Workout Anytime

A franchise brand&rsquo;s success can be measured at many times through its life cycle: the signing of its first franchisee, a franchisee signing on for an additional location, breaking of 50 units, and so on. But once a brand is above the 100 unit mark, what is a good indicator of success? <a href="http://workoutanytimefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-grows-with-new-franchise-partners-and-existing-franchisees-2707910" target="_blank" rel="nofollow" target="_blank">Workout Anytime, a 24-hour, seven-day-a-week fitness franchise</a> with more than 160 units across the U.S., has announced it latest goal: to reach 50 percent growth with new franchise partners.

Most <a href="http://workoutanytime.franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-grows-with-new-franchise-partners-and-existing-franchisees-2707910" target="_blank" rel="nofollow" target="_blank">Workout Anytime franchisees</a> have seen such great success with their first location that they have signed on to add more locations to their portfolios, which has been a key driver of the brand&rsquo;s growth. In 2017, 73 percent of existing Workout Anytime franchisees owned more than one unit, a strong validation to the success of the business model. Traditionally, 75 percent of new franchise sales have come from existing franchisees. But to accelerate growth, particularly in new territories, the company set a goal for 2018 to reverse that ratio and look to achieve the majority of growth from new franchisees from both existing and new markets.

Through June of 2018, more than 60 percent of Workout Anytime&rsquo;s franchise sales have come from new franchisees, a 100 percent increase from the same time period in 2017.

&ldquo;We are ahead of the goal for 2018, and that speaks to the value of our model and its scalability,&rdquo; said Mark de Gorter, Chief Operating Officer of Workout Anytime. &ldquo;We have perfected our model&rsquo;s value proposition, which extends to the customer in our low-cost membership fees and to our franchise partners with our low cost of entry. For 2018,we made a strategic decision keep our strong, existing organic growth steady from current franchise partners while simultaneously focusing on attracting new franchise partners to join the system, whether it&rsquo;s from the fitness segment or from other industries, and so far this year, we&rsquo;ve made great progress on our goal.&rdquo;

One of those new franchisees is Brad Wallace, a master franchisee of 100 Jan-Pro commercial cleaning franchise units. He was attracted to fitness as a new category to diversify his portfolio, and Workout Anytime stood out specifically as a brand that&rsquo;s at the start of a rapid growth trajectory.

&ldquo;[Fitness] is a stable, growing industry, and I like that I&rsquo;m getting in with Workout Anytime during a time of incredible growth for the brand,&rdquo; said Wallace. &ldquo;I like the business model, which offers an attractive work/life balance, and is pretty easy to scale.&rdquo;

With growth from new franchisees in mind, Workout Anytime has territories available in desired markets across the country and plans to open 50 new locations in 2018 in Alabama, Arkansas, Florida, Georgia, Idaho, Minnesota, North Carolina, Oklahoma, South Carolina, Tennessee and Texas.

Prospects interested in a Workout Anytime franchise can expect an initial investment between $449,800 and $866,000 and a franchise fee of $35,000. For more information about Workout Anytime and its available franchise opportunities, please visit <a href="http://www.workoutanytimefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-grows-with-new-franchise-partners-and-existing-franchisees-2707910" target="_blank" rel="nofollow" target="_blank">www.workoutanytimefranchise.com</a>

Workout Anytime Grows with New Franchise Partners and Existing Franchisees

1851 Franchise

160-unit fitness franchise is on its fastest growth trajectory; success points to the value of the model

This brand page has been paid for by WORKOUT ANYTIME. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Workout Anytime Announces National Partnership With the American Cancer Society

Workout Anytime Teams Up with Viral Baseball Star Kyle “KJ” Jackson to Inspire Fitness Journeys Nationwide

Workout Anytime Appoints Savannah Baseball Star Kyle “KJ” Jackson as First-Ever Chief Aura Officer

