It’s not uncommon for fitness brands – including franchises – to jumpstart their years with strong marketing campaigns focused on New Year’s resolutions. However, those peak seasons aren’t the only time that fitness brands are spending marketing dollars.
That need to market year-round is what Mark de Gorter, COO of Workout Anytime, spoke to Club Solutions about at the beginning of the year. In an interview with the publication, he said, “Marketing doesn’t stop when the ads go out — marketing is how you answer the phone, how you conduct your first workout and how you treat your members’ guests. We believe focusing on all those touchpoints for consumers is an important part of our marketing.”
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