Workout Anytime

Since its inception in 1999, <a href="http://workoutanytimefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-a-brand-committed-to-community-involvement-2704804" target="_blank" rel="nofollow" target="_blank">Workout Anytime</a> has grown to more than 140 units in 19 states, providing a low-cost, convenient place for members to achieve their health and fitness goals. During this period of impressive growth, the brand has never lost sight of its core values and commitment to supporting the local community.&nbsp;

Each year, the corporate team creates several community-centered campaigns that are executed across the system. The team also supports and encourages franchise owners to develop regular events and partnerships in their areas to not only get the word out about their <a href="https://workoutanytime.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-a-brand-committed-to-community-involvement-2704804" target="_blank" rel="nofollow" target="_blank">Workout Anytime</a> location but also to show leadership as a business owner and community resident.

&ldquo;We place a premium on local involvement with our franchise partners. It&rsquo;s what we believe separates us from many of our competitors. At the HQ level, we provide the marketing programs, training/education, and other business systems, and look to our franchise-partners to be local pillars in their community,&rdquo; said Mark de Gorter, chief operating officer of Workout Anytime. &ldquo;Unlike many other franchise brands that sell much larger territories, we believe local ownership provides that special interest in the lives of the members, providing a &lsquo;Cheers-like&rsquo; environment that keeps members coming back&mdash;because they are getting results, and because they feel like the ownership really cares about them as individuals, and their progress.&rdquo;

By selling smaller territories than others in the segment and providing the blueprints for a variety of programs and events that offer benefits to the local community, Workout Anytime franchise owners are set up from the start to be engaged with local residents.

&ldquo;We encourage our franchise owners to host several community events that facilitate partnerships with local business organizations, high schools, nonprofits and other prominent figures in the area,&rdquo; added de Gorter. &ldquo;By getting to know the local businesspeople and community leaders, our franchise-partners become real contributors to the local community, offering a first-class health facility to help residents live more active, healthy lives.&rdquo;

One major campaign that Workout Anytime focuses on throughout the year is the Lift for the 22 partnership. Lift for the 22 founder Carter Davis suffered from identity loss and depression after leaving the military in 2013. To avoid becoming one of the 22 veterans that was reported to commit suicide daily, Davis used exercise as a coping tool and immediately realized the benefits, leading him to found Lift for the 22 to help other veterans cope in the transition back into civilian life. Workout Anytime partnered with Lift for the 22 in 2015, and now gives away 22 memberships per location to veterans each year, which adds up to roughly 3,000 across the brand. Many franchisees host events at their clubs over Memorial Day and Veteran&rsquo;s Day in support of the Lift for the 22 campaign.

In addition to Lift for the 22, many franchisees host other charitable events in their communities, like Beth Daze in Lenexa, Kansas, whose club partners with the <a href="https://noahsbandageproject.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-a-brand-committed-to-community-involvement-2704804" target="_blank" rel="nofollow" target="_blank">Noah&rsquo;s Bandage Project</a>, a local nonprofit that collects bandages for children in support of pediatric cancer research.

&ldquo;These fundraisers and charity events allow us to connect with our local community on a genuine level while giving back to individuals in need,&rdquo; said Daze. &ldquo;It&rsquo;s incredible to see the community come together as one in support of such a great cause.&rdquo;

In May 2016, Daze&rsquo;s Workout Anytime club held a festival in its parking lot with an entry fee of two boxes of bandages per person or a direct donation to the Pediatric Cancer Foundation. The festival featured entertainment, including a bouncy house for kids, food truck and an appearance by the local fire and police stations. Daze said that nearly 400 people came out to the event in support of pediatric cancer.

&ldquo;We constantly and consistently emphasize community involvement as a core element to our brand&mdash;it is one of three key strategic initiatives established in our current business plan, and something we build into the DNA of our organization at all levels,&rdquo; said de Gorter.

This commitment to being active in the local community has differentiated Workout Anytime from others in the fitness segment, leading the 140-unit brand to achieve record growth in 2017. In the first three quarters of the year, WORKOUT ANYTIME sold 32 franchises and opened 21 new clubs, with a target of 60-70 clubs set to open in 2018.&nbsp;

Workout Anytime: A Brand Committed to Community Involvement

1851 Franchise

The 24-hour fitness brand seeks like-minded franchisees to grow the brand across the U.S.


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Workout Anytime Announces National Partnership With the American Cancer Society

Workout Anytime Teams Up with Viral Baseball Star Kyle “KJ” Jackson to Inspire Fitness Journeys Nationwide

Workout Anytime Appoints Savannah Baseball Star Kyle “KJ” Jackson as First-Ever Chief Aura Officer