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ATLANTA —&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, has appointed the viral Savannah baseball star and influencer Kyle “KJ” Jackson as its first Chief Aura Officer, reinforcing the brand’s commitment to intentionally leading culture, connection, and community across its clubs.KJ, known for his high-energy presence and ability to connect with fans across generations, will serve as a culture-focused ambassador for&nbsp;<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a>. The role is designed to extend beyond social media into the member experience, from digital welcomes and club-level storytelling, to new ways for members to share their own stories.“Workout Anytime has always been more than a place just to work out,” said&nbsp;<a href="https://www.linkedin.com/in/lynsay-flynt-5b6b54b3/">Lynsay Flynt</a>, Director of Marketing at Workout Anytime. “Over the past year, especially through The After campaign, we realized we weren’t just talking about fitness results. What truly makes the journey transformative isn’t access or equipment alone, it’s how people feel when they walk through our doors. It’s the energy, the consistency, and the human connection that reminds them they belong.”Flynt said the Chief Aura Officer role is meant to steward and lead the brand’s culture with intention as the franchise system continues to grow.“When we talk about aura, it’s not about hype or volume, it’s about presence,” Flynt said. “From the first time I met KJ, he showed a rare ability to walk into a room and make people feel seen, welcomed, and inspired. His personal journey, overcoming injuries and obstacles that could have derailed his path, instead became a launching pad for his growth and success. Like so many people, KJ faced real hurdles, and it’s that authenticity, that lived experience, that makes his aura such a natural fit for the culture and message that Workout Anytime is championing.”The partnership between Workout Anytime and KJ gained national attention through “The After” campaign in 2025, which proved to be a defining moment for the brand, demonstrating what’s possible when an athlete becomes embedded in a brand’s culture and story, rather than simply representing it. This moment became a natural bridge for KJ to step in as Chief Aura Officer.“Aura isn’t something you claim, it’s something people feel,” said KJ. “For me, it comes from being real, relatable, and grounded. I never want to feel above anyone. I want people to know that if it’s possible for me, it’s possible for them too.”For KJ, partnering with Workout Anytime as Chief Aura Officer is deeply personal, and a passion for him to continue to use his platform and influence for good.“I’ve faced injuries, setbacks, and moments where everything felt uncertain, but I learned that small wins, the right people, and the right environment can change everything,” KJ said. “Workout Anytime creates that environment, a place where people belong, feel supported, and are empowered to become their best selves, one step at a time.”By introducing the Chief Aura Officer role, Workout Anytime is taking an industry-first approach, placing culture, energy and authenticity at the center of leadership, not as a campaign or tagline, but as a lived experience across every club and community it serves.“This partnership with KJ feels like a natural next step for our brand,” said&nbsp;<a href="https://www.linkedin.com/in/jerry-pugh-31296b41/">Jerry Pugh</a>, CEO of Workout Anytime. “He doesn’t just understand our culture, he lives it, and we’re excited to grow together.”For more information or to find a location near you, visit&nbsp;<a href="http://workoutanytime.com">workoutanytime.com</a>.ABOUT WORKOUT ANYTIME:Atlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

Workout Anytime Franchise - Chief Aura Officer KJ Jackson - 1851 Franchise

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ATLANTA, GA&nbsp;—&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, announced a national partnership with the<a href="https://www.cancer.org/"> American Cancer Society</a>, launching a systemwide initiative designed to mobilize members, teams and communities in the fight against cancer.The partnership centers on the Battle Ropes Challenge, a nationwide fundraising effort that brings people together around a shared cause. Participants complete a 30-second battle ropes exercise that works the full body, combining strength and cardio through waves, slams or steady movements. Each challenge includes a donation to the American Cancer Society and a personal tribute recognized in clubs and shared digitally.“<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a> was built on the belief that fitness is about more than workouts — it’s about people,” said CEO&nbsp;<a href="http://linkedin.com/in/jerry-pugh-31296b41">Jerry Pugh</a>. “This partnership with the American Cancer Society allows us to turn movement into meaning and bring our entire system together around a cause that touches nearly every family. Together, we’re creating a powerful, visible way for our members and communities to stand up to cancer.”Throughout 2026, Workout Anytime will host the Battle Ropes Challenge at locations nationwide. The effort will include in-gym activities and online outreach, and is open to both members and non-members. Participation and updates will be shared using the hashtag #FightTheBattle.With more than 1.3 million volunteers nationwide, the American Cancer Society leads efforts to improve the lives of people with cancer and their families through advocacy, research and patient support. The organization currently invests more than $500 million in active research grants, provides hundreds of thousands of free rides to treatment and free nights of lodging for patients and caregivers each year, and directs more than 80% of every dollar raised toward programs and research.“We’re proud to partner with Workout Anytime and involve communities across the country,” said&nbsp;<a href="https://www.linkedin.com/in/juancuetohsnega/">Juan Cueto</a>, vice president of the American Cancer Society in Georgia. “This effort brings people together around physical activity while supporting our work to reduce the impact of cancer.”The collaboration also aligns with American Cancer Society guidelines for physical activity and healthy living, encouraging adults to engage in regular movement as part of a healthier lifestyle that can help reduce cancer risk.“Our members don’t just join a gym — they join a movement,” Pugh said. “Through this partnership, we’re proving that when communities move together, they can make a real difference.”ABOUT WORKOUT ANYTIMEAtlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple, and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. and Central America by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

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Workout Anytime Accelerates Growth in 2025: New Leadership, NIL Initiatives and Franchise Expansion Signal Strong Midyear Momentum

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Workout Anytime Grows with New Franchise Partners and Existing Franchisees

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