Workout Anytime

The health of a franchise system can be measured in many ways, but for franchise owners researching a brand, the average unit volume is a key indicator of franchisee success. <a href="http://www.workoutanytimefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-achieves-highest-average-unit-volume-in-company-history-2709490" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Workout Anytime, a fast-growing fitness franchise </a>with more than 175 units, <a href="https://1851franchise.com/workoutanytime/workout-anytime-celebrates-banner-year-in-2018-2709067" style="text-decoration-line:none" target="_blank">has experienced incredible growth over the past few years</a>, and recently celebrated its highest average unit volume in the company&rsquo;s 20-year history.

<a href="https://1851franchise.com/workoutanytime" style="text-decoration-line:none" target="_blank">Workout Anytime</a> COO Mark de Gorter points to the brand&rsquo;s evolution beyond its core business to stay ahead of trends, like the addition of small group and HIIT classes, as a factor in its record AUV.

&ldquo;A high AUV reflects growth in a number of areas,&rdquo; said Workout Anytime COO Mark de Gorter. &ldquo;First, it speaks to our ability to add incremental services to the business, which allows us to cast a wider net and bring in additional members. We&rsquo;re not just a gym that has fitness equipment anymore; our offering provides a tremendous value and takes advantage of the two hottest trends&mdash;that being small group training and High-Intensity Interval Training (HIIT)&mdash;and brings people into the franchise who might not have come in if we didn&#39;t offer them. Our broadened package of offerings are helping us appeal to a broader consumer set, and the numbers reflect that.&rdquo; 

De Gorter notes that in the last 24 months, membership has increased 14 percent and attrition is declining, which points to more members staying longer and paying more for their memberships, all factoring into the record AUV. He also identifies improvements made in training, an investment in a customer satisfaction platform and fresh brand positioning as contributing factors. 

&ldquo;We&rsquo;ve taken a much more holistic approach to our training by introducing a cloud-based learning management system that allows us to get deeper into club personnel and develop a more repeatable, comprehensive and consistent training methodology across the board,&rdquo; de Gorter said. &ldquo;We&rsquo;ve also invested in a customer satisfaction platform to get closer to the member and establish a dialogue we&#39;ve never had before. We can get feedback on everything from club cleanliness to staff friendliness and the like, and can pinpoint areas of focus, which will lead to reduced termination, higher retention, better word of mouth and top-line growth.&rdquo;

To highlight its results-based brand positioning, Workout Anytime released a campaign featuring real member testimonials. By showcasing real people of different age groups, genders and fitness experiences, Workout Anytime tells its brand narrative through its members, which adds an important layer of validation to the brand. 

To continue building on the momentum that began in 2018, Workout Anytime has plans to focus on growing from within.

&ldquo;We&rsquo;ve always done very well with internal validation and organic growth. Historically, the split has been 75 percent organic growth and 25 percent from new owners. Last year, the split was closer to 50/50, which was a direct result of <a href="https://1851franchise.com/workoutanytime/workout-anytime-dominates-texas-fitness-landscape-in-q1-2018-2707771#category" style="text-decoration-line:none" target="_blank">opening in Texas, a new state for the brand</a>,&rdquo; said de Gorter. &ldquo;Because the economy is good, we know that historically fewer people are willing to leave their current job and fewer people are at risk of losing their jobs, so we&rsquo;re placing our focus on our existing franchisees that know the model, have seen success and are eager to open their second, third, fifth or eighth club.&rdquo; 

One of those franchise owners that has grown with the brand is <a href="https://1851franchise.com/franchisee-success-workout-anytime-2283" style="text-decoration-line:none" target="_blank">Kevin Edmonds, who owns five clubs </a>in North Carolina, South Carolina and Florida, and also serves as Area Developer for Workout Anytime in the Carolinas. His Lenoir, North Carolina and Titusville, Florida clubs opened just six months ago, and both are already in the top 10 clubs in the Workout Anytime system. 

