Growing a Franchise

Young Franchisees to Know: James Seward
After spending nearly seven years in the military, James Seward decided to enter the world of business with the help of Pita Pit.

Growing a Franchise

After spending nearly seven years in the military, James Seward decided to enter the world of business with the help of Pita Pit.

James Seward, 34, who was born and raised in New Jersey, joined Pita Pit after nearly seven years of experience with the military and five years of experience as a business executive.
James received a degree in Criminal Justice from Roger Williams University in 2002, and entered the Army the same year. He joined as a Blackhawk Pilot and left as a captain.
Following his time in the Army, James joined his father’s government contracting company, James Seward Consultants (JSC), and has since been working as the Director of Northeast Operations.
James has continued working at JSC while owning Pita Pit, hiring his uncle, Douglas Cook, who has around 20 years of restaurant management experience, to manage the day-to-day operations of the restaurant.
How did you learn about Pita Pit and why did you take an opportunity with the brand?
I came across Pita Pit in Florida, where my father’s business is based. I was looking for another business to invest in, and Pita Pit seemed like a good opportunity.
The area I’m in is an excellent community to develop because it needs a healthier alternative to the status quo. The only real direct competitors are Subway and Chipotle. The company’s culture was also appealing – it’s very family-oriented and it’s a tight knit community between the corporate offices and franchisees. I also like the atmosphere that every Pita Pit restaurant strives to have; it’s more than an assembly line.
What are your expansion or development plans? What is your end goal with Pita Pit?
I have signed an agreement to develop three more locations in the next four years. I’m considering Aberdeen, White Marsh and Perry Hall. There’s also a Pita Pit in Baltimore that closed that I’m considering reviving.
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.