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Franchise Opportunity Deep Dive: A mobile pet care franchise offering mobile pet grooming, dog walking, and pet sitting, plus Bed & Biscuit overnight care and optional vet telehealth referrals.
Woofie’s is built for pet owners who want convenient, reliable care without the hassle of drop-offs, long waits, or inconsistent service. The brand’s mobile-first model pairs grooming vans with in-home and overnight care options, allowing franchisees to serve customers across a protected territory while building repeat business through multiple service lines.
Woofie’s was founded in 2004 in Ashburn, Virginia, by neighbors Amy Addington and Leslie Barron, who left corporate careers to meet local demand for higher-quality pet care services. The business grew from dog walking into pet sitting, then expanded into mobile grooming with the launch of its first mobile pet spa van. Woofie’s began franchising in 2018 through Woofie’s Pet Ventures, LLC, and later joined Authority Brands in 2022.
Mission: Woofie’s aims to deliver convenient, trusted pet care that gives pet parents peace of mind through personalized service.
Vision: Woofie’s seeks to expand its mobile and in-home service footprint so more communities can access professional pet care supported by consistent standards and a franchised operating system.
Woofie’s markets franchises across the United States (excluding Hawaii, Washington, and North and South Dakota) and promotes protected territories selected using demographic and market research. The brand provides a live territory map and encourages candidates to inquire about availability in their target area.
Initial Costs: The estimated initial investment required to begin operation of a Woofie's franchise ranges from $181,558 to $294,936. Item 7 of the 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Franchise Fee | $57,500 | $57,500 |
| Pre-Opening/Grand Opening Marketing | $7,500 | $7,500 |
| Safety Training Package | $1,285 | $1,285 |
| Owner Startup Kit Fee | $2,700 | $2,700 |
| Recruiting Expenses | $5,000 | $5,000 |
| Approved Mobile Unit Deposit | $18,000 | $65,000 |
| Approved Mobile Unit Financing Payments | $4,800 | $6,075 |
| Approved Mobile Unit Delivery Expenses | $1,500 | $4,000 |
| Mobile Unit Operating Expenses | $1,027 | $1,875 |
| Van Parking, Office Space, Office Equipment & Supplies | $4,625 | $30,950 |
| Computer System | $2,050 | $2,050 |
| Designated CRM | $960 | $2,500 |
| Phone Expense | $450 | $600 |
| Technology Fee (3 Months) | $375 | $375 |
| Internet Service | $300 | $500 |
| Business Licenses & Permits | $250 | $1,000 |
| Insurance Premiums | $1,850 | $2,750 |
| Membership/Association Dues | $400 | $600 |
| Initial Training Expenses | $4,920 | $14,760 |
| Third Party Training | $500 | $1,050 |
| Initial Inventory | $2,566 | $2,866 |
| Professional Fees | $3,000 | $4,000 |
| Additional Funds (3 Months) | $60,000 | $80,000 |
Initial Franchise Fee: According to Item 5 of the 2026 FDD, the base initial franchise fee is $57,500, which covers a territory of 50,000 to 75,000 households, as defined by the U.S. Census Bureau. Territories larger than 75,000 households incur an additional fee of $0.50 per extra household. This fee is payable upon signing the franchise agreement.
Ongoing Fees: According to Item 6 of the 2026 FDD, Woofie's franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty Fee | 6.5% of gross revenue/twice a month |
| Brand Fund Contribution | 2% of gross revenue/twice a month |
| Local Marketing | $28,000/year |
| Technology Fees | $125/month |
ROI Potential: According to Item 19 of the 2026 FDD, the 46 franchisees (representing 74 territories) operating for the entirety of FY 2025 reported the following gross revenue:
| Quartile | Average | Median | High | Low |
| Top 25% (12) | $820,038 | $432,037 | $3,391,260 | $308,008 |
| 2nd 25% (11) | $214,062 | $220,389 | $284,442 | $171,074 |
| 3rd 25% (11) | $135,289 | $142,821 | $155,554 | $101,254 |
| Bottom 25% (12) | $62,802 | $61,991 | $99,302 | $42,416 |
| Total (46) | $246,167 | $155,554 | $3,391,260 | $42,416 |
Woofie’s describes a pre-launch phase that includes access to its operations manual, online learning, and planning support tied to marketing and launch execution.
