Workout Anytime

As the calendar turns to 2019 and <a href="https://workoutanytimefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-celebrates-banner-year-in-2018-2709067" target="_blank" rel="nofollow" target="_blank">Workout Anytime</a> reflects on the last year, there are quite a few accomplishments for the brand to hang its hat on. Be it with new franchise sales, multi-unit ownership deals, or systemwide membership growth, Workout Anytime made its mark this year. And without missing a beat, the 172-unit brand is already gearing up to expand upon its impressive growth into 2019.

&ldquo;On every key indicator we measure, business is up,&rdquo; Workout Anytime Chief Operating Officer Mark de Gorter said.

&ldquo;Of our 42 total new franchise sales in 2018, 57 percent came from new owners buying into the brand and 43 percent came from current franchise partners adding locations,&rdquo; Workout Anytime Senior VP of Development Randy Trotter added. &ldquo;It&rsquo;s great to see those who have bought in liking the brand enough to add more units.&rdquo;

With these growth metrics as strong indicator&rsquo;s of the brand&rsquo;s viability, it&rsquo;s no wonder Workout Anytime cracked the top 300 on Entrepreneur Magazine&rsquo;s 2019 Franchise 500 rankings. In the year ahead, the brand has its sights set on 60 new franchise sales in 2019.

Workout Anytime is experiencing a powerful combination of franchise sales growth and club membership increases thanks to the rising popularity of the $31 billion fitness industry, de Gorter said. Fitness is continuing to grow at a much faster rate than any other franchise segment, leading many people to enter the industry on the consumer side as well as the business side, evident in Workout Anytime&rsquo;s 5.5 percent systemwide increase in membership last year.

&ldquo;Our model presents the option to take advantage of a high-value, low-cost concept,&rdquo; de Gorter continued. &ldquo;We compete very well on price, which is helping to drive company growth. Despite the fact that fitness trends come and go, the importance of progressive resistance exercise and cardiovascular training, both of which are the cornerstones of our model, have stayed consistent for decades. The simplicity of our model, combined with the overall growth in the health and fitness industry in general, has allowed us to continue to succeed. We are particularly pleased that our new franchise sales has kept pace with prior years, even as we receive reports that other brands have struggled growing their franchise base as a result of the full-employment economy. This speaks to the overall appeal and success of our concept.&rdquo;

Workout Anytime entered a slew of new markets in 2018, with its most significant growth coming in Texas, where the brand opened 14 new units. Trotter said the Lone Star State is priming to be an exciting market for the brand, where it now has seven units operating in the Dallas market alone.

&ldquo;Texas and the Southwest region of the U.S. is a continued area of focus for us as we keep filling in the Southeast, where we are well-penetrated,&rdquo; de Gorter added. &ldquo;Some of our other target markets for development this year include Florida, southern Georgia, Louisiana, Arkansas, Missouri, Kansas and Colorado. Because of this growth, we&rsquo;re starting to attract the interest of multi-brand franchisees who understand franchising and want to expand their portfolio in the fitness segment.&rdquo;

As the brand pursues new franchise partners in these markets across the country, its model&rsquo;s ease of operations, small staff requirements and lack of inventory continue to be a huge draw for entrepreneurs seeking a semi-absentee ownership opportunity to work in conjunction with their careers.

This influx of interest coupled with a warm reception of newly-introduced programs indicates a strong year ahead for Workout Anytime. While the brand&rsquo;s core business is fitness memberships, the addition of individual and group training sessions focusing on high-intensity interval training adds a coveted dimension to Workout Anytime&rsquo;s offering.

&ldquo;If you look at the fastest-growing concepts in the fitness space, they are the high-value, low-price concepts and the boutique concepts,&rdquo; Trotter said. &ldquo;We&rsquo;ve married these to serve clients in the best way possible. As a 24-hour fitness club with all of the elements of a boutique concept within our gym, our unique setting is the best of both worlds.&rdquo;

&ldquo;We believe the wind is at the back from an industry standpoint,&rdquo; de Gorter said. &ldquo;We&rsquo;re seeing a much broader demographic embrace health and fitness, and our model doesn&rsquo;t suffer from other fitness fads that come and go. Fitness is now a recognized, natural component to peoples lives. We fill that need very well.&rdquo;

Workout Anytime Celebrates Banner Year in 2018

1851 Franchise

After a year of impressive growth, Workout Anytime enters 2019 ready for more of the same.

