Workout Anytime

Like customers in their gyms pushing themselves to personal bests on the bench press, <a href="http://workoutanytime.com/franchising/own-a-club?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-franchise-signs-100th-location-959" target="_blank" rel="nofollow" target="_blank">Workout Anytime</a> co-founders Steve Strickland and John Quattrocchi have hit a break-through milestone, signing the 100th location for the 24-7 fitness center franchise.

The two fitness industry veterans have worked in gyms and health clubs since the early 1970s and opened the first Workout Anytime in 1999. Leveraging Strickland&#8217;s experience with Bally&#8217;s and Nautilus International and Quattrocchi&#8217;s experience opening franchised gyms across the Southeast, they set out to serve the untapped niche in the industry for full-service, 24-hour gyms at affordable prices.

&#8220;When we first opened, we just wanted to see if it was franchise-able, but we&#8217;ve always thought we have the best value-price business model in the country,&#8221; Quattrocchi said. &#8220;Looking at some competitor brands, they have more than 2,500 locations, but we don&#8217;t feel like we&#8217;re limited to even that [benchmark].&#8221;

Workout Anytime might not have grown as quickly as those competitors, Quattrocchi said, but it has expanded with an unassailable record of never having a franchisee fail. He also noted that more than half of Workout Anytime&#8217;s clubs are owned by multiunit operators, which he said is a testament to how sound the 75-location brand&#8217;s unit economics are.

That&#8217;s not to say Workout Anytime is not thinking big.

&#8220;The next milestone is coming faster and faster, but we definitely have it written down, and it&#8217;s to get between 200 and 300 units signed,&#8221; Quattrocchi said. &#8220;The immediate next goal is to open the 100th store in 2015. Hopefully, we&#8217;ll get to the 200th location sold by the end of the year. The more units we have out there in new communities, the more people want them and want to operate them.&#8221;

In the four decades that he and Strickland have been in the industry, dozens of exercise and diet crazes have come and gone in the United States, but the brand has always approached expansion in the same long-term way, Quattrocchi said. Even now, some old ideas about exercise are new again, and Workout Anytime is meeting the demand for convenient gyms wherever it can, he said.

&#8220;You see major insurers paying for seniors&#8217; or employees&#8217; gym memberships because we&#8217;re seen as mainstream, preventive medicine,&#8221; he said. &#8220;Well, Steve and I have been saying that for 40 years.&#8221;

No matter the exercise fad, customers have always wanted the best workout with the best equipment they can get, for the lowest price and with the most convenience, he added. So Workout Anytime always focused on staying current with the latest equipment, cleanliness, and &#8220;being the &#8216;Cheers&#8217; of neighborhood gyms where everybody knows your name,&#8221; Quattrocchi said.

&#8220;We&#8217;ve adapted over the years,&#8221; he added. &#8220;When most health clubs went toward annual contracts, we went to month-to-month contracts. Standard prices were $29 in the &#8217;70s and &#8217;80s and went up, then a bunch of brands came along with $10-per-month prices. So we came up with $15 basic and $25 premium memberships. It&#8217;s a good niche, because the gyms don&#8217;t get overcrowded, but we can keep the quality of our services high.&#8221;

Currently, Workout Anytime is rolling out to more of its system the reACT Training System [<a href="http://www.reacttrainer.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-franchise-signs-100th-location-959" target="_blank" rel="nofollow">http://www.reacttrainer.com/</a>], an innovative treadmill that maximizes leg workouts and builds core strength and balance while eliminating impact on the lower body. Quattrocchi noted that Workout Anytime would be the only gym franchise at its value price point to offer the reACT equipment. He added that Workout Anytime&#8217;s Perx Advantage loyalty and discount-marketing system, complete with a smartphone app, &#8220;brought us into the 21st century.&#8221; They all add up to giving customers far more than they pay for, he said, which should fuel demand for an acceleration of growth in the future.

&#8220;It&#8217;s been a great journey so far, and we&#8217;re still enjoying the ride,&#8221; Quattrocchi said. &#8220;It hasn&#8217;t been without its growing pains, but we&#8217;re looking forward to getting to around 200 [units in development] in the next year or two.&#8221;

1851 Franchise

Like customers in their gyms pushing themselves to personal bests on the bench press, Workout Anytime co-founders Steve Strickland and John Quattrocchi have hit a break-through milestone.

This brand page has been paid for by WORKOUT ANYTIME. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Workout Anytime Franchise signs 100th location  

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Workout Anytime Announces National Partnership With the American Cancer Society

Workout Anytime Teams Up with Viral Baseball Star Kyle “KJ” Jackson to Inspire Fitness Journeys Nationwide

Workout Anytime Appoints Savannah Baseball Star Kyle “KJ” Jackson as First-Ever Chief Aura Officer

