Growing a Franchise

Young Ones: Chris Couri

Young Ones: Chris Couri

Name: C. J. Couri Rank: 15 Age: 36 Company: We Do Lines USA, Inc. Chris (C.J) Couri is obvious. And he’s OK with it. In fact, when creating his parking lot striping franchise, his marketing genius embraces obvious so much it created a buzz-worthy brand name: We Do Lines. It’s OK to laugh. He.....

Name: C. J. Couri Rank: 15 Age: 36 Company: We Do Lines USA, Inc. Chris (C.J) Couri is obvious. And he’s OK with it. In fact, when creating his parking lot striping franchise, his marketing genius embraces obvious so much it created a buzz-worthy brand name: We Do Lines. It’s OK to laugh. He laughs too. In fact, if he added snow blowing to his services, you could guess what that business would be called. Obvious isn’t the only characteristic he needs in business—he requires edge. Edge, he says, helps his franchisees get in the door. Professionalism mixed with edge, that’s how Couri rolls. I GOT INTO FRANCHISING: Took a franchising class in college, thought it to be a great way to grow our business and brand, fill a National void, and be the first parking lot line striping company out there! I LOVE FRANCHISING: I sincerely enjoy working with fellow business owners who share the passion and drive to build our brand and re-define the standards and customer service experiences in our industry! IN THE FUTURE: I want to continue to drive my entrepreneurial passion through the businesses that I create. I want to continue to be influential to my franchisees and never stop being innovative in helping create a national brand. DO YOUNG PEOPLE HAVE OPPORTUNITY: Not as much as can be - it is very difficult for a young person to get started today, there could/should be more initiatives to get them more ingrained into the franchise community. FUTURE FRANCHISORS SHOULD: Always be accessible, never take your eyes off the ball. FUTURE FRANCHISEES SHOULD: LIVE the brand!

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.