Of the brand&rsquo;s growth and the factors that contributed to the record AUV, Edmonds says, &ldquo;I&rsquo;ve been with Workout Anytime for ten years, and I would say that every year we continue to get better and grow as a company. I have no doubt that 2019 will exceed last year in all categories. We&rsquo;ve been focusing on our personal training program, and we now have three bodies in our corporate office that do nothing but workshops and trainings, in addition to an online training program that every employee is required to take.&rdquo;

Edmonds notes that these initiatives have helped improve the club&rsquo;s conversion of walk-ins to members, and has helped the brand&rsquo;s franchise owners, managers and employees buy into the Workout Anytime culture. 

&ldquo;The more training we get, that filters down through our staff which is obviously huge. We have hourly workers that are 19 years old and they&rsquo;re not seeing this as just a job, but as a career, and are buying into the culture not only of fitness and health, and why we do what we do, but also the Workout Anytime culture and how we differentiate ourselves from our competition,&rdquo; said Edmonds. &ldquo;We are not a huge gym with 8,000 members, but a boutique gym that knows our members, knows their goals and are there to help accomplish those things. That helps us retain members for longer periods of time and lets them know that we care about their progress. As we keep our members happy and as we retain members, it increases our day-to-day profitability.&rdquo;

In addition to training and culture, Edmonds credits Workout Anytime&rsquo;s real estate team for improving its site selection efforts to set franchisees up for success, which has led to many new franchisees having high revenue numbers in their first year. The continued evolution of Workout Anytime over the past eight years has helped Edmonds continue to grow with the brand. 

&ldquo;Since I opened my first club eight years ago, I try to open one a year,&rdquo; said Edmonds. &ldquo;My early success has a lot to do with the support of the franchisor. I was really thrilled about their direction and vision, but at that point in time, we were a very small company. Since then, by trusting their vision, we have grown, and put additional resources into education and staffing corporate offices with support. It&rsquo;s been a nice journey to see not only where we&rsquo;re at now, but where we&rsquo;re going in the future.

Workout Anytime Achieves Highest Average Unit Volume in Company History

1851 Franchise

AUV of 165-unit fitness franchise increased seven percent in 2018


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Workout Anytime Announces National Partnership With the American Cancer Society

Workout Anytime Teams Up with Viral Baseball Star Kyle “KJ” Jackson to Inspire Fitness Journeys Nationwide

Workout Anytime Appoints Savannah Baseball Star Kyle “KJ” Jackson as First-Ever Chief Aura Officer

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ATLANTA —&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, has appointed the viral Savannah baseball star and influencer Kyle “KJ” Jackson as its first Chief Aura Officer, reinforcing the brand’s commitment to intentionally leading culture, connection, and community across its clubs.KJ, known for his high-energy presence and ability to connect with fans across generations, will serve as a culture-focused ambassador for&nbsp;<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a>. The role is designed to extend beyond social media into the member experience, from digital welcomes and club-level storytelling, to new ways for members to share their own stories.“Workout Anytime has always been more than a place just to work out,” said&nbsp;<a href="https://www.linkedin.com/in/lynsay-flynt-5b6b54b3/">Lynsay Flynt</a>, Director of Marketing at Workout Anytime. “Over the past year, especially through The After campaign, we realized we weren’t just talking about fitness results. What truly makes the journey transformative isn’t access or equipment alone, it’s how people feel when they walk through our doors. It’s the energy, the consistency, and the human connection that reminds them they belong.”Flynt said the Chief Aura Officer role is meant to steward and lead the brand’s culture with intention as the franchise system continues to grow.“When we talk about aura, it’s not about hype or volume, it’s about presence,” Flynt said. “From the first time I met KJ, he showed a rare ability to walk into a room and make people feel seen, welcomed, and inspired. His personal journey, overcoming injuries and obstacles that could have derailed his path, instead became a launching pad for his growth and success. Like so many people, KJ faced real hurdles, and it’s that authenticity, that lived experience, that makes his aura such a natural fit for the culture and message that Workout Anytime is championing.”The partnership between Workout Anytime and KJ gained national attention through “The After” campaign in 2025, which proved to be a defining moment for the brand, demonstrating what’s possible when an athlete becomes embedded in a brand’s culture and story, rather than simply representing it. This moment became a natural bridge for KJ to step in as Chief Aura Officer.“Aura isn’t something you claim, it’s something people feel,” said KJ. “For me, it comes from being real, relatable, and grounded. I never want to feel above anyone. I want people to know that if it’s possible for me, it’s possible for them too.”For KJ, partnering with Workout Anytime as Chief Aura Officer is deeply personal, and a passion for him to continue to use his platform and influence for good.“I’ve faced injuries, setbacks, and moments where everything felt uncertain, but I learned that small wins, the right people, and the right environment can change everything,” KJ said. “Workout Anytime creates that environment, a place where people belong, feel supported, and are empowered to become their best selves, one step at a time.”By introducing the Chief Aura Officer role, Workout Anytime is taking an industry-first approach, placing culture, energy and authenticity at the center of leadership, not as a campaign or tagline, but as a lived experience across every club and community it serves.“This partnership with KJ feels like a natural next step for our brand,” said&nbsp;<a href="https://www.linkedin.com/in/jerry-pugh-31296b41/">Jerry Pugh</a>, CEO of Workout Anytime. “He doesn’t just understand our culture, he lives it, and we’re excited to grow together.”For more information or to find a location near you, visit&nbsp;<a href="http://workoutanytime.com">workoutanytime.com</a>.ABOUT WORKOUT ANYTIME:Atlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