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ATLANTA —&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, has appointed the viral Savannah baseball star and influencer Kyle “KJ” Jackson as its first Chief Aura Officer, reinforcing the brand’s commitment to intentionally leading culture, connection, and community across its clubs.KJ, known for his high-energy presence and ability to connect with fans across generations, will serve as a culture-focused ambassador for&nbsp;<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a>. The role is designed to extend beyond social media into the member experience, from digital welcomes and club-level storytelling, to new ways for members to share their own stories.“Workout Anytime has always been more than a place just to work out,” said&nbsp;<a href="https://www.linkedin.com/in/lynsay-flynt-5b6b54b3/">Lynsay Flynt</a>, Director of Marketing at Workout Anytime. “Over the past year, especially through The After campaign, we realized we weren’t just talking about fitness results. What truly makes the journey transformative isn’t access or equipment alone, it’s how people feel when they walk through our doors. It’s the energy, the consistency, and the human connection that reminds them they belong.”Flynt said the Chief Aura Officer role is meant to steward and lead the brand’s culture with intention as the franchise system continues to grow.“When we talk about aura, it’s not about hype or volume, it’s about presence,” Flynt said. “From the first time I met KJ, he showed a rare ability to walk into a room and make people feel seen, welcomed, and inspired. His personal journey, overcoming injuries and obstacles that could have derailed his path, instead became a launching pad for his growth and success. Like so many people, KJ faced real hurdles, and it’s that authenticity, that lived experience, that makes his aura such a natural fit for the culture and message that Workout Anytime is championing.”The partnership between Workout Anytime and KJ gained national attention through “The After” campaign in 2025, which proved to be a defining moment for the brand, demonstrating what’s possible when an athlete becomes embedded in a brand’s culture and story, rather than simply representing it. This moment became a natural bridge for KJ to step in as Chief Aura Officer.“Aura isn’t something you claim, it’s something people feel,” said KJ. “For me, it comes from being real, relatable, and grounded. I never want to feel above anyone. I want people to know that if it’s possible for me, it’s possible for them too.”For KJ, partnering with Workout Anytime as Chief Aura Officer is deeply personal, and a passion for him to continue to use his platform and influence for good.“I’ve faced injuries, setbacks, and moments where everything felt uncertain, but I learned that small wins, the right people, and the right environment can change everything,” KJ said. “Workout Anytime creates that environment, a place where people belong, feel supported, and are empowered to become their best selves, one step at a time.”By introducing the Chief Aura Officer role, Workout Anytime is taking an industry-first approach, placing culture, energy and authenticity at the center of leadership, not as a campaign or tagline, but as a lived experience across every club and community it serves.“This partnership with KJ feels like a natural next step for our brand,” said&nbsp;<a href="https://www.linkedin.com/in/jerry-pugh-31296b41/">Jerry Pugh</a>, CEO of Workout Anytime. “He doesn’t just understand our culture, he lives it, and we’re excited to grow together.”For more information or to find a location near you, visit&nbsp;<a href="http://workoutanytime.com">workoutanytime.com</a>.ABOUT WORKOUT ANYTIME:Atlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

Workout Anytime Franchise - Chief Aura Officer KJ Jackson - 1851 Franchise

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ATLANTA, GA&nbsp;—&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, announced a national partnership with the<a href="https://www.cancer.org/"> American Cancer Society</a>, launching a systemwide initiative designed to mobilize members, teams and communities in the fight against cancer.The partnership centers on the Battle Ropes Challenge, a nationwide fundraising effort that brings people together around a shared cause. Participants complete a 30-second battle ropes exercise that works the full body, combining strength and cardio through waves, slams or steady movements. Each challenge includes a donation to the American Cancer Society and a personal tribute recognized in clubs and shared digitally.“<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a> was built on the belief that fitness is about more than workouts — it’s about people,” said CEO&nbsp;<a href="http://linkedin.com/in/jerry-pugh-31296b41">Jerry Pugh</a>. “This partnership with the American Cancer Society allows us to turn movement into meaning and bring our entire system together around a cause that touches nearly every family. Together, we’re creating a powerful, visible way for our members and communities to stand up to cancer.”Throughout 2026, Workout Anytime will host the Battle Ropes Challenge at locations nationwide. The effort will include in-gym activities and online outreach, and is open to both members and non-members. Participation and updates will be shared using the hashtag #FightTheBattle.With more than 1.3 million volunteers nationwide, the American Cancer Society leads efforts to improve the lives of people with cancer and their families through advocacy, research and patient support. The organization currently invests more than $500 million in active research grants, provides hundreds of thousands of free rides to treatment and free nights of lodging for patients and caregivers each year, and directs more than 80% of every dollar raised toward programs and research.“We’re proud to partner with Workout Anytime and involve communities across the country,” said&nbsp;<a href="https://www.linkedin.com/in/juancuetohsnega/">Juan Cueto</a>, vice president of the American Cancer Society in Georgia. “This effort brings people together around physical activity while supporting our work to reduce the impact of cancer.”The collaboration also aligns with American Cancer Society guidelines for physical activity and healthy living, encouraging adults to engage in regular movement as part of a healthier lifestyle that can help reduce cancer risk.“Our members don’t just join a gym — they join a movement,” Pugh said. “Through this partnership, we’re proving that when communities move together, they can make a real difference.”ABOUT WORKOUT ANYTIMEAtlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple, and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. and Central America by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

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Workout Anytime Accelerates Growth in 2025: New Leadership, NIL Initiatives and Franchise Expansion Signal Strong Midyear Momentum

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Workout Anytime Franchise signs 100th location

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