1851

The whole point of franchising is to take a proven product, service or experience and multiply it. Not only is finding a business that is successful enough to multiply difficult, but having the capacity and ability to grow the brand and develop new locations or territories is even harder. 1851 spoke with three franchise companies who are experiencing growth to learn the secrets to their success.

1.&nbsp;Selectivity in franchisee selection

&ldquo;Our financial requirements are considerably higher than others in our category or investment level and our discovery process is exceedingly thorough in ensuring cultural and operational fit,&rdquo; said Dave Wells, Senior Director of Franchising for&nbsp;<a href="http://www.sportclipsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-secrets-to-franchise-growth-2705608#~Q7X9h8" target="_blank" rel="nofollow" style="box-sizing: border-box; background-color: transparent; color: rgb(43, 179, 199); text-decoration-line: none; margin: 0px; padding: 0px; border: 0px;" target="_blank">Sport Clips</a>. &ldquo;Bottom line is that well qualified franchisees run better operations and have the ability to scale quickly.&rdquo;

2.&nbsp;Ensuring full satisfaction of current franchisees

&ldquo;In 2017 almost half of our new territories were current franchisees growing in the system. The rest were referrals from current franchises or people who came across our advertisements,&rdquo; said Tony Lamb, CEO of&nbsp;<a href="https://www.ownakona.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-secrets-to-franchise-growth-2705608" target="_blank" rel="nofollow" style="box-sizing: border-box; background-color: transparent; color: rgb(43, 179, 199); text-decoration-line: none; margin: 0px; padding: 0px; border: 0px;" target="_blank">Kona Ice</a>. &ldquo;It is crucial for us to help our franchisees be successful business owners for our business to grow.&rdquo;

3.&nbsp;Sign multi-unit franchisees from the beginning

&ldquo;When we decided to start franchising, we made the decision to only sign multi-unit&nbsp;franchisees that would commit to opening a minimum of three stores,&rdquo; said Clay Carson, VP of Franchise Development for&nbsp;<a href="http://coolgreensfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-secrets-to-franchise-growth-2705608" target="_blank" rel="nofollow" style="box-sizing: border-box; background-color: transparent; color: rgb(43, 179, 199); text-decoration-line: none; margin: 0px; padding: 0px; border: 0px;" target="_blank">Coolgreens</a>. &ldquo;The philosophy for the industry, and for our brand, has always been that the cost of doing business as a whole goes down as more units are built. The more a franchisee expands, the more beneficial it is for their business as well as the franchisor.&rdquo;

4.&nbsp;Selectivity in real estate

&ldquo;It may seem counterintuitive when discussing growth, but selectivity in real estate is critical in driving successful operations and minimizing store closures,&rdquo; noted Wells. &ldquo;Sure, we could open more stores if we lowered our standards in this area, but if the store underperforms, it would negatively impact that franchisees ability to continue to scale.&rdquo;

5.&nbsp;Finding passionate franchisees

&ldquo;Every franchise will have its mission statement, for us it is to be a partner in the community,&rdquo; mentioned Lamb. &ldquo;When I talk to potential franchisees I look for someone that is more interested in community involvement rather than strictly interested in ROI. My most profitable franchisees work in schools, community centers and other community events. If they are focused on community involvement, the ROI will come naturally.&rdquo;

 5 Secrets to Franchise Growth

1851 Franchise

Three franchise companies discuss the details of their path to success

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

5-secrets-to-franchise-growth

Onigilly Japanese Kitchen

Unlocking the Potential: How Much Can You Earn as an Onigilly Franchisee?

unlocking-the-potential-how-much-can-you-earn-as-an-onigilly-franchisee

Filta Environmental Kitchen Solutions

DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno 

Grease, Grit, and Growth: DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno, Nevada

grease-grit-and-growth-dewitts-ignite-new-chapter-for-filta-environmental-kitchen-solutions-in-reno-nevada

Layne's Chicken Fingers

Layne's Chicken Fingers-50 Unit-Wendy's-Franchisee-June-2025

Why This 50 Unit Wendy’s Franchisee Is Betting on Layne’s for His Next Big Move

wendys-franchisee-expands-with-laynes-chicken-fingers-texas

CapitalSpring

CapitalSpring’s Jim Balis Talks Growth, ROI and the Future of Fast Casual on “Rock My Restaurant”

capitalsprings-jim-balis-talks-growth-roi-and-the-future-of-fast-casual-on-rock-my-restaurant

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Subway Pushes Global Growth Despite U.S. Closures 

subway-pushes-global-growth-despite-us-closures

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Franchisee spotlight graphic with photos of Danielle Rosemond & Usman Khan & TruBlue logo

Family Members of Local Physicians Bring TruBlue Franchise to North Central Nassau, Long Island: A Health Care-Inspired Approach to Aging in Place

family-brings-trublue-franchise-to-north-central-nassau

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

How This Franchise Consultant Turned a Love for Dogs Into a Business with Dog Training Elite

How This Franchise Consultant Turned a Lifelong Love for Dogs Into a Growing Business with Dog Training Elite

how-this-franchise-consultant-turned-a-lifelong-love-for-dogs-into-a-growing-business-with-dog-training-elite

5 Secrets to Franchise Growth

MORE STORIES LIKE THIS