Franchise News
Wingstop Focused on Boosting Digital Efforts
Twenty-five percent of the brand’s revenue comes from digital, according to Wingstop CEO Charlie Morrison.
Wingstop gets 25 percent of its revenue from digital, and the brand plans to put a major focus on expanding its digital efforts, according to a CNBC report.
In a sit-down interview with CNBC, Wingstop CEO Charlie Morrison said the brand wants to incorporate natural voice recognition to help with ordering, among other digital solutions.
"What we see is the opportunity to digitize every transaction in Wingstop, no matter if you call, if you come in or you use our web applications," Morrison told Cramer. "We think we have that opportunity well into the future."
Read the full report at CNBC.
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