Workout Anytime

A marker of success for a thriving franchise concept is growth from within, signifying proof of concept and validation of the brand. For <a href="http://workoutanytimefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=73-percent-of-workout-anytime-franchisees-own-more-than-one-location-2704979" target="_blank" rel="nofollow" target="_blank">Workout Anytime</a>, a fast-growing, 140-unit, 24-hour fitness brand, a whopping 73 percent of its franchise system owns more than one unit. With its sights set on national growth, <a href="https://workoutanytime.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=73-percent-of-workout-anytime-franchisees-own-more-than-one-location-2704979" target="_blank" rel="nofollow" target="_blank">Workout Anytime</a> has taken 2017 by storm, fueled by existing franchisees adding new territories to their portfolios and new franchisees joining the system.

So what is it about Workout Anytime business model that encourages multi-unit ownership? In a nutshell, its simplicity allows for ease of operations and scalability.

&ldquo;It&rsquo;s a pretty simple operation, with minimal staff and no inventory,&rdquo; said senior vice president of development Randy Trotter. &ldquo;Our model doesn&rsquo;t have juice bars, child care, pools, racquetball or other amenities that don&rsquo;t make the franchisee money and are difficult to manage. We have the best workout per square foot in the industry. Because of our convenient locations, a member could stop by for a quick workout or stay longer for group or one-on-one personal training.&rdquo;

This focus on simplicity, along with the brand&rsquo;s membership-based model that provides recurring revenue, has opened up the doors to growth as many franchisees find success with their first club and quickly see how easy it is to open another.

Steven Elliott, a Workout Anytime franchise owner with seven locations in Alabama and Tennessee, and an 8th set to open by the end of 2017, is just one example of a franchisee who has found success by scaling. A former physical therapist, Elliott found his path to multi-unit franchise ownership after researching fitness franchises and honing in on Workout Anytime.

&ldquo;Since I have experience as a physical therapist, I only looked into other gym franchises. The low startup fee, operating cost and ROI with Workout Anytime is what sold me,&rdquo; he added. &ldquo;As my locations continue to do well, I&rsquo;m going to keep growing. I want to open one every year.&rdquo;

Elliott also identifies the popularity of fitness concepts, the trend of healthy living continuing to rise and the emphasis on value when it comes to gym memberships as other reasons Workout Anytime stood out to him.

&ldquo;Customers and franchisees get value with Workout Anytime. Since the startup cost for the brand is so low, I am able to open more locations as we see success,&rdquo; Elliott said. &ldquo;Plus, the low fees and month-to-month membership model is appealing to our customers. Joining our gym is simple and affordable, but at the same time, we have the best workout available per square foot. We have a true gym atmosphere, but we have the equipment to satisfy people in all stages of fitness.&rdquo;

Elliott boils down his plans to continuing his growth with Workout Anytime into one simple reason.

&ldquo;The cost for doing business with Workout Anytime is very reasonable and thus makes you want to grow as a franchisee,&rdquo; he said. &ldquo;You can open multiple Workout Anytime locations for the price it would take to purchase one location of another gym.&rdquo;

With Workout Anytime, what you see is truly what you get, and that commitment to simplicity will enable the brand to continue to build upon the growth and momentum achieved in 2017.

&nbsp;

73 Percent of Workout Anytime Franchisees Own More Than One Location

1851 Franchise

Franchisees and executives of the 140-unit, fast-growing franchise brand share insight on why the brand has created so many multi-unit owners

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Workout Anytime Announces National Partnership With the American Cancer Society

Workout Anytime Teams Up with Viral Baseball Star Kyle “KJ” Jackson to Inspire Fitness Journeys Nationwide

Workout Anytime Appoints Savannah Baseball Star Kyle “KJ” Jackson as First-Ever Chief Aura Officer

