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Party Like It’s 1999: Workout Anytime Celebrates 20 Years in Business by Offering $15,000 Franchise Fee Discount Through End of 2019

Workout Anytime is actively seeking franchisees in more than 20 markets and reducing the $35,000 franchise fee to $20,000 for the rest of the year.

By Cristina Merrill1851 Franchise Contributor
SPONSORED 12:12PM 09/20/19

ALPHARETTA, Ga. — Since 1999, Workout Anytime has built a foundation on thinking big, keeping things simple and doing everything with integrity. Today, the fitness franchise brand has more than 175 clubs nationwide and ambitious plans for expansion. To mark its 20th year in business, Workout Anytime is reducing the $35,000 franchise fee down to $20,000 through the end of 2019.

Major accomplishments for the Workout Anytime brand over the years include meeting and surpassing the 100-unit mark, expanding throughout the United States and putting together a stellar executive team that includes COO Mark de Gorter, former CEO of Power Plate. Now, the brand is focused on growing even more, with plans to surpass the 500-unit mark over the next couple of years while still ensuring optimum quality and supporting franchisees.

“We have a strong system and we want to build successful franchises that are profitable,” said Workout Anytime President John Quattrocchi. “I see us going worldwide. In order for that to happen, we need to take on partners who understand this. In 10 to 15 years, Workout Anytime will be in the realm of 3,000-plus locations.”

Workout Anytime is currently targeting several Georgia cities for expansion and also wants to grow in key markets including Arizona, Florida, Virginia and Texas. Workout Anytime is also seeking franchisees in Arkansas, Colorado, Indiana, Louisiana, Minnesota, Mississippi, Montana, Nebraska, New Mexico, Ohio, Pennsylvania, Texas, Utah, West Virginia and Wisconsin.

Workout Anytime got its start when CEO Steve Strickland and Quattrocchi brought together their respective experiences in the fitness industry. Quattrocchi owned a fitness center and partnered with Strickland, who sold athletic equipment.

“The Workout Anytime team is extremely thankful for the success our brand has had throughout the years,” said Quattrocchi. “We feel as if Workout Anytime is a gift that was given to us. For us, Workout Anytime was a culmination of both of our experiences. Plus, the time was right for a 24-hour club with access. What we tried to do was make it the best workout per square foot and we succeeded. The reception we first had in 1999 was excellent and we continue to have a positive response today.”

The brand took things to the next level in 2005 when Senior Vice President of Development Randy Trotter came on board to help Workout Anytime expand its franchise offering.

“We were fortunate to team up with Randy Trotter, who sold franchises before and is still having fun selling franchises for Workout Anytime,” Quattrocchi said. “Setting up a franchise system was a lot of hard work and today we are enjoying the fruits of our labor. We teach our franchisees everything we’ve learned since the beginning. Ultimately, Workout Anytime is not just about selling memberships—it’s about putting customers first and helping our franchisees become profitable.”

To learn more about franchising with Workout Anytime, visit


Atlanta-based Workout Anytime is a 24-hour, seven-day-a-week fitness concept with 175+ units across the U.S. Founded by fitness veterans John Quattrocchi and Steve Strickland, the company was formed to provide members with first-class fitness facilities at the lowest cost possible, while delivering a profitable and affordable business model to franchisees. Built on the founders’ motto of, “think big, keep it simple and do it with integrity,” Workout Anytime is preparing for significant expansion into new territories by providing opportunities to business-minded entrepreneurs. Franchise opportunities are available and more information can be found on

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.