Ahead of opening, franchisees have designated onboarding business development support. This includes weekly calls to prepare for pre-training and in-person training. Owners receive introductions to recommended vendors, are provided with checklists and targeted completion dates for tasks, business plan, competitive action plan, pricing sheets and more.
The brand also promotes territory research designed to reduce drive time and improve service density in day-to-day operations.
Woofie’s positions “Woofie’s Academy” as a blend of virtual training, online coursework, in-person training, and mentorship. Woofie’s Academy places an emphasis on day-to-day operations, safety, grooming concepts, staff management, and customer service. The brand also notes that in-person training includes pet CPR and first-aid certification as well as Mobile Pet Spa van training.
The Woofie’s marketing team provides ongoing virtual training calls that run in parallel with Operations Pre-Training prior to In-Person Training Week. These sessions prepare franchise owners for launch by covering key foundational marketing topics, including an overview of the marketing ecosystem, website setup, local and grassroots marketing, event marketing, and email and social media strategies. Franchisees also participate in a 1:1 session focused on first-year marketing budget planning, helping establish a clear roadmap for their initial local marketing investment.
Woofie’s highlights operational support across marketing, PR, and grand opening planning, including pre-launch and post-launch support as the franchisee opens. This operational support is ongoing throughout a franchisee's life and adjusts based on their individual needs. The brand also notes guidance around staffing, hiring and retention, through its operations manual and training process.
Woofie’s technology includes a mobile app providing email, calls, texts, scheduling and GPS tracking to streamline customer communication and mobile service logistics. The brand also offers an optional loyalty program (“Woof Pack Loyalty Program”) to support retention and repeat purchases in mobile pet spa services.
Prior pet industry experience is not required. Woofie’s looks for owners with business acumen, management, and customer service experience who are comfortable with financial basics.
Woofie’s franchises are generally owner-led, with active involvement in day-to-day operations and team management. Because the operational structure can vary by market and service mix, candidates should confirm whether semi-absentee ownership is feasible based on their staffing plan, territory coverage, and the pace at which they plan to scale mobile grooming capacity.
Woofie’s may offer in-house financing to highly qualified candidates toward the franchise fee and will consult with owners to identify third-party financing for the remainder of the investment. The brand also promotes multiple fee-reduction programs (VetFran, diversity, and “local hero” discounts) that can lower up-front costs for qualified candidates.
“It’s a super fun, joyful job to have. It’s hard to even call it a job. Because if you’re a pet person, and that’s your clientele, and you’re dealing with other people who are pet people, it makes your job a lot of fun.”
- Tara Sobek, Franchisee — West Orlando, Florida
Pet services continue to see steady demand as Americans spend more on grooming, boarding, daycare and other recurring care for their animals. U.S. pet industry spending reached $158 billion in 2025, and current projections place 2026 spending at roughly $165 billion. The customer base also continues to grow, with about 95 million U.S. households now owning a pet. As more owners treat pets as part of the family and spend accordingly, service-based businesses across the category continue finding room to expand.
Woofie’s competes with mobile grooming brands like Aussie Pet Mobile, Zoomin Groomin, and Furry Land Mobile Pet Grooming, as well as pet care franchises such as Fetch! Pet Care and app-based platforms like Rover and Wag!.
Woofie’s stands out by offering a single, integrated brand that combines mobile grooming, dog walking, and pet sitting, including overnight care, allowing franchisees to cross-sell services and build repeat relationships rather than relying on one-off, transactional bookings.
Complete and submit the contact form on Woofie’s franchise website to get started.
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