Workout Anytime

Last year when&nbsp;<a href="http://workoutanytimefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-where-are-they-now-8199" target="_blank" rel="nofollow" target="_blank">WORKOUT&nbsp;ANYTIME&nbsp;</a>was named to our <a href="http://1851franchise.com/details/2998/Top-25-Brands-to-Watch-in-2016" target="_blank">25 Brands to Watch List</a>, the 24/7 fitness brand was navigating a growing franchise segment with its 82 clubs, largely concentrated in the Southeast. Since then the brand has achieved many milestones, including opening its 100th&nbsp;unit, launching a nationwide non-profit partnership and entering new key growth markets.

Now boasting more than 100 clubs stretching across the country from Portland, Oregon to Portland, Maine, <a href="http://workoutanytime.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-where-are-they-now-8199" target="_blank" rel="nofollow" target="_blank">WORKOUT&nbsp;ANYTIME&nbsp;</a>has continued to thrive, entering key development markets like Milwaukee and Minnesota. The brand has clubs under development in St. Louis and Kansas City and sees huge potential for growth in Florida, the Carolinas, Texas and Arizona.

WORKOUT ANYTIME is celebrating fifteen years in business, but has seen the bulk of their growth in the last four years. The brand continues to accelerate that growth by targeting multi-unit franchisees, invested in both their communities and in the brand.

&ldquo;We look for people who want to get involved in the local community and run the market. We look for someone who is willing to become a partner and represent our brand and themselves in the community,&rdquo; said WORKOUT ANYTIME COO Mark de Gorter. &ldquo;We look at small markets, where labor, real estate and marketing costs are lower. WORKOUT ANYTIME&rsquo;s model really fits there. Outlying communities are where we focus.&rdquo;

The strategy has paid off. WORKOUT ANYTIME has increased its growth by 85 percent in 2016. More than 60 percent of its clubs are operated by multi-unit franchisees, and with the fitness industry expected to continue its staggering growth, this brand shows no signs of slowing down.

With the growth of the industry comes dreaded competition, but WORKOUT&nbsp;ANYTIME&nbsp;has set itself apart from the competition by attracting growth-minded multi-unit franchisees and offering the most cutting-edge equipment while maintaining their mission of being the best value per square foot fitness facility for members. The brand also has a dedicated group of local owners who are invested in seeing both the brand and its clients succeed.

&ldquo;Most of our clubs are locally owned and operated. Members can have a deeper connection with their gym,&rdquo; said de Gorter. &ldquo;We learn clients&rsquo; needs and help them with a program that works for them so that people feel good about coming there. Our segment is characterized by a no-commitment model. If they aren&rsquo;t happy, they can go somewhere else. Our cancellation rates have been well below the average for our industry. Our owners get really involved with members.&rdquo;

In addition to community ties a low price, no-commitment membership model, and round-the-clock accessibility for customers, WORKOUT ANYTIME offers a variety of state of the art equipment, including MATRIX, a distributor of high quality exercise equipment used by top brands across the country, and continues to introduce new amenities and features to engage and grow its customer base, like launching a small group training program this month. The brand has capitalized on the popularity of HIIT training by offering training programs featuring the method as well.

As&nbsp;WORKOUT&nbsp;ANYTIME&nbsp;barrels towards 2017 and its goal of having 175 clubs by the end of the year, the brand continues to evolve and progress into a major player in the fitness franchise segment.

With&nbsp;growth&nbsp;accelerating&nbsp;each&nbsp;year,&nbsp;WORKOUT&nbsp;ANYTIME&nbsp;resolutely remains a brand to watch.

WORKOUT ANYTIME: Where Are They Now?

1851 Franchise

The 24/7 fitness concept has sped up development by partnering with growth-minded and locally-tied franchisees.


This brand page has been paid for by WORKOUT ANYTIME. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Workout Anytime Announces National Partnership With the American Cancer Society

Workout Anytime Teams Up with Viral Baseball Star Kyle “KJ” Jackson to Inspire Fitness Journeys Nationwide

Workout Anytime Appoints Savannah Baseball Star Kyle “KJ” Jackson as First-Ever Chief Aura Officer

