Workout Anytime

Workout Anytime, a 24-hour, seven-day-a-week fitness franchise, has stood out in the crowded fitness segment since its inception in 1999 by offering incredible value for both its franchise owners and its members, fueling its growth to more than 175-plus clubs in 2019. Now, as the brand looks ahead to the 200-unit mark, it is leveling up its technology, both for consumers and staff members, to maintain its edge.&nbsp;

On the staff associate front, Workout Anytime has upgraded its training programs as part of its&nbsp;expanded Workout Anytime University initiative, using Bridge, a cloud-based learning management system.&nbsp;

&ldquo;In the fitness industry, there&rsquo;s a lot of turnover, and this program allows us to ensure that our training is being communicated efficiently and consistently across all of our clubs,&rdquo; said Mark de Gorter, Chief Operating Officer for Workout Anytime. &ldquo;We develop the training programs at our corporate office in Alpharetta, Georgia, and roll them out across the network through this cloud-based platform. Our team can now learn by engaging in a repeatable, consistent system that allows them to learn all aspects of our club system when, where and how they want to. Our goal is to increase operational performance and sales at the franchise level, and this platform has really moved the needle in our ability to meet this objective.&rdquo;

Workout Anytime&rsquo;s learning management system offers a total of nearly 100 online courses with short, video-based lessons and a short quiz at the end of each lesson. Learners can access both required and recommended offerings that vary based on position; the content for the sales team, for example, differs from courses for a fitness coach. Plus, the program allows Workout Anytime to run reports to assess the progress of individual learners and groups of learners against assigned programs and courses.&nbsp;

Multi-unit franchisee Mike King owns three Workout Anytime clubs in Lenoir, Weaverville and Marion, North Carolina, and has seen great success by implementing both technologies.&nbsp;

&ldquo;Having access to the Workout Anytime University platform helps keep what the employees are learning consistent, with engaging content that is relevant to their specific job duties,&rdquo; said King. &ldquo;They aren&rsquo;t just reading a handbook or documents that tell them how to do their job. They&rsquo;re able to watch videos that have tests afterwards to make sure they understand. Since implementing the new program, I&rsquo;ve noticed an increase in the consistency in how our staff fields incoming calls, sets up appointments for tours of the clubs and sells memberships.&rdquo;&nbsp;

King added that the platform supplements one-on-one training, role playing, staff meetings and more, but doesn&rsquo;t replace communication that requires a human touch.&nbsp;

Along with its commitment to improving its employee experience, Workout Anytime is laser-focused on improving the customer experience. In 2019, the brand also implemented a consumer listening and member satisfaction tool called Member Experience Metrics (MXM) Medallia at the beginning of 2019, with more than half the clubs in the system having implemented MXM Medallia at the midway point of the year. MXM Medallia allows the brand to measure satisfaction through Net Promoter Score through surveys that are sent to members each day on topics like cleanliness, friendliness of staff, equipment and more.&nbsp;

&ldquo;We&rsquo;ve set aggressive targets to reduce member attrition, and have witnessed first-hand the benefits of implementing the MXM system. Specifically, its&nbsp;allowed us to develop deeper connections to our members, and allows us to address, and respond, to both good and bad feedback, and although very limited, have taken challenging responses and turned them into satisfied members because we&rsquo;ve been proactive, authentic and personal to their situations,&rdquo; said de Gorter. &ldquo;Along the way, we&rsquo;ve seen a significant positive correlation between member satisfaction and club profitability. For example, our top 10 clubs in member satisfaction scores have demonstrated a 13% lower attrition rate than even the targets we&rsquo;ve set for the rest of the network, so we know we&rsquo;re on to something really special here.&rdquo;&nbsp;

Since incorporating MXM Medallia, King has seen a dramatic increase in his clubs&rsquo; cleanliness and friendliness.

&ldquo;This tool has given a platform to members that we may have never otherwise heard from, who are seeing things that we aren&rsquo;t seeing. It&rsquo;s easy for them to give feedback via a quick survey,&rdquo; said King. &ldquo;Our overall scores have increased because members are noticing the higher levels of cleanliness and friendliness in our clubs due to the feedback we&rsquo;ve received. In addition to learning about areas of opportunity, we have also gotten a lot of great compliments on things that we are doing well. As an owner, we can&rsquo;t catch our employees doing everything right but when we get positive feedback from members, it&rsquo;s important to give recognition and praise to those who deserve it, which makes them feel valued and improves morale.&rdquo;&nbsp;

As Workout Anytime looks ahead to the second half of the year and beyond, de Gorter and his team are investigating other technology tools to improve the member experience and unit-level economics, including an automated reputation management and social listings platform, field operations and site selection technology and enterprise-level marketing programs to take more off the franchisees so they can focus on running their businesses.

&ldquo;We have invested in tools that elevate our training and give our members a voice to be able to share feedback about what we&rsquo;re doing well, and what opportunities exist,&rdquo; said de Gorter. &ldquo;On the franchise-partner level, those who invest into these technologies have the ability to create great member experiences, generally improve their operational ability, and with it, become more profitable. We will continue to innovate with technology solutions to create efficiencies and increase the bottom line for our franchisees.&rdquo;

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Workout Anytime’s Focus on Technology Improves Member Satisfaction and Staff Effectiveness

1851 Franchise

New program for 175+ unit fitness franchise helps improve member attrition by 13% at the top 10 clubs in the system

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Workout Anytime Announces National Partnership With the American Cancer Society

Workout Anytime Teams Up with Viral Baseball Star Kyle “KJ” Jackson to Inspire Fitness Journeys Nationwide

Workout Anytime Appoints Savannah Baseball Star Kyle “KJ” Jackson as First-Ever Chief Aura Officer

