Workout Anytime

The fitness industry, which generates $80 billion dollars annually, is booming. Even with a market filled with larger competitors, <a href="http://workoutanytimefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-offers-scalable-and-sustainable-business-model-that-stands-out-from-the-crowd-12225" target="_blank" rel="nofollow" target="_blank">WORKOUT ANYTIME</a> consistently comes out on top as an emerging force. Just like their mission statement says, &ldquo;Think big. Keep it simple. Do it with integrity,&rdquo; the company has developed a gym that meets the needs of their clients. <a href="https://workoutanytime.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-offers-scalable-and-sustainable-business-model-that-stands-out-from-the-crowd-12225" target="_blank" rel="nofollow" target="_blank">WORKOUT ANYTIME</a> has done this by combining convenience and affordability with state of the art equipment, while also offering a sustainable business model for its franchisees.

Now, the brand is looking forward to opening 50 more locations in 2017 and breaking the 200 unit milestone. And with their current expansion and momentum gained from increasing brand recognition, it&rsquo;s clear that their growth is not only unstoppable, but well on its way to achieving even bigger landmark development numbers in the years ahead.

Six years ago was when Todd Devine first began looking at purchasing a fitness franchise. WORKOUT ANYTIME was brand new at the time, with only 22 locations. Back then, he decided to go with a different franchise that was a little more established. But recently, Devine saw an unmistakable shift in the fitness marketplace. And even though he owned another competing fitness brand, he decided to sell it and instead buy a WORKOUT ANYTIME franchise. That&rsquo;s because, over the years, WORKOUT ANYTIME had gained tremendous traction in the industry, and he saw that the brand was outpacing its competition as it became more established throughout the country. Devine decided it was time to make the jump over to WORKOUT ANYTIME. &nbsp;

Devine saw that the brand&rsquo;s no-frills approach was giving people what they wanted--an in-and-out workout that was more convenient, flexible and cheaper, all without skimping on quality. He also saw that there were more opportunities for multi-unit ownership within their network, as the market was less saturated with WORKOUT ANYTIME locations.

&ldquo;The economy and the mindset of gym-goers has changed. Gyms have to be competitive. People don&rsquo;t want long term commitments and high membership fees. The WORKOUT ANYTIME model has what it takes to be competitive in this new fitness landscape,&rdquo; Devine said.

Randy Trotter, Senior Vice President of Development for WORKOUT ANYTIME, agrees with Devine&rsquo;s analysis of the current fitness landscape. Affordable for both customers and owners, the model is very attractive to potential owners. &nbsp;

&ldquo;People always pick us when they do their research. Our gyms are offering convenience, state of the art equipment and affordable packages while still being focused on results,&rdquo; Trotter said.

WORKOUT ANYTIME&rsquo;s semi-absentee business model has also emerged as one of the brand&rsquo;s key differentiators and major model differentiators.

&ldquo;WORKOUT ANYTIME&rsquo;s semi-absentee business model offers a great quality of life. There is a minimal time commitment with large profit potential. Franchisees are able to keep their job and grow their business on the side. And with low overhead and only three employees needed to run a club, the model is easily scalable,&rdquo; Trotter added. &nbsp;

Their model is so scalable, in fact, that around 63 percent of their franchisees own multiple units. And there is plenty of room for expansion.

With this highly scalable business model and many opportunities for growth combined with the top-notch support systems, franchisees are positioned for success. With $150,000 down to own and third party financing and real estate assistance, starting out in the brand is easily attainable. WORKOUT ANYTIME University offers an immersive program to beginning franchisees, followed by continuous learning opportunities, including WOAT TV with weekly webinars. Field Op Support is made available should an owner need reinforcements. This level of support is all part of the commitment that WORKOUT ANYTIME has to their franchisees to help them achieve their lifestyle and financial goals.

