Franchise News
Bloomberg: Starbucks to Top McDonald’s as Restaurant King, Analyst Says
After a year of extensive shifts, Starbucks is poised to be on top.
Starbucks could potentially have 50,000 retail locations by the end of 2017, which is more than any other current chain, according to Nomura analyst Mark Kalinowski. On Tuesday, he named the coffee giant as his top restaurant stock for the new year, estimating that Starbucks will increase its restaurant count by 8.4 percent around the world.
“It is only a matter of time before Starbucks overtakes McDonald’s as the largest market cap restaurant stock, although likely not in 2017,” said Kalinowski. “Well beyond 2021, we would not be surprised to see Starbucks exceed the 50,000-store level.”
Kalinowski also says that there’s less competition in the beverage retailer space, making it easier for Starbucks to have an edge against restaurants like McDonald’s. Since his statement on Tuesday, Starbucks shares rose 0.1 percent to $55.56 as of 10:09 a.m. EST.
Starbucks could potentially have 50,000 retail locations by the end of 2017, which is more than any other current chain, according to Nomura analyst Mark Kalinowski. On Tuesday, he named the coffee giant as his top restaurant stock for the new year, estimating that Starbucks will increase its restaurant count by 8.4 percent around the world.
“It is only a matter of time before Starbucks overtakes McDonald’s as the largest market cap restaurant stock, although likely not in 2017,” said Kalinowski. “Well beyond 2021, we would not be surprised to see Starbucks exceed the 50,000-store level.”
Kalinowski also says that there’s less competition in the beverage retailer space, making it easier for Starbucks to have an edge against restaurants like McDonald’s. Since his statement on Tuesday, Starbucks shares rose 0.1 percent to $55.56 as of 10:09 a.m. EST.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