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ATLANTA —&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, has appointed the viral Savannah baseball star and influencer Kyle “KJ” Jackson as its first Chief Aura Officer, reinforcing the brand’s commitment to intentionally leading culture, connection, and community across its clubs.KJ, known for his high-energy presence and ability to connect with fans across generations, will serve as a culture-focused ambassador for&nbsp;<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a>. The role is designed to extend beyond social media into the member experience, from digital welcomes and club-level storytelling, to new ways for members to share their own stories.“Workout Anytime has always been more than a place just to work out,” said&nbsp;<a href="https://www.linkedin.com/in/lynsay-flynt-5b6b54b3/">Lynsay Flynt</a>, Director of Marketing at Workout Anytime. “Over the past year, especially through The After campaign, we realized we weren’t just talking about fitness results. What truly makes the journey transformative isn’t access or equipment alone, it’s how people feel when they walk through our doors. It’s the energy, the consistency, and the human connection that reminds them they belong.”Flynt said the Chief Aura Officer role is meant to steward and lead the brand’s culture with intention as the franchise system continues to grow.“When we talk about aura, it’s not about hype or volume, it’s about presence,” Flynt said. “From the first time I met KJ, he showed a rare ability to walk into a room and make people feel seen, welcomed, and inspired. His personal journey, overcoming injuries and obstacles that could have derailed his path, instead became a launching pad for his growth and success. Like so many people, KJ faced real hurdles, and it’s that authenticity, that lived experience, that makes his aura such a natural fit for the culture and message that Workout Anytime is championing.”The partnership between Workout Anytime and KJ gained national attention through “The After” campaign in 2025, which proved to be a defining moment for the brand, demonstrating what’s possible when an athlete becomes embedded in a brand’s culture and story, rather than simply representing it. This moment became a natural bridge for KJ to step in as Chief Aura Officer.“Aura isn’t something you claim, it’s something people feel,” said KJ. “For me, it comes from being real, relatable, and grounded. I never want to feel above anyone. I want people to know that if it’s possible for me, it’s possible for them too.”For KJ, partnering with Workout Anytime as Chief Aura Officer is deeply personal, and a passion for him to continue to use his platform and influence for good.“I’ve faced injuries, setbacks, and moments where everything felt uncertain, but I learned that small wins, the right people, and the right environment can change everything,” KJ said. “Workout Anytime creates that environment, a place where people belong, feel supported, and are empowered to become their best selves, one step at a time.”By introducing the Chief Aura Officer role, Workout Anytime is taking an industry-first approach, placing culture, energy and authenticity at the center of leadership, not as a campaign or tagline, but as a lived experience across every club and community it serves.“This partnership with KJ feels like a natural next step for our brand,” said&nbsp;<a href="https://www.linkedin.com/in/jerry-pugh-31296b41/">Jerry Pugh</a>, CEO of Workout Anytime. “He doesn’t just understand our culture, he lives it, and we’re excited to grow together.”For more information or to find a location near you, visit&nbsp;<a href="http://workoutanytime.com">workoutanytime.com</a>.ABOUT WORKOUT ANYTIME:Atlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

Workout Anytime Franchise - Chief Aura Officer KJ Jackson - 1851 Franchise

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ATLANTA, GA&nbsp;—&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, announced a national partnership with the<a href="https://www.cancer.org/"> American Cancer Society</a>, launching a systemwide initiative designed to mobilize members, teams and communities in the fight against cancer.The partnership centers on the Battle Ropes Challenge, a nationwide fundraising effort that brings people together around a shared cause. Participants complete a 30-second battle ropes exercise that works the full body, combining strength and cardio through waves, slams or steady movements. Each challenge includes a donation to the American Cancer Society and a personal tribute recognized in clubs and shared digitally.“<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a> was built on the belief that fitness is about more than workouts — it’s about people,” said CEO&nbsp;<a href="http://linkedin.com/in/jerry-pugh-31296b41">Jerry Pugh</a>. “This partnership with the American Cancer Society allows us to turn movement into meaning and bring our entire system together around a cause that touches nearly every family. Together, we’re creating a powerful, visible way for our members and communities to stand up to cancer.”Throughout 2026, Workout Anytime will host the Battle Ropes Challenge at locations nationwide. The effort will include in-gym activities and online outreach, and is open to both members and non-members. Participation and updates will be shared using the hashtag #FightTheBattle.With more than 1.3 million volunteers nationwide, the American Cancer Society leads efforts to improve the lives of people with cancer and their families through advocacy, research and patient support. The organization currently invests more than $500 million in active research grants, provides hundreds of thousands of free rides to treatment and free nights of lodging for patients and caregivers each year, and directs more than 80% of every dollar raised toward programs and research.“We’re proud to partner with Workout Anytime and involve communities across the country,” said&nbsp;<a href="https://www.linkedin.com/in/juancuetohsnega/">Juan Cueto</a>, vice president of the American Cancer Society in Georgia. “This effort brings people together around physical activity while supporting our work to reduce the impact of cancer.”The collaboration also aligns with American Cancer Society guidelines for physical activity and healthy living, encouraging adults to engage in regular movement as part of a healthier lifestyle that can help reduce cancer risk.“Our members don’t just join a gym — they join a movement,” Pugh said. “Through this partnership, we’re proving that when communities move together, they can make a real difference.”ABOUT WORKOUT ANYTIMEAtlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple, and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. and Central America by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

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Workout Anytime Accelerates Growth in 2025: New Leadership, NIL Initiatives and Franchise Expansion Signal Strong Midyear Momentum

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73 Percent of Workout Anytime Franchisees Own More Than One Location

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