This commitment to franchisee success and a scalable semi-absentee business model are precisely why WORKOUT ANYTIME is positioned to tremendous growth. With their focus on small to medium sized towns in underserved areas, the brand&rsquo;s recognition will only grow as it continues to offer a simple and attractive alternative that stands out amongst the other amenity-overloaded fitness brands.&nbsp;

WORKOUT ANYTIME Offers Scalable and Sustainable Business Model That Stands Out From the Crowd

1851 Franchise

WORKOUT ANYTIME’s semi-absentee business model is helping franchises stay competitive in the fitness industry while helping them attain their lifestyle and financial goals. 

This brand page has been paid for by WORKOUT ANYTIME. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

workout-anytime-offers-scalable-and-sustainable-business-model-that-stands-out-from-the-crowd

FRANCHISE INFORMATION

Own a Workout Anytime

Why Workout Anytime

Growth Vision

Franchisee Highlight

Learn

Download Brochure

Visit Website

WORKOUT ANYTIME

Facebook

Instagram

LinkedIn

SOCIAL MEDIA

Workout Anytime Announces National Partnership With the American Cancer Society

Workout Anytime Teams Up with Viral Baseball Star Kyle “KJ” Jackson to Inspire Fitness Journeys Nationwide

Workout Anytime Appoints Savannah Baseball Star Kyle “KJ” Jackson as First-Ever Chief Aura Officer

WORKOUT ANYTIME MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT WORKOUT ANYTIME

CONTACT WORKOUT ANYTIME

facebook

instagram

twitter

linkedin

First Name

Last Name

Email

Phone

State Of Interest

City

State / Province

How did you hear about us?

Timeframe to Open

Best Time to Call

ATLANTA —&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, has appointed the viral Savannah baseball star and influencer Kyle “KJ” Jackson as its first Chief Aura Officer, reinforcing the brand’s commitment to intentionally leading culture, connection, and community across its clubs.KJ, known for his high-energy presence and ability to connect with fans across generations, will serve as a culture-focused ambassador for&nbsp;<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a>. The role is designed to extend beyond social media into the member experience, from digital welcomes and club-level storytelling, to new ways for members to share their own stories.“Workout Anytime has always been more than a place just to work out,” said&nbsp;<a href="https://www.linkedin.com/in/lynsay-flynt-5b6b54b3/">Lynsay Flynt</a>, Director of Marketing at Workout Anytime. “Over the past year, especially through The After campaign, we realized we weren’t just talking about fitness results. What truly makes the journey transformative isn’t access or equipment alone, it’s how people feel when they walk through our doors. It’s the energy, the consistency, and the human connection that reminds them they belong.”Flynt said the Chief Aura Officer role is meant to steward and lead the brand’s culture with intention as the franchise system continues to grow.“When we talk about aura, it’s not about hype or volume, it’s about presence,” Flynt said. “From the first time I met KJ, he showed a rare ability to walk into a room and make people feel seen, welcomed, and inspired. His personal journey, overcoming injuries and obstacles that could have derailed his path, instead became a launching pad for his growth and success. Like so many people, KJ faced real hurdles, and it’s that authenticity, that lived experience, that makes his aura such a natural fit for the culture and message that Workout Anytime is championing.”The partnership between Workout Anytime and KJ gained national attention through “The After” campaign in 2025, which proved to be a defining moment for the brand, demonstrating what’s possible when an athlete becomes embedded in a brand’s culture and story, rather than simply representing it. This moment became a natural bridge for KJ to step in as Chief Aura Officer.“Aura isn’t something you claim, it’s something people feel,” said KJ. “For me, it comes from being real, relatable, and grounded. I never want to feel above anyone. I want people to know that if it’s possible for me, it’s possible for them too.”For KJ, partnering with Workout Anytime as Chief Aura Officer is deeply personal, and a passion for him to continue to use his platform and influence for good.“I’ve faced injuries, setbacks, and moments where everything felt uncertain, but I learned that small wins, the right people, and the right environment can change everything,” KJ said. “Workout Anytime creates that environment, a place where people belong, feel supported, and are empowered to become their best selves, one step at a time.”By introducing the Chief Aura Officer role, Workout Anytime is taking an industry-first approach, placing culture, energy and authenticity at the center of leadership, not as a campaign or tagline, but as a lived experience across every club and community it serves.“This partnership with KJ feels like a natural next step for our brand,” said&nbsp;<a href="https://www.linkedin.com/in/jerry-pugh-31296b41/">Jerry Pugh</a>, CEO of Workout Anytime. “He doesn’t just understand our culture, he lives it, and we’re excited to grow together.”For more information or to find a location near you, visit&nbsp;<a href="http://workoutanytime.com">workoutanytime.com</a>.ABOUT WORKOUT ANYTIME:Atlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