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Workout Anytime Announces National Partnership With the American Cancer Society

Workout Anytime Teams Up with Viral Baseball Star Kyle “KJ” Jackson to Inspire Fitness Journeys Nationwide

Workout Anytime Appoints Savannah Baseball Star Kyle “KJ” Jackson as First-Ever Chief Aura Officer

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ATLANTA —&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, has appointed the viral Savannah baseball star and influencer Kyle “KJ” Jackson as its first Chief Aura Officer, reinforcing the brand’s commitment to intentionally leading culture, connection, and community across its clubs.KJ, known for his high-energy presence and ability to connect with fans across generations, will serve as a culture-focused ambassador for&nbsp;<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a>. The role is designed to extend beyond social media into the member experience, from digital welcomes and club-level storytelling, to new ways for members to share their own stories.“Workout Anytime has always been more than a place just to work out,” said&nbsp;<a href="https://www.linkedin.com/in/lynsay-flynt-5b6b54b3/">Lynsay Flynt</a>, Director of Marketing at Workout Anytime. “Over the past year, especially through The After campaign, we realized we weren’t just talking about fitness results. What truly makes the journey transformative isn’t access or equipment alone, it’s how people feel when they walk through our doors. It’s the energy, the consistency, and the human connection that reminds them they belong.”Flynt said the Chief Aura Officer role is meant to steward and lead the brand’s culture with intention as the franchise system continues to grow.“When we talk about aura, it’s not about hype or volume, it’s about presence,” Flynt said. “From the first time I met KJ, he showed a rare ability to walk into a room and make people feel seen, welcomed, and inspired. His personal journey, overcoming injuries and obstacles that could have derailed his path, instead became a launching pad for his growth and success. Like so many people, KJ faced real hurdles, and it’s that authenticity, that lived experience, that makes his aura such a natural fit for the culture and message that Workout Anytime is championing.”The partnership between Workout Anytime and KJ gained national attention through “The After” campaign in 2025, which proved to be a defining moment for the brand, demonstrating what’s possible when an athlete becomes embedded in a brand’s culture and story, rather than simply representing it. This moment became a natural bridge for KJ to step in as Chief Aura Officer.“Aura isn’t something you claim, it’s something people feel,” said KJ. “For me, it comes from being real, relatable, and grounded. I never want to feel above anyone. I want people to know that if it’s possible for me, it’s possible for them too.”For KJ, partnering with Workout Anytime as Chief Aura Officer is deeply personal, and a passion for him to continue to use his platform and influence for good.“I’ve faced injuries, setbacks, and moments where everything felt uncertain, but I learned that small wins, the right people, and the right environment can change everything,” KJ said. “Workout Anytime creates that environment, a place where people belong, feel supported, and are empowered to become their best selves, one step at a time.”By introducing the Chief Aura Officer role, Workout Anytime is taking an industry-first approach, placing culture, energy and authenticity at the center of leadership, not as a campaign or tagline, but as a lived experience across every club and community it serves.“This partnership with KJ feels like a natural next step for our brand,” said&nbsp;<a href="https://www.linkedin.com/in/jerry-pugh-31296b41/">Jerry Pugh</a>, CEO of Workout Anytime. “He doesn’t just understand our culture, he lives it, and we’re excited to grow together.”For more information or to find a location near you, visit&nbsp;<a href="http://workoutanytime.com">workoutanytime.com</a>.ABOUT WORKOUT ANYTIME:Atlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

Workout Anytime Franchise - Chief Aura Officer KJ Jackson - 1851 Franchise

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ATLANTA, GA&nbsp;—&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, announced a national partnership with the<a href="https://www.cancer.org/"> American Cancer Society</a>, launching a systemwide initiative designed to mobilize members, teams and communities in the fight against cancer.The partnership centers on the Battle Ropes Challenge, a nationwide fundraising effort that brings people together around a shared cause. Participants complete a 30-second battle ropes exercise that works the full body, combining strength and cardio through waves, slams or steady movements. Each challenge includes a donation to the American Cancer Society and a personal tribute recognized in clubs and shared digitally.“<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a> was built on the belief that fitness is about more than workouts — it’s about people,” said CEO&nbsp;<a href="http://linkedin.com/in/jerry-pugh-31296b41">Jerry Pugh</a>. “This partnership with the American Cancer Society allows us to turn movement into meaning and bring our entire system together around a cause that touches nearly every family. Together, we’re creating a powerful, visible way for our members and communities to stand up to cancer.”Throughout 2026, Workout Anytime will host the Battle Ropes Challenge at locations nationwide. The effort will include in-gym activities and online outreach, and is open to both members and non-members. Participation and updates will be shared using the hashtag #FightTheBattle.With more than 1.3 million volunteers nationwide, the American Cancer Society leads efforts to improve the lives of people with cancer and their families through advocacy, research and patient support. The organization currently invests more than $500 million in active research grants, provides hundreds of thousands of free rides to treatment and free nights of lodging for patients and caregivers each year, and directs more than 80% of every dollar raised toward programs and research.“We’re proud to partner with Workout Anytime and involve communities across the country,” said&nbsp;<a href="https://www.linkedin.com/in/juancuetohsnega/">Juan Cueto</a>, vice president of the American Cancer Society in Georgia. “This effort brings people together around physical activity while supporting our work to reduce the impact of cancer.”The collaboration also aligns with American Cancer Society guidelines for physical activity and healthy living, encouraging adults to engage in regular movement as part of a healthier lifestyle that can help reduce cancer risk.“Our members don’t just join a gym — they join a movement,” Pugh said. “Through this partnership, we’re proving that when communities move together, they can make a real difference.”ABOUT WORKOUT ANYTIMEAtlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple, and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. and Central America by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

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Workout Anytime Accelerates Growth in 2025: New Leadership, NIL Initiatives and Franchise Expansion Signal Strong Midyear Momentum

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Workout Anytime Celebrates Banner Year in 2018

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