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ATLANTA —&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, has appointed the viral Savannah baseball star and influencer Kyle “KJ” Jackson as its first Chief Aura Officer, reinforcing the brand’s commitment to intentionally leading culture, connection, and community across its clubs.KJ, known for his high-energy presence and ability to connect with fans across generations, will serve as a culture-focused ambassador for&nbsp;<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a>. The role is designed to extend beyond social media into the member experience, from digital welcomes and club-level storytelling, to new ways for members to share their own stories.“Workout Anytime has always been more than a place just to work out,” said&nbsp;<a href="https://www.linkedin.com/in/lynsay-flynt-5b6b54b3/">Lynsay Flynt</a>, Director of Marketing at Workout Anytime. “Over the past year, especially through The After campaign, we realized we weren’t just talking about fitness results. What truly makes the journey transformative isn’t access or equipment alone, it’s how people feel when they walk through our doors. It’s the energy, the consistency, and the human connection that reminds them they belong.”Flynt said the Chief Aura Officer role is meant to steward and lead the brand’s culture with intention as the franchise system continues to grow.“When we talk about aura, it’s not about hype or volume, it’s about presence,” Flynt said. “From the first time I met KJ, he showed a rare ability to walk into a room and make people feel seen, welcomed, and inspired. His personal journey, overcoming injuries and obstacles that could have derailed his path, instead became a launching pad for his growth and success. Like so many people, KJ faced real hurdles, and it’s that authenticity, that lived experience, that makes his aura such a natural fit for the culture and message that Workout Anytime is championing.”The partnership between Workout Anytime and KJ gained national attention through “The After” campaign in 2025, which proved to be a defining moment for the brand, demonstrating what’s possible when an athlete becomes embedded in a brand’s culture and story, rather than simply representing it. This moment became a natural bridge for KJ to step in as Chief Aura Officer.“Aura isn’t something you claim, it’s something people feel,” said KJ. “For me, it comes from being real, relatable, and grounded. I never want to feel above anyone. I want people to know that if it’s possible for me, it’s possible for them too.”For KJ, partnering with Workout Anytime as Chief Aura Officer is deeply personal, and a passion for him to continue to use his platform and influence for good.“I’ve faced injuries, setbacks, and moments where everything felt uncertain, but I learned that small wins, the right people, and the right environment can change everything,” KJ said. “Workout Anytime creates that environment, a place where people belong, feel supported, and are empowered to become their best selves, one step at a time.”By introducing the Chief Aura Officer role, Workout Anytime is taking an industry-first approach, placing culture, energy and authenticity at the center of leadership, not as a campaign or tagline, but as a lived experience across every club and community it serves.“This partnership with KJ feels like a natural next step for our brand,” said&nbsp;<a href="https://www.linkedin.com/in/jerry-pugh-31296b41/">Jerry Pugh</a>, CEO of Workout Anytime. “He doesn’t just understand our culture, he lives it, and we’re excited to grow together.”For more information or to find a location near you, visit&nbsp;<a href="http://workoutanytime.com">workoutanytime.com</a>.ABOUT WORKOUT ANYTIME:Atlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

Workout Anytime Franchise - Chief Aura Officer KJ Jackson - 1851 Franchise

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ATLANTA, GA&nbsp;—&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, announced a national partnership with the<a href="https://www.cancer.org/"> American Cancer Society</a>, launching a systemwide initiative designed to mobilize members, teams and communities in the fight against cancer.The partnership centers on the Battle Ropes Challenge, a nationwide fundraising effort that brings people together around a shared cause. Participants complete a 30-second battle ropes exercise that works the full body, combining strength and cardio through waves, slams or steady movements. Each challenge includes a donation to the American Cancer Society and a personal tribute recognized in clubs and shared digitally.“<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a> was built on the belief that fitness is about more than workouts — it’s about people,” said CEO&nbsp;<a href="http://linkedin.com/in/jerry-pugh-31296b41">Jerry Pugh</a>. “This partnership with the American Cancer Society allows us to turn movement into meaning and bring our entire system together around a cause that touches nearly every family. Together, we’re creating a powerful, visible way for our members and communities to stand up to cancer.”Throughout 2026, Workout Anytime will host the Battle Ropes Challenge at locations nationwide. The effort will include in-gym activities and online outreach, and is open to both members and non-members. Participation and updates will be shared using the hashtag #FightTheBattle.With more than 1.3 million volunteers nationwide, the American Cancer Society leads efforts to improve the lives of people with cancer and their families through advocacy, research and patient support. The organization currently invests more than $500 million in active research grants, provides hundreds of thousands of free rides to treatment and free nights of lodging for patients and caregivers each year, and directs more than 80% of every dollar raised toward programs and research.“We’re proud to partner with Workout Anytime and involve communities across the country,” said&nbsp;<a href="https://www.linkedin.com/in/juancuetohsnega/">Juan Cueto</a>, vice president of the American Cancer Society in Georgia. “This effort brings people together around physical activity while supporting our work to reduce the impact of cancer.”The collaboration also aligns with American Cancer Society guidelines for physical activity and healthy living, encouraging adults to engage in regular movement as part of a healthier lifestyle that can help reduce cancer risk.“Our members don’t just join a gym — they join a movement,” Pugh said. “Through this partnership, we’re proving that when communities move together, they can make a real difference.”ABOUT WORKOUT ANYTIMEAtlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple, and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. and Central America by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

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Workout Anytime Accelerates Growth in 2025: New Leadership, NIL Initiatives and Franchise Expansion Signal Strong Midyear Momentum

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WORKOUT ANYTIME: Where Are They Now?

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