Workout Anytime Franchise - Chief Aura Officer KJ Jackson - 1851 Franchise

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ATLANTA, GA&nbsp;—&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, announced a national partnership with the<a href="https://www.cancer.org/"> American Cancer Society</a>, launching a systemwide initiative designed to mobilize members, teams and communities in the fight against cancer.The partnership centers on the Battle Ropes Challenge, a nationwide fundraising effort that brings people together around a shared cause. Participants complete a 30-second battle ropes exercise that works the full body, combining strength and cardio through waves, slams or steady movements. Each challenge includes a donation to the American Cancer Society and a personal tribute recognized in clubs and shared digitally.“<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a> was built on the belief that fitness is about more than workouts — it’s about people,” said CEO&nbsp;<a href="http://linkedin.com/in/jerry-pugh-31296b41">Jerry Pugh</a>. “This partnership with the American Cancer Society allows us to turn movement into meaning and bring our entire system together around a cause that touches nearly every family. Together, we’re creating a powerful, visible way for our members and communities to stand up to cancer.”Throughout 2026, Workout Anytime will host the Battle Ropes Challenge at locations nationwide. The effort will include in-gym activities and online outreach, and is open to both members and non-members. Participation and updates will be shared using the hashtag #FightTheBattle.With more than 1.3 million volunteers nationwide, the American Cancer Society leads efforts to improve the lives of people with cancer and their families through advocacy, research and patient support. The organization currently invests more than $500 million in active research grants, provides hundreds of thousands of free rides to treatment and free nights of lodging for patients and caregivers each year, and directs more than 80% of every dollar raised toward programs and research.“We’re proud to partner with Workout Anytime and involve communities across the country,” said&nbsp;<a href="https://www.linkedin.com/in/juancuetohsnega/">Juan Cueto</a>, vice president of the American Cancer Society in Georgia. “This effort brings people together around physical activity while supporting our work to reduce the impact of cancer.”The collaboration also aligns with American Cancer Society guidelines for physical activity and healthy living, encouraging adults to engage in regular movement as part of a healthier lifestyle that can help reduce cancer risk.“Our members don’t just join a gym — they join a movement,” Pugh said. “Through this partnership, we’re proving that when communities move together, they can make a real difference.”ABOUT WORKOUT ANYTIMEAtlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple, and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. and Central America by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

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Workout Anytime Accelerates Growth in 2025: New Leadership, NIL Initiatives and Franchise Expansion Signal Strong Midyear Momentum

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Workout Anytime Achieves Highest Average Unit Volume in Company History

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