growth in 2021.
“Our strong network of franchisees — both new and old — are our foundation for growth over the next few years,” said Thomas Flaherty, Chief Development Officer for the brand. “By continuously improving our franchisee support and by sticking to our core values of bringing a crafted, elevated and communal food experience to our guests, we will only continue to find success.”
As a brand that strives to evolve to meet the needs of its franchisees, Wings & Rings offers an exciting opportunity for entrepreneurs — especially those who already have experience in franchising and who recognize the growth potential of the decades-old brand. Wings & Rings recently welcomed several new franchisees into its system who have experience franchising with other, sometimes multiple, brands.
Earlier this year, the brand broke new ground by crossing the border and introducing its club-level experience to Mexico with Grupo Pera, an investment group and multi-brand franchisee that signed on to open 11 units for Wings & Rings throughout Tamaulipas, Nuevo León and Coahuila. Grupo Pera was founded in 1990 and their impressive portfolio includes real estate and gas station locations, as well as several other American franchise concepts in the restaurant sector.
The first restaurant is scheduled to open in 2021, with the remaining 10 units scheduled to open through 2027.
"We are very excited to introduce Wings & Rings to the people of Mexico," said Sebastian Peña, CEO of Grupo Pera. "To open 10-plus locations over 5–7 years is ambitious; however, we believe that our experience opening and operating numerous other top-tier global brands, such as KFC, Pizza Hut and IHOP, has provided a great foundation for growth with our new brand, Buffalo Wings & Rings.”
Wings & Rings’ distinct consumer offering is also appealing to existing franchise owners who want to scale to multi-unit ownership. The brand’s winning model, robust franchisee support infrastructure, low financing interest rates and expert leadership team are the main reasons why existing franchisees continue to invest in the brand.
According to multi-unit and multi-brand franchise owner Frances Zwick, the brand’s ability to support her specific needs was a major factor in her decision to invest. “I’ve been in the restaurant industry for about 15 years now,” said Zwick. “I was fortunate enough to be able to buy into an ownership group that I had worked with at LaRosa’s, and one of the primary owners also worked with Wings & Rings. We had a very specific site we were interested in filling next to the LaRosa’s, and we were looking for a complimentary brand that would fit there. I attended the Buffalo Wings & Rings discovery day and was blown away by their support of my ideas.”
After opening her first Wings & Rings location in Greendale, Indiana almost six years ago, Zwick has opened a second location in Greensburg, Indiana in 2018 and a third one in Union, Kentucky in 2020, thanks to the brand’s proven and scalable business model.
Along with the addition of new locations from existing franchisees, Wings & Rings also opened a location at TQL Stadium in Cincinnati, where the city’s soccer team, FC Cincinnati, plays.
At a time when the restaurant industry was dealt one of the toughest economic blows, Wings & Rings remained committed to its franchise owners and kept all of its locations open despite the COVID-19 pandemic, thanks to the leadership of its president and CEO Nader Masadeh. In May of this year, Masadeh won the Ohio Restaurant Association’s highest award, the Claude F. Morton Jr. Lifetime Achievement Award, for his ability to guide the brand’s corporate team and lay the foundation to continue growing and improving the brand.
“2020 wasn’t easy for any of us in the restaurant industry,” said Masadeh. “However, during COVID-19, we were able to execute a successful strategy in a difficult environment. We also remained committed to our franchisees and their success by increasing our level of support during a tumultuous year, and in return, we’re seeing many of our existing franchise owners continue to grow with the brand.”
Wings & Rings was proud to create solutions for its franchisees during the pandemic. Now, as the world starts to return back to normal for the rest of 2021 and beyond, the brand’s franchisees are seeing a return to pre-pandemic numbers, and the brand is preparing to offer new development ideas to franchisees in the near future.
Wings and Rings
SPONSORED
With a new point-of-sale system, a development incentive program and a revamped restaurant design, both new entrepreneurs and existing franchisees are looking to grow with the club-level experience brand.
Wings & Rings, the Cincinnati-based, elevated sports restaurant and bar franchise with more than 85 units across the globe, is quickly becoming one of the restaurant industry’s most sought-after franchise opportunities. The brand signed new deals with both new and existing franchisees in Q2 thanks in large part to prioritizing a mission of franchisee success.