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ATLANTA —&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, has appointed the viral Savannah baseball star and influencer Kyle “KJ” Jackson as its first Chief Aura Officer, reinforcing the brand’s commitment to intentionally leading culture, connection, and community across its clubs.KJ, known for his high-energy presence and ability to connect with fans across generations, will serve as a culture-focused ambassador for&nbsp;<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a>. The role is designed to extend beyond social media into the member experience, from digital welcomes and club-level storytelling, to new ways for members to share their own stories.“Workout Anytime has always been more than a place just to work out,” said&nbsp;<a href="https://www.linkedin.com/in/lynsay-flynt-5b6b54b3/">Lynsay Flynt</a>, Director of Marketing at Workout Anytime. “Over the past year, especially through The After campaign, we realized we weren’t just talking about fitness results. What truly makes the journey transformative isn’t access or equipment alone, it’s how people feel when they walk through our doors. It’s the energy, the consistency, and the human connection that reminds them they belong.”Flynt said the Chief Aura Officer role is meant to steward and lead the brand’s culture with intention as the franchise system continues to grow.“When we talk about aura, it’s not about hype or volume, it’s about presence,” Flynt said. “From the first time I met KJ, he showed a rare ability to walk into a room and make people feel seen, welcomed, and inspired. His personal journey, overcoming injuries and obstacles that could have derailed his path, instead became a launching pad for his growth and success. Like so many people, KJ faced real hurdles, and it’s that authenticity, that lived experience, that makes his aura such a natural fit for the culture and message that Workout Anytime is championing.”The partnership between Workout Anytime and KJ gained national attention through “The After” campaign in 2025, which proved to be a defining moment for the brand, demonstrating what’s possible when an athlete becomes embedded in a brand’s culture and story, rather than simply representing it. This moment became a natural bridge for KJ to step in as Chief Aura Officer.“Aura isn’t something you claim, it’s something people feel,” said KJ. “For me, it comes from being real, relatable, and grounded. I never want to feel above anyone. I want people to know that if it’s possible for me, it’s possible for them too.”For KJ, partnering with Workout Anytime as Chief Aura Officer is deeply personal, and a passion for him to continue to use his platform and influence for good.“I’ve faced injuries, setbacks, and moments where everything felt uncertain, but I learned that small wins, the right people, and the right environment can change everything,” KJ said. “Workout Anytime creates that environment, a place where people belong, feel supported, and are empowered to become their best selves, one step at a time.”By introducing the Chief Aura Officer role, Workout Anytime is taking an industry-first approach, placing culture, energy and authenticity at the center of leadership, not as a campaign or tagline, but as a lived experience across every club and community it serves.“This partnership with KJ feels like a natural next step for our brand,” said&nbsp;<a href="https://www.linkedin.com/in/jerry-pugh-31296b41/">Jerry Pugh</a>, CEO of Workout Anytime. “He doesn’t just understand our culture, he lives it, and we’re excited to grow together.”For more information or to find a location near you, visit&nbsp;<a href="http://workoutanytime.com">workoutanytime.com</a>.ABOUT WORKOUT ANYTIME:Atlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

Workout Anytime Franchise - Chief Aura Officer KJ Jackson - 1851 Franchise

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ATLANTA, GA&nbsp;—&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, announced a national partnership with the<a href="https://www.cancer.org/"> American Cancer Society</a>, launching a systemwide initiative designed to mobilize members, teams and communities in the fight against cancer.The partnership centers on the Battle Ropes Challenge, a nationwide fundraising effort that brings people together around a shared cause. Participants complete a 30-second battle ropes exercise that works the full body, combining strength and cardio through waves, slams or steady movements. Each challenge includes a donation to the American Cancer Society and a personal tribute recognized in clubs and shared digitally.“<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a> was built on the belief that fitness is about more than workouts — it’s about people,” said CEO&nbsp;<a href="http://linkedin.com/in/jerry-pugh-31296b41">Jerry Pugh</a>. “This partnership with the American Cancer Society allows us to turn movement into meaning and bring our entire system together around a cause that touches nearly every family. Together, we’re creating a powerful, visible way for our members and communities to stand up to cancer.”Throughout 2026, Workout Anytime will host the Battle Ropes Challenge at locations nationwide. The effort will include in-gym activities and online outreach, and is open to both members and non-members. Participation and updates will be shared using the hashtag #FightTheBattle.With more than 1.3 million volunteers nationwide, the American Cancer Society leads efforts to improve the lives of people with cancer and their families through advocacy, research and patient support. The organization currently invests more than $500 million in active research grants, provides hundreds of thousands of free rides to treatment and free nights of lodging for patients and caregivers each year, and directs more than 80% of every dollar raised toward programs and research.“We’re proud to partner with Workout Anytime and involve communities across the country,” said&nbsp;<a href="https://www.linkedin.com/in/juancuetohsnega/">Juan Cueto</a>, vice president of the American Cancer Society in Georgia. “This effort brings people together around physical activity while supporting our work to reduce the impact of cancer.”The collaboration also aligns with American Cancer Society guidelines for physical activity and healthy living, encouraging adults to engage in regular movement as part of a healthier lifestyle that can help reduce cancer risk.“Our members don’t just join a gym — they join a movement,” Pugh said. “Through this partnership, we’re proving that when communities move together, they can make a real difference.”ABOUT WORKOUT ANYTIMEAtlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple, and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. and Central America by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

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Workout Anytime Accelerates Growth in 2025: New Leadership, NIL Initiatives and Franchise Expansion Signal Strong Midyear Momentum

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Workout Anytime’s Focus on Technology Improves Member Satisfaction and Staff Effectiveness

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