In 2013, Carter Davis was a veteran struggling to make the transition back into civilian life after returning home from active duty. Davis is hardly alone; in fact, recent reports indicate that on average, 22 veterans commits suicide every day. Suffering from depression, identity loss and the aftermath of a divorce, Davis nearly became a statistic himself. Instead, he got a membership at his local gym and experienced firsthand the benefits that fitness can provide. Shortly thereafter, he founded Lift for the 22, a national 501(c)(3) organization that gives one-year gym memberships to veterans through partnerships with fitness companies.
Workout Anytime, a 160-unit, 24-hour fitness franchise, partnered with Lift for the 22 in November 2015. The brand is co-owned by a veteran, John Quattrocchi, who served in the Air Force from 1966 to 1971, where he achieved the highest rank possible.
During the month of May, Workout Anytime will sell special-edition Lift for the 22 t-shirts in all of its 160-plus locations throughout the country and will donate 20 percent of the proceeds to the cause. In addition, the brand will feature a 22-pushup challenge on its social media channels, encouraging members and friends of members to participate in the challenge to spread the word about the Lift for the 22 organization. Several franchise owners are hosting special local Lift for the 22 events to honor veterans in their local communities.
“We’ve been involved with Carter and Lift for the 22 for three years, and it has been unquestionably one of the most purpose-driven initiatives we’ve been associated with,” said Mark de Gorter, chief operating officer of Workout Anytime. “In addition to coordinating both local and national fundraising efforts throughout the year, each of our clubs is committed to donating 22 memberships per year to veterans. This adds up to more than 3,500 memberships, a value of more than $1 million in free memberships for our veteran heroes. Our partnership with Lift for the 22 is one of many ways that our franchisees make an impact in their local communities and we are eager to continue our support of this admirable cause.”
The brand plans to open 50 locations in 2018 and will donate another 1,100 memberships to veterans around the country.
“Workout Anytime has been a key partner in allowing us to help veterans in need on a national level. We went from having one location in Beaverton, Oregon, to having 160 gyms around the nation almost overnight,” said Dennis Wright, co-founder of Lift for the 22. “Because of Workout Anytime, Lift for the 22 now has partnerships with more than 300 gyms nationwide, and we hope to have 400 by the end of 2018.”
Veterans interested in a free membership to WORKOUT ANYTIME must apply through Lift For The 22 at http://www.liftforthe22.org.