Workout Anytime

In <a href="https://workoutanytimefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-targets-boise-for-new-gyms-2707912" target="_blank" rel="nofollow" target="_blank">Workout Anytime</a>&rsquo;s 20 years of business, the fitness brand has expanded consistently, establishing more than 160 locations in markets across the country. For the next stage of the franchise&rsquo;s development strategy, <a href="https://1851franchise.com/workoutanytime" target="_blank">Workout Anytime</a> is targeting Boise, Idaho for a slate of new units across the market.

Boise is an untapped market for Workout Anytime, and the brand is moving quickly to take advantage of the opportunity. Chris Gately, the franchise&rsquo;s area developer for the market, already has plans for seven locations in the area. Five of those locations will be owned by Boise&rsquo;s first Workout Anytime franchisee, Susie Robinson.

&ldquo;Susie and I will be opening five locations in the Treasure Valley area, and another franchisee is opening two more units in the greater Boise area,&rdquo; Gately said.

And that&rsquo;s just the start. Gately says the market can support many more units, and because Workout Anytime&rsquo;s reciprocal club model allows customers to access any club with a single membership, franchisees don&rsquo;t have to worry about competing with neighboring club owners.

Gates says Boise isn&rsquo;t only underserved by Workout Anytime, it&rsquo;s generally underserved by gyms in general, creating an opportunity for Workout Anytime owners to step in and dominate the market.

&ldquo;We see a gap in service from competition throughout the area,&rdquo; he said. &ldquo;The market is wide open, and we&rsquo;re excited to step in and fill that gap.&rdquo;

That gap, Gately says, does not reflect the habits or desires of Boise&rsquo;s consumers. &ldquo;The town is full of people with all levels of experience in fitness, and they are looking for options that fit their routine,&rdquo; he said.

And Workout Anytime is well-equipped to meet that demand, offering a model that &ldquo;caters to all walks of life,&rdquo; Gately said.

&ldquo;From the equipment and coaches to the training courses and the High-Intensity Interval Training programs, we have something for everyone,&rdquo; he said.

By streamlining their buildout, Workout Anytime not only offers more cardio and weight options in a smaller footprint, it also incorporates a number of amenities typically reserved for larger, more expensive gyms.

&ldquo;We offer tanning and hydro-massage, which are big draws and not something you can typically find at this price point,&rdquo; Gately said.

Because Workout Anytime&rsquo;s operational model has been carefully refined and applied in markets across the country, new franchise owners are not required to have experience in the fitness industry. &ldquo;Because the club footprints range from 6,000-9,000 square feet, not only are the build-out costs lower than typical competition, but equipment costs&mdash;both initially and for replacement overtime&mdash;are much lower&rdquo;, said Mark de Gorter, Workout Anytime chief operating officer. For new clubs in Boise, Gately says he is primarily looking for people who fit the brand&rsquo;s culture and see the value of the opportunity.

&ldquo;Part of what we&rsquo;re all about is treating our customers as family,&rdquo; he said. &ldquo;We want to work with owners who take that to heart. We&rsquo;ve got the best programs and equipment money can buy and an incredibly high value-per-square-foot build out. You won&rsquo;t find a better opportunity in fitne

Workout Anytime Targets Boise for New Gyms

1851 Franchise

The fitness franchise is seeking qualified new owners throughout the development market.

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Workout Anytime Announces National Partnership With the American Cancer Society

Workout Anytime Teams Up with Viral Baseball Star Kyle “KJ” Jackson to Inspire Fitness Journeys Nationwide

Workout Anytime Appoints Savannah Baseball Star Kyle “KJ” Jackson as First-Ever Chief Aura Officer

