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Young Ones to Watch: Brandon Cerrito, Founder and CEO of The Carpet Chemist

Cerrito shares his experience developing a comprehensive-service franchise model and how his brand has sustained its innovative approach.

By Justin Wick1851 Franchise Contributor
Updated 11:11AM 10/26/21

Brandon Cerrito is the founder and CEO of The Carpet Chemist, a comprehensive carpet treatment franchise in the ever-expanding cleaning industry. Cerrito’s franchise operation began in early 2018 providing service to the Louisville, Kentucky area. His extensive experience in the franchising industry has made him equipped to handle the changing landscape of his field with a growing scale of business.

Cerrito spoke with 1851 Franchise on his start in the franchising industry and how he was motivated to satisfy a business need that nobody else had answered.

“I got into franchising because I discovered an empty space within the franchising industry,” he said.

Cerrito highlighted the importance of a strong behind-the-scenes system for franchisees to become dependable, how he has modernized a traditional business approach and the importance of a mentor to help guide a franchise owner toward effective business principles. “I think what separates the most successful franchisors in the industry is the level of systems they have in place behind the scenes,” he said.

Watch the full interview above, or click here to watch it on YouTube.

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