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Workout Anytime Grows with New Franchise Partners and Existing Franchisees

160-unit fitness franchise is on its fastest growth trajectory; success points to the value of the model

By LAUREN MOORMAN1851 Franchise Contributor
SPONSORED 9:09AM 09/21/18

A franchise brand’s success can be measured at many times through its life cycle: the signing of its first franchisee, a franchisee signing on for an additional location, breaking of 50 units, and so on. But once a brand is above the 100 unit mark, what is a good indicator of success? Workout Anytime, a 24-hour, seven-day-a-week fitness franchise with more than 160 units across the U.S., has announced it latest goal: to reach 50 percent growth with new franchise partners.

Most Workout Anytime franchisees have seen such great success with their first location that they have signed on to add more locations to their portfolios, which has been a key driver of the brand’s growth. In 2017, 73 percent of existing Workout Anytime franchisees owned more than one unit, a strong validation to the success of the business model. Traditionally, 75 percent of new franchise sales have come from existing franchisees. But to accelerate growth, particularly in new territories, the company set a goal for 2018 to reverse that ratio and look to achieve the majority of growth from new franchisees from both existing and new markets.

Through June of 2018, more than 60 percent of Workout Anytime’s franchise sales have come from new franchisees, a 100 percent increase from the same time period in 2017.

“We are ahead of the goal for 2018, and that speaks to the value of our model and its scalability,” said Mark de Gorter, Chief Operating Officer of Workout Anytime. “We have perfected our model’s value proposition, which extends to the customer in our low-cost membership fees and to our franchise partners with our low cost of entry. For 2018,we made a strategic decision keep our strong, existing organic growth steady from current franchise partners while simultaneously focusing on attracting new franchise partners to join the system, whether it’s from the fitness segment or from other industries, and so far this year, we’ve made great progress on our goal.”

One of those new franchisees is Brad Wallace, a master franchisee of 100 Jan-Pro commercial cleaning franchise units. He was attracted to fitness as a new category to diversify his portfolio, and Workout Anytime stood out specifically as a brand that’s at the start of a rapid growth trajectory.

“[Fitness] is a stable, growing industry, and I like that I’m getting in with Workout Anytime during a time of incredible growth for the brand,” said Wallace. “I like the business model, which offers an attractive work/life balance, and is pretty easy to scale.”

With growth from new franchisees in mind, Workout Anytime has territories available in desired markets across the country and plans to open 50 new locations in 2018 in Alabama, Arkansas, Florida, Georgia, Idaho, Minnesota, North Carolina, Oklahoma, South Carolina, Tennessee and Texas.

Prospects interested in a Workout Anytime franchise can expect an initial investment between $449,800 and $866,000 and a franchise fee of $35,000. For more information about Workout Anytime and its available franchise opportunities, please visit