Workout Anytime Franchise - Chief Aura Officer KJ Jackson - 1851 Franchise

workout-anytime-chief-aura-officer-kyle-kj-jackson

ATLANTA, GA&nbsp;—&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, announced a national partnership with the<a href="https://www.cancer.org/"> American Cancer Society</a>, launching a systemwide initiative designed to mobilize members, teams and communities in the fight against cancer.The partnership centers on the Battle Ropes Challenge, a nationwide fundraising effort that brings people together around a shared cause. Participants complete a 30-second battle ropes exercise that works the full body, combining strength and cardio through waves, slams or steady movements. Each challenge includes a donation to the American Cancer Society and a personal tribute recognized in clubs and shared digitally.“<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a> was built on the belief that fitness is about more than workouts — it’s about people,” said CEO&nbsp;<a href="http://linkedin.com/in/jerry-pugh-31296b41">Jerry Pugh</a>. “This partnership with the American Cancer Society allows us to turn movement into meaning and bring our entire system together around a cause that touches nearly every family. Together, we’re creating a powerful, visible way for our members and communities to stand up to cancer.”Throughout 2026, Workout Anytime will host the Battle Ropes Challenge at locations nationwide. The effort will include in-gym activities and online outreach, and is open to both members and non-members. Participation and updates will be shared using the hashtag #FightTheBattle.With more than 1.3 million volunteers nationwide, the American Cancer Society leads efforts to improve the lives of people with cancer and their families through advocacy, research and patient support. The organization currently invests more than $500 million in active research grants, provides hundreds of thousands of free rides to treatment and free nights of lodging for patients and caregivers each year, and directs more than 80% of every dollar raised toward programs and research.“We’re proud to partner with Workout Anytime and involve communities across the country,” said&nbsp;<a href="https://www.linkedin.com/in/juancuetohsnega/">Juan Cueto</a>, vice president of the American Cancer Society in Georgia. “This effort brings people together around physical activity while supporting our work to reduce the impact of cancer.”The collaboration also aligns with American Cancer Society guidelines for physical activity and healthy living, encouraging adults to engage in regular movement as part of a healthier lifestyle that can help reduce cancer risk.“Our members don’t just join a gym — they join a movement,” Pugh said. “Through this partnership, we’re proving that when communities move together, they can make a real difference.”ABOUT WORKOUT ANYTIMEAtlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple, and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. and Central America by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

workout-anytime-announces-national-partnership-with-the-american-cancer-society

workout-anytime-teams-up-with-viral-baseball-star-kyle-kj-jackson-to-inspire-fitness-journeys-nationwide

Workout Anytime Accelerates Growth in 2025: New Leadership, NIL Initiatives and Franchise Expansion Signal Strong Midyear Momentum

workout-anytime-accelerates-growth-in-2025-new-leadership-nil-initiatives-and-franchise-expansion-signal-strong-midyear-momentum

WORKOUT ANYTIME Offers Scalable and Sustainable Business Model That Stands Out From the Crowd

MORE STORIES LIKE THIS