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ATLANTA —&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, has appointed the viral Savannah baseball star and influencer Kyle “KJ” Jackson as its first Chief Aura Officer, reinforcing the brand’s commitment to intentionally leading culture, connection, and community across its clubs.KJ, known for his high-energy presence and ability to connect with fans across generations, will serve as a culture-focused ambassador for&nbsp;<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a>. The role is designed to extend beyond social media into the member experience, from digital welcomes and club-level storytelling, to new ways for members to share their own stories.“Workout Anytime has always been more than a place just to work out,” said&nbsp;<a href="https://www.linkedin.com/in/lynsay-flynt-5b6b54b3/">Lynsay Flynt</a>, Director of Marketing at Workout Anytime. “Over the past year, especially through The After campaign, we realized we weren’t just talking about fitness results. What truly makes the journey transformative isn’t access or equipment alone, it’s how people feel when they walk through our doors. It’s the energy, the consistency, and the human connection that reminds them they belong.”Flynt said the Chief Aura Officer role is meant to steward and lead the brand’s culture with intention as the franchise system continues to grow.“When we talk about aura, it’s not about hype or volume, it’s about presence,” Flynt said. “From the first time I met KJ, he showed a rare ability to walk into a room and make people feel seen, welcomed, and inspired. His personal journey, overcoming injuries and obstacles that could have derailed his path, instead became a launching pad for his growth and success. Like so many people, KJ faced real hurdles, and it’s that authenticity, that lived experience, that makes his aura such a natural fit for the culture and message that Workout Anytime is championing.”The partnership between Workout Anytime and KJ gained national attention through “The After” campaign in 2025, which proved to be a defining moment for the brand, demonstrating what’s possible when an athlete becomes embedded in a brand’s culture and story, rather than simply representing it. This moment became a natural bridge for KJ to step in as Chief Aura Officer.“Aura isn’t something you claim, it’s something people feel,” said KJ. “For me, it comes from being real, relatable, and grounded. I never want to feel above anyone. I want people to know that if it’s possible for me, it’s possible for them too.”For KJ, partnering with Workout Anytime as Chief Aura Officer is deeply personal, and a passion for him to continue to use his platform and influence for good.“I’ve faced injuries, setbacks, and moments where everything felt uncertain, but I learned that small wins, the right people, and the right environment can change everything,” KJ said. “Workout Anytime creates that environment, a place where people belong, feel supported, and are empowered to become their best selves, one step at a time.”By introducing the Chief Aura Officer role, Workout Anytime is taking an industry-first approach, placing culture, energy and authenticity at the center of leadership, not as a campaign or tagline, but as a lived experience across every club and community it serves.“This partnership with KJ feels like a natural next step for our brand,” said&nbsp;<a href="https://www.linkedin.com/in/jerry-pugh-31296b41/">Jerry Pugh</a>, CEO of Workout Anytime. “He doesn’t just understand our culture, he lives it, and we’re excited to grow together.”For more information or to find a location near you, visit&nbsp;<a href="http://workoutanytime.com">workoutanytime.com</a>.ABOUT WORKOUT ANYTIME:Atlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

Workout Anytime Franchise - Chief Aura Officer KJ Jackson - 1851 Franchise

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ATLANTA, GA&nbsp;—&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, announced a national partnership with the<a href="https://www.cancer.org/"> American Cancer Society</a>, launching a systemwide initiative designed to mobilize members, teams and communities in the fight against cancer.The partnership centers on the Battle Ropes Challenge, a nationwide fundraising effort that brings people together around a shared cause. Participants complete a 30-second battle ropes exercise that works the full body, combining strength and cardio through waves, slams or steady movements. Each challenge includes a donation to the American Cancer Society and a personal tribute recognized in clubs and shared digitally.“<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a> was built on the belief that fitness is about more than workouts — it’s about people,” said CEO&nbsp;<a href="http://linkedin.com/in/jerry-pugh-31296b41">Jerry Pugh</a>. “This partnership with the American Cancer Society allows us to turn movement into meaning and bring our entire system together around a cause that touches nearly every family. Together, we’re creating a powerful, visible way for our members and communities to stand up to cancer.”Throughout 2026, Workout Anytime will host the Battle Ropes Challenge at locations nationwide. The effort will include in-gym activities and online outreach, and is open to both members and non-members. Participation and updates will be shared using the hashtag #FightTheBattle.With more than 1.3 million volunteers nationwide, the American Cancer Society leads efforts to improve the lives of people with cancer and their families through advocacy, research and patient support. The organization currently invests more than $500 million in active research grants, provides hundreds of thousands of free rides to treatment and free nights of lodging for patients and caregivers each year, and directs more than 80% of every dollar raised toward programs and research.“We’re proud to partner with Workout Anytime and involve communities across the country,” said&nbsp;<a href="https://www.linkedin.com/in/juancuetohsnega/">Juan Cueto</a>, vice president of the American Cancer Society in Georgia. “This effort brings people together around physical activity while supporting our work to reduce the impact of cancer.”The collaboration also aligns with American Cancer Society guidelines for physical activity and healthy living, encouraging adults to engage in regular movement as part of a healthier lifestyle that can help reduce cancer risk.“Our members don’t just join a gym — they join a movement,” Pugh said. “Through this partnership, we’re proving that when communities move together, they can make a real difference.”ABOUT WORKOUT ANYTIMEAtlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple, and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. and Central America by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

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Workout Anytime Accelerates Growth in 2025: New Leadership, NIL Initiatives and Franchise Expansion Signal Strong Midyear Momentum

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Workout Anytime Targets Boise for New Gyms

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