Along with the brand’s goal to change the sports restaurant category by bringing an elevated experience to guests, Wings & Rings put its franchisees first this year with a new point-of-sale system, a development incentive program that waives the initial $40,000 franchise fee and royalty fees for six months, and a new G4 restaurant design prototype featuring self-service technology.
Now, after welcoming new franchisees into its system and celebrating seasoned operators who are expanding with the brand, Wings & Rings is looking forward to continued growth in 2021.
“Our strong network of franchisees — both new and old — are our foundation for growth over the next few years,” said Thomas Flaherty, Chief Development Officer for the brand. “By continuously improving our franchisee support and by sticking to our core values of bringing a crafted, elevated and communal food experience to our guests, we will only continue to find success.”
As a brand that strives to evolve to meet the needs of its franchisees, Wings & Rings offers an exciting opportunity for entrepreneurs — especially those who already have experience in franchising and who recognize the growth potential of the decades-old brand. Wings & Rings recently welcomed several new franchisees into its system who have experience franchising with other, sometimes multiple, brands.
Earlier this year, the brand broke new ground by crossing the border and introducing its club-level experience to Mexico with Grupo Pera, an investment group and multi-brand franchisee that signed on to open 11 units for Wings & Rings throughout Tamaulipas, Nuevo León and Coahuila. Grupo Pera was founded in 1990 and their impressive portfolio includes real estate and gas station locations, as well as several other American franchise concepts in the restaurant sector.
The first restaurant is scheduled to open in 2021, with the remaining 10 units scheduled to open through 2027.
"We are very excited to introduce Wings & Rings to the people of Mexico," said Sebastian Peña, CEO of Grupo Pera. "To open 10-plus locations over 5–7 years is ambitious; however, we believe that our experience opening and operating numerous other top-tier global brands, such as KFC, Pizza Hut and IHOP, has provided a great foundation for growth with our new brand, Buffalo Wings & Rings.”
Wings & Rings’ distinct consumer offering is also appealing to existing franchise owners who want to scale to multi-unit ownership. The brand’s winning model, robust franchisee support infrastructure, low financing interest rates and expert leadership team are the main reasons why existing franchisees continue to invest in the brand.
According to multi-unit and multi-brand franchise owner Frances Zwick, the brand’s ability to support her specific needs was a major factor in her decision to invest. “I’ve been in the restaurant industry for about 15 years now,” said Zwick. “I was fortunate enough to be able to buy into an ownership group that I had worked with at LaRosa’s, and one of the primary owners also worked with Wings & Rings. We had a very specific site we were interested in filling next to the LaRosa’s, and we were looking for a complimentary brand that would fit there. I attended the Buffalo Wings & Rings discovery day and was blown away by their support of my ideas.”
After opening her first Wings & Rings location in Greendale, Indiana almost six years ago, Zwick has opened a second location in Greensburg, Indiana in 2018 and a third one in Union, Kentucky in 2020, thanks to the brand’s proven and scalable business model.
Along with the addition of new locations from existing franchisees, Wings & Rings also opened a location at TQL Stadium in Cincinnati, where the city’s soccer team, FC Cincinnati, plays.
At a time when the restaurant industry was dealt one of the toughest economic blows, Wings & Rings remained committed to its franchise owners and kept all of its locations open despite the COVID-19 pandemic, thanks to the leadership of its president and CEO Nader Masadeh. In May of this year, Masadeh won the Ohio Restaurant Association’s highest award, the Claude F. Morton Jr. Lifetime Achievement Award, for his ability to guide the brand’s corporate team and lay the foundation to continue growing and improving the brand.
“2020 wasn’t easy for any of us in the restaurant industry,” said Masadeh. “However, during COVID-19, we were able to execute a successful strategy in a difficult environment. We also remained committed to our franchisees and their success by increasing our level of support during a tumultuous year, and in return, we’re seeing many of our existing franchise owners continue to grow with the brand.”
Wings & Rings was proud to create solutions for its franchisees during the pandemic. Now, as the world starts to return back to normal for the rest of 2021 and beyond, the brand’s franchisees are seeing a return to pre-pandemic numbers, and the brand is preparing to offer new development ideas to franchisees in the near future.
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