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ATLANTA —&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, has appointed the viral Savannah baseball star and influencer Kyle “KJ” Jackson as its first Chief Aura Officer, reinforcing the brand’s commitment to intentionally leading culture, connection, and community across its clubs.KJ, known for his high-energy presence and ability to connect with fans across generations, will serve as a culture-focused ambassador for&nbsp;<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a>. The role is designed to extend beyond social media into the member experience, from digital welcomes and club-level storytelling, to new ways for members to share their own stories.“Workout Anytime has always been more than a place just to work out,” said&nbsp;<a href="https://www.linkedin.com/in/lynsay-flynt-5b6b54b3/">Lynsay Flynt</a>, Director of Marketing at Workout Anytime. “Over the past year, especially through The After campaign, we realized we weren’t just talking about fitness results. What truly makes the journey transformative isn’t access or equipment alone, it’s how people feel when they walk through our doors. It’s the energy, the consistency, and the human connection that reminds them they belong.”Flynt said the Chief Aura Officer role is meant to steward and lead the brand’s culture with intention as the franchise system continues to grow.“When we talk about aura, it’s not about hype or volume, it’s about presence,” Flynt said. “From the first time I met KJ, he showed a rare ability to walk into a room and make people feel seen, welcomed, and inspired. His personal journey, overcoming injuries and obstacles that could have derailed his path, instead became a launching pad for his growth and success. Like so many people, KJ faced real hurdles, and it’s that authenticity, that lived experience, that makes his aura such a natural fit for the culture and message that Workout Anytime is championing.”The partnership between Workout Anytime and KJ gained national attention through “The After” campaign in 2025, which proved to be a defining moment for the brand, demonstrating what’s possible when an athlete becomes embedded in a brand’s culture and story, rather than simply representing it. This moment became a natural bridge for KJ to step in as Chief Aura Officer.“Aura isn’t something you claim, it’s something people feel,” said KJ. “For me, it comes from being real, relatable, and grounded. I never want to feel above anyone. I want people to know that if it’s possible for me, it’s possible for them too.”For KJ, partnering with Workout Anytime as Chief Aura Officer is deeply personal, and a passion for him to continue to use his platform and influence for good.“I’ve faced injuries, setbacks, and moments where everything felt uncertain, but I learned that small wins, the right people, and the right environment can change everything,” KJ said. “Workout Anytime creates that environment, a place where people belong, feel supported, and are empowered to become their best selves, one step at a time.”By introducing the Chief Aura Officer role, Workout Anytime is taking an industry-first approach, placing culture, energy and authenticity at the center of leadership, not as a campaign or tagline, but as a lived experience across every club and community it serves.“This partnership with KJ feels like a natural next step for our brand,” said&nbsp;<a href="https://www.linkedin.com/in/jerry-pugh-31296b41/">Jerry Pugh</a>, CEO of Workout Anytime. “He doesn’t just understand our culture, he lives it, and we’re excited to grow together.”For more information or to find a location near you, visit&nbsp;<a href="http://workoutanytime.com">workoutanytime.com</a>.ABOUT WORKOUT ANYTIME:Atlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

Workout Anytime Franchise - Chief Aura Officer KJ Jackson - 1851 Franchise

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ATLANTA, GA&nbsp;—&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, announced a national partnership with the<a href="https://www.cancer.org/"> American Cancer Society</a>, launching a systemwide initiative designed to mobilize members, teams and communities in the fight against cancer.The partnership centers on the Battle Ropes Challenge, a nationwide fundraising effort that brings people together around a shared cause. Participants complete a 30-second battle ropes exercise that works the full body, combining strength and cardio through waves, slams or steady movements. Each challenge includes a donation to the American Cancer Society and a personal tribute recognized in clubs and shared digitally.“<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a> was built on the belief that fitness is about more than workouts — it’s about people,” said CEO&nbsp;<a href="http://linkedin.com/in/jerry-pugh-31296b41">Jerry Pugh</a>. “This partnership with the American Cancer Society allows us to turn movement into meaning and bring our entire system together around a cause that touches nearly every family. Together, we’re creating a powerful, visible way for our members and communities to stand up to cancer.”Throughout 2026, Workout Anytime will host the Battle Ropes Challenge at locations nationwide. The effort will include in-gym activities and online outreach, and is open to both members and non-members. Participation and updates will be shared using the hashtag #FightTheBattle.With more than 1.3 million volunteers nationwide, the American Cancer Society leads efforts to improve the lives of people with cancer and their families through advocacy, research and patient support. The organization currently invests more than $500 million in active research grants, provides hundreds of thousands of free rides to treatment and free nights of lodging for patients and caregivers each year, and directs more than 80% of every dollar raised toward programs and research.“We’re proud to partner with Workout Anytime and involve communities across the country,” said&nbsp;<a href="https://www.linkedin.com/in/juancuetohsnega/">Juan Cueto</a>, vice president of the American Cancer Society in Georgia. “This effort brings people together around physical activity while supporting our work to reduce the impact of cancer.”The collaboration also aligns with American Cancer Society guidelines for physical activity and healthy living, encouraging adults to engage in regular movement as part of a healthier lifestyle that can help reduce cancer risk.“Our members don’t just join a gym — they join a movement,” Pugh said. “Through this partnership, we’re proving that when communities move together, they can make a real difference.”ABOUT WORKOUT ANYTIMEAtlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple, and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. and Central America by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

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Workout Anytime Accelerates Growth in 2025: New Leadership, NIL Initiatives and Franchise Expansion Signal Strong Midyear Momentum

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Workout Anytime: A Brand Committed